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Welcome to the Content Marketing Revolution

Welcome to the Content Marketing Revolution | Content creation & curation. | Scoop.it
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Curators: A Herculean Task Is Ahead of You - and Be Careful

Curators: A Herculean Task Is Ahead of You - and Be Careful | Content creation & curation. | Scoop.it

Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.

 

He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.

 

They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.

 

It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.

 

While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.

 

Which is to say, being a superhero is often a thankless job.

 

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."

 

He also has some pretty straightforward advice on what, as a curator, you should never do:

 

"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.

 

2. If you don't provide attribution, and a link back to the source, it's stealing.

 

3. If you take a large portion of the original content, it's stealing.

 

4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.

 

5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."

 

And he definitely has a point on all of these. 

 

Recommended. 7/10

 

Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss 


Via Robin Good
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Jonathan Rattray Clark's comment, April 18, 2012 1:14 AM
Scooping it .........thanks Robin I really like your curation .... And value your wisdom ......it seems there is purpose to my constant information minning as and educator artist and passionate information collector .......I find it incredibly exciting to find fresh thinking and response to the living world around us and in particular our individual passions. Thank you for your wisdom
Robin Good's comment, April 18, 2012 1:16 AM
Thank you Jonathan. Glad to be of help and inspiration to you.

Tony Gu's comment, April 20, 2012 1:30 AM
I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!
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MediaPost Publications Use Social Curation To Build Brand Presence 04/23/2012

MediaPost Publications Use Social Curation To Build Brand Presence 04/23/2012 | Content creation & curation. | Scoop.it
Use Social Curation To Build Brand Presence - 04/23/2012...

 

In the fast-paced and ever-changing communication, it is growingly shifting to 'consumer in control'. The article pointed out that there are two implications for publishers and marketers:

 

1. Content will be judged less on its own terms and more by who recommends it and how it has arrived

 

2. Since recommendations vastly outperform media for driving content consumption, some of the attention (and dollars) that marketers traditionally dedicated to media must be refocused on driving adoption and recommendation in the social milieu

 

 

Read more: http://www.mediapost.com/publications/article/172412/use-social-curation-to-build-brand-presence.html#ixzz1svprwDrr

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Using Email Marketing, Social Media and Online PR to Make Real World Connections | Business 2 Community

Using Email Marketing, Social Media and Online PR to Make Real World Connections | Business 2 Community | Content creation & curation. | Scoop.it
Clients often asked me, before booking their seats on the iContact Crash Course in Email and Social Media Marketing Seminar (currently touring the United (Using Email Marketing, Social Media and Online PR to Make Real ...: Clients often asked me, ...
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