MARKETING RJ
42 views | +0 today
Follow
MARKETING RJ
New trends in marketing
Your new post is loading...
Your new post is loading...
Scooped by Romain Jacquenoud
Scoop.it!

Is Your Small Business Maximizing Its Use of Email Marketing Software? - Small Business Trends

Is Your Small Business Maximizing Its Use of Email Marketing Software? - Small Business Trends | MARKETING RJ | Scoop.it
Small Business Trends
Is Your Small Business Maximizing Its Use of Email Marketing Software?
Small Business Trends
It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more ...
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

Jeff Bezos Chose the Wrong Forcing Function for Amazon Web Services - Forbes

Jeff Bezos Chose the Wrong Forcing Function for Amazon Web Services - Forbes | MARKETING RJ | Scoop.it
Forbes
Jeff Bezos Chose the Wrong Forcing Function for Amazon Web Services
Forbes
Amazon CEO Jeff Bezos loves forcing functions.
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

READER SUBMITTED: SCORE To Host Free Workshop On "Social Media ... - Hartford Courant

READER SUBMITTED: SCORE To Host Free Workshop On "Social Media ... - Hartford Courant | MARKETING RJ | Scoop.it
READER SUBMITTED: SCORE To Host Free Workshop On "Social Media ...
Hartford Courant
With April Heavens-Woodcock, managing partner of Touching Clients, you'll learn to grow your small business using email marketing and social media.
more...
No comment yet.
Rescooped by Romain Jacquenoud from (I+D)+(i+c): Gamification, Game-Based Learning (GBL)
Scoop.it!

Gamification in Marketing: Lessons from the Khan Academy Website

Gamification in Marketing: Lessons from the Khan Academy Website | MARKETING RJ | Scoop.it
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience.

Via ThePinkSalmon
more...
No comment yet.
Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

How Marketing Automation Helps Sales Performance [INFOGRAPHIC] - Pardot | #TheMarketingAutomationAlert

How Marketing Automation Helps Sales Performance [INFOGRAPHIC] - Pardot | #TheMarketingAutomationAlert | MARKETING RJ | Scoop.it
Marketing automation was designed to make life easier, and few need that more than salespeople. Unless you’ve been in a sales position, it’s hard to appreciate all of the elements and variables sales juggles in one day.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 20, 2013 7:58 PM

Go ahead and forward to your Sales team, so that they know what's in it for them.

Scooped by Romain Jacquenoud
Scoop.it!

How to reduce the pain of payment for customers | MyCustomer

How to reduce the pain of payment for customers | MyCustomer | MARKETING RJ | Scoop.it
Nicolae Naumof explains how visibility of payment influences the pain of paying.
more...
No comment yet.
Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

What is The "Internet of Things"? | b2bmarketing.net

What is The "Internet of Things"? | b2bmarketing.net | MARKETING RJ | Scoop.it

... You’re driving along the road. An engine warning light appears on your dashboard, you take your car to a service centre where the mechanic plugs in diagnostic equipment and corrects the engine’s timing. That’s M2M.

 

You’re driving along the road. A sensor constantly transmits engine management data to a computer that detects a timing anomaly and instructs the car’s onboard computer to improve the engine timing. You don’t even know it’s happening. You just keep driving. That’s the Internet of Things.

 

That’s one example. There are millions. Automotive, manufacturing, energy, healthcare, property… the Internet of Things is relevant and increasingly applicable to every business market. My favourite so far is the Egg Minder from GE. For just $14 the Egg Minder monitors how many eggs you have in your fridge and alerts you via mobile app when it’s time to buy more. There truly is a place for everything on the internet....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 10, 2013 1:45 AM

Here's a really enjoyable read and a thoughtful look at and explanation of the "Internet of things."

Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

Six creative examples of product videos to inspire your own efforts

Six creative examples of product videos to inspire your own efforts | MARKETING RJ | Scoop.it

Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.

 

We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.

 

But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 1, 2013 2:08 AM

Six useful video marketing examples. The comments in the post offer useful tips as well.

robert thomson's comment, October 1, 2013 6:36 AM
Very right these six video creative example is awesome
Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

How Your Online Reputation Affects Your Startup's Bottom Line

How Your Online Reputation Affects Your Startup's Bottom Line | MARKETING RJ | Scoop.it

Your reputation is just as important today as it was in high school.

 

Except a hit to your brand's reputation today will do more than hurt your social standing--it will hurt your bottom line.

