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![]() Marketing's Evolution It is not the strongest of the species that survives, nor the most intelligent. The one most responsive to change wins in the end. Darwin's ideas are on dramatic display these days as marketing evolves faster and faster, better and better. Via Michael Allenberg
Martin (Marty) Smith's insight:
Can't figure out who is writing the Fred Zimmy content but it rocks.
![]() SEO Usual Suspects This Marketingland.com post shares 8 SEO "ranking signals" that won't be a surprise to anyone who knows search engine optimization. There is an interesting 2017 take on these "usual suspects" SEO ranking signals. We would add a user-generated content ask and award the same points currency they are mining now, but you can see the beginnings of a good ambassador program - something every website needs these days.
Read this SEO post to brush up on your "ranking factors" and never forget you aren't creating content for SEO. You create content to share passion, love and create movements others want to join. SEO is just something you do because to not do it is stupid.
Martin (Marty) Smith's insight:
Latest SEO ranking factors from Marketingland.com.
![]() Oracle Blogs Rock Great Content
Martin