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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Marketing Revolution | Scoop.it

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.

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5 Writing Tips For Techies [Marty's Blog]

5 Writing Tips For Techies [Marty's Blog] | Marketing Revolution | Scoop.it
5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Martin (Marty) Smith's insight:

Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did.

Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on MartinMartySmith.com.

Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks.

Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty

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Brian Yanish - MarketingHits.com's curator insight, October 25, 2013 8:44 PM

Thanks for sharing Marty, I need all the help I can get.

Martin (Marty) Smith's comment, October 25, 2013 9:09 PM
No worries BY. Let me know how I can help your marketing with @Scoopit launch. Marty
Hugo Gonzalez's comment, May 6, 2014 3:53 AM
Good tips that should be known. Are very helpful to know when typing, gives better view of the insight of who to use these tips to better use of the tech.
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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | Marketing Revolution | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."


Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

  1. Understand the art of fiction writing
  2. Know your story
  3. Create characters
  4. Create tension
  5. Give your customers the room to interpret

Via Kim Zinke (aka Gimli Goose), massimo facchinetti
Martin (Marty) Smith's insight:

Love these writing tips applied to Internet marketing. Perfect. 

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Lori Wilk's curator insight, December 26, 2013 10:23 PM

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

Rescooped by Martin (Marty) Smith from 21st Century skills of critical and creative thinking
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Joseph Campbell's Hero's Journey Told With Legos [Fun & Building Blocks of all Stories]


Via Jess McCulloch, The Digital Rocking Chair, Lynnette Van Dyke
Martin (Marty) Smith's insight:

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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Deanya Lattimore Schempp's curator insight, January 7, 2013 9:32 AM

"What's the story?"  A good thinking starter for how "story" works in the world.

Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.