 

During the next five years, 83 percent of companies will face a crisis that will negatively affect their share price, an infographic from Digital Firefly says.

 

You don't want to be part of the 83 percent.But a crisis isn't the only time you should monitor your brand's online reputation. Potential customers may sidestep your products based on other things they see online, like product reviews or ads....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 26, 2013 11:15 AM

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen...

Scooped by Romain Jacquenoud
Scoop.it!

Be SMART When Building B2B Inbound Marketing Campaigns

Be SMART When Building B2B Inbound Marketing Campaigns | MARKETING RJ | Scoop.it
Building B2B Inbound Marketing campaigns can seem daunting but setting SMART goals will help your campaign go smoothly.
more...
No comment yet.
Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

[INFOGRAPHIC] Days and Times With Highest Online Ad Click-Through Rates - Profs

[INFOGRAPHIC] Days and Times With Highest Online Ad Click-Through Rates - Profs | MARKETING RJ | Scoop.it

Via CYDigital
more...
CYDigital's curator insight, June 18, 2013 6:27 AM

1) Source is Infolink, so it's display advertising CTRs

2) Majority of sample sites are B2C


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

Facebook Finally Gets Hashtags: How They Work - MarketingLand

Facebook Finally Gets Hashtags: How They Work - MarketingLand | MARKETING RJ | Scoop.it

Excerpts...

 

Facebook posted today about the new hashtag support with an overview, saying:

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

 

When you click on a hashtag, a new overlay window appears showing you matching content.

 

Ironically, while you still can’t search for posts in Facebook Graph Search, you can search for hashtags. Begin your search with any hashtag word, a word starting with the # symbol

 


Via CYDigital
more...
CYDigital's curator insight, June 13, 2013 7:49 AM

We don't know if this will help the B2B marketer when it comes to FB.  As usual, focus on LinkedIn, SlideShare, Google+, Twitter.


  • See the article at marketingland.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Christopher O'Connor's curator insight, June 13, 2013 9:13 AM

Facebook is always my first choice on getting information so seeing they are always to trying to improve themself is very cool

Jason M.'s curator insight, June 13, 2013 12:59 PM

It's about time. They are too closed off from how people are adapting & using social media without them.

Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

Delightful Content Marketing: Not Just for B2Cs - Business 2 Community

Delightful Content Marketing: Not Just for B2Cs - Business 2 Community | MARKETING RJ | Scoop.it

...The key for B2Bs, especially SMBs, to delight their consumer is by producing, say it with me: content. But, you can’t just throw out content that only serves to clutter an already polluted digital space. It must be delightful. It must give your consumer information and education that they actually want and need. Abigail Posner, Head of Strategic Planning And Agency Development at Google, has some great advice when it comes to delighting the consumer: “Create content that reminds us of our own capacity for excitement, happiness, and vivacity so we want to share in it with others.” That’s delight, folks. How might a B2B do that? Just like a B2C would. Let’s talk about it:


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 6, 2013 1:38 PM

I liked this perspective on how to do content marketing better. The comparison of B2B and B2C is interesting.

Scooped by Romain Jacquenoud
Scoop.it!

Michael Sprague: Moments Are The Bridge To Mobile - PSFK

Michael Sprague: Moments Are The Bridge To Mobile - PSFK | MARKETING RJ | Scoop.it
Michael Sprague: Moments Are The Bridge To Mobile
PSFK
As marketers, it is our job to know what our customers want. Once we know this (or think we know this), our next job is to acquire new customers while keeping existing ones happy.
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

3 Content Strategies To Convert Visitors To Customers - Small Business Trends

3 Content Strategies To Convert Visitors To Customers - Small Business Trends | MARKETING RJ | Scoop.it
Small Business Trends
3 Content Strategies To Convert Visitors To Customers
Small Business Trends
If you are publishing white papers and offering them on your website asking only a visitor's name and email, you are doing inbound marketing.
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

The best source for web leads? Download forms [data] - Brafton

The best source for web leads? Download forms [data] - Brafton | MARKETING RJ | Scoop.it
Brafton
The best source for web leads? Download forms [data]
Brafton
Form fills outperformed email, search engine marketing and social media outlets.
more...
No comment yet.
Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

The Top Five Characteristics of High-Performance Marketing | SiriusDecisions Blog - | #TheMarketingAutomationAlert

The Top Five Characteristics of High-Performance Marketing | SiriusDecisions Blog -  | #TheMarketingAutomationAlert | MARKETING RJ | Scoop.it
Here are the top five characteristics of true high-performance marketing.

 

Condensed...

 

-- >  Marketing is competent. Example: asking sales to start following up on all leads delivered by marketing (or mandating follow-up via a service-level agreement) is a huge mistake if marketing isn’t ready to create and deliver the correct quality of leads.

-- >  Marketing is credible. Metrics can diagnose causes and project likely trends, but they do not clearly communicate progress toward strategic goals. Also, CMOs must pick their battles wisely. Often, attempting to take too much credit in areas like lead attribution from events results in skepticism about any business contribution that marketing reports.

-- >  Marketing is accountable.  The acceptance of risk and responsibility for actual revenue numbers – a burden that has increased for CMOs in the era of empowered buyers – is a core requirement of high-performance marketing.

-- >  Marketing is strategic. To be considered an equal to other senior-level executives, CMOs must act decisively rather than reactively, and use insights and facts to champion their plans.

-- >  Marketing is integrated. CMOs and their teams must also build integration on another front: bridging gaps between offerings and customers.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 21, 2013 8:57 PM

So what's the point? As you create your 2014 plans, will you achieve these five characteristics? Use it as a means to self audit.

Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

Will You Really Need a Higher SEO Budget in 2014? | WordStream | #TheMarketingAutomationAlert

Will You Really Need a Higher SEO Budget in 2014? | WordStream | #TheMarketingAutomationAlert | MARKETING RJ | Scoop.it
Do you really need to raise your SEO budget in 2014? Here are some reasons you do need to increase your search engine optimization budget, and by how much.

 

Excerpt...

 

4 Reasons Why You Need a Higher SEO Budget in 2014

-- >  Your content marketing strategy is changing. With things like the Hummingbird update, it’s clear that Google is trying to move toward a more conversational approach to search as opposed to single keywords. This will change the way that you should be writing and optimizing your content, and it’s going to take a lot of time and a lot of experienced minds to make this transition.

-- >  Google “Not Provided” data has changed. Now that all organic search data is encrypted, the way that a company evaluates terms and phrases that the target audience uses is going to change. A few new strategies will need to be put in place and mastered, and again, you need a solid and experienced team to make it happen (which of course will cost a pretty penny).   

-- >  Everyone has someone in charge of social media. Believe it or not, this is actually something a little bit more recent. In past years the importance of social media has been stressed, but hiring a full-time professional to manage social media wasn’t always at the top of the priority list. This year it is, so if you hope to keep up with your competition, hiring someone with actual social media experience is going to be necessary.

-- >  In-depth articles show that more is better. It’s true that people like to be able to glance over a piece of text and find the answers they need, but this doesn’t mean the article should be short. A long, detailed article (1000+ words), made more readable with the help of bullet points and subheadings, is often what Google is looking to rank. They recently introduced an “in-depth article section” that showcases these longer pieces of content, so it’s clear Google hopes to move in this direction.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 20, 2013 8:23 PM

The author also states "Although we can’t put an exact number on it, for most companies raising your budget by 30 percent should do the trick (in my personal opinion)."


That's not it. The SEO budget add-on will probably be an additional body or additional hours from your outside agency. Why? It's a result of additional content distributed through social, and the demands to continually optimize this content.



Scooped by Romain Jacquenoud
Scoop.it!

Inbound Marketing Firm Moz To Launch Analytics Product On Tuesday - The Next Web

Inbound Marketing Firm Moz To Launch Analytics Product On Tuesday - The Next Web | MARKETING RJ | Scoop.it
Inbound Marketing Firm Moz To Launch Analytics Product On Tuesday
The Next Web
Update: Moz notified us after this article was published that the launch of Moz Analytics doesn't happen until Tuesday. This post has been adjusted accordingly.
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

Brand Evangelism

Brand Evangelism | MARKETING RJ | Scoop.it
The idea of your customers promoting your brand for you is appealing, right? After all, word-of-mouth promotion is still recognised as o (What is #Brand Evangelism?
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

Personalization. The New Normal for Marketers - KERN

Personalization. The New Normal for Marketers - KERN | MARKETING RJ | Scoop.it
In the movie Minority Report, there’s a fascinating scene that illustrates how personalized messages might be delivered 50 years in the future. The camera follows Tom Cruise as he runs through a mall.
more...
No comment yet.
Scooped by Romain Jacquenoud
Scoop.it!

How to steal some 'not provided' data back from Google

How to steal some 'not provided' data back from Google | MARKETING RJ | Scoop.it

 

Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.

 

This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.


First, here are three devastatingly important 'notes of caution':

1.  You need Google Analytics Admin access to apply the 'hack' included in this post.

2.  If you get the hack wrong, it can mess up your data a little bit while the hack is in place.

3.  Econsultancy & Dan Barker take no responsibility for your implementation of this little hack. (though feel free to get in touch with Dan on Twitter if you want to ask questions)....

more...
Naomi Assaraf's curator insight, September 26, 2013 5:05 PM

I'm not sure if this'll still work, but it's worth giving it a try on a test account.

Jeff Domansky's comment, September 26, 2013 5:10 PM
Naomi, you're right, this was an older post that crept into my content stream. I've removed it. ;-)
Rescooped by Romain Jacquenoud from The MarTech Digest
Scoop.it!

Transforming Lead Scoring with Big Data - CRM Magazine

Transforming Lead Scoring with Big Data - CRM Magazine | MARKETING RJ | Scoop.it
Combine prospects' behavioral and social scores for accurate sales predictions.

 

Excerpt...

 

But wait, there's a caveat. The data is unstructured.

 

This is where a new breed of big data analytic tools comes into play. Advanced technologies use natural language processing, Web mining, and machine learning to structure the unstructured (i.e., turn the mountains of information in the social Web into data that is clean and actionable). With these new tools, companies can take lead scoring to the next level by fusing demographic, firmographic, and behavioral scores with a new type of score—the social score.

 

Social score is best used against an ideal buyer profile that takes into account all possible digital footprints. For example, a company might find that the ideal buyer for one of its products is a person who takes an interest in cloud computing, attends a Gartner or Forrester IT conference, follows certain industry analysts, and has knowledge about VMware and Amazon cloud. Matching new leads with this ideal buyer profile will provide a strong indicator about the buyer's relevancy, regardless of the information he or she provides.

 

Combining the behavioral score, which indicates a person's level of awareness and interest with the social score, which indicates a person's true relevancy to the business, produces an extremely accurate prediction of one's likelihood of making a purchase.


Via CYDigital
more...
CYDigital's curator insight, June 18, 2013 7:47 AM

Social scoring is just one aspect of the profile that leads to predictive analytics, but the degree to which it is inaccurate makes us pause. Not everyone tweets about everything in their lives, professional or personal. It's a helpful additive, but not a panacea.


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy - Business 2 Community

How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy - Business 2 Community | MARKETING RJ | Scoop.it

Many of today’s burgeoning brands are successful on the Web in part because of their ability to produce stellar content, content that emanates from the passion they have for producing quality products and the desire to please their fans and consumers by exceeding expectations.As people immerse themselves in valuable content on the Web via social media, as well as reputable sites like BuzzFeed, Huffington Post and Gizmodo, brands and marketers are finding ways to bridge the gap between journalism and advertising by becoming publishers.Brand journalists combine brand storytelling with traditional forms of journalism, helping brands connect with their audience in a more personal, transparent way....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 17, 2013 12:54 PM

If you believe brand journalism can do it all, this post is for you. It does raise important questions though.

Kelli Law's curator insight, June 18, 2013 3:03 AM

Its good to see CMO's are investing in brand journalist to tell their story.

Kelli Law's comment, June 18, 2013 3:16 AM
I believe its a great start. However many companies will continue to outsource their content marketing needs.
Rescooped by Romain Jacquenoud from Public Relations & Social Marketing Insight
Scoop.it!

Solving the Most Frustrating Part of Marketing

Solving the Most Frustrating Part of Marketing | MARKETING RJ | Scoop.it

I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated. Here's how to create a marketing system... ...Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game. I developed my own view of “marketing as a system” after discovering that working with small business owners in the way I wanted wasn’t possible unless I was willing to change my view of marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 12, 2013 1:39 PM

John Jantsch shares his seven step blueprint for creating a simple but effective marketing system. His advice is proven and based on years of consulting to small business as well as his Duct Tape Marketing website. These steps are a great starting point for small business.

lamikan's comment, June 13, 2013 5:51 AM
ide marketing yang bagus, mudah dipahami dan enggak berbelit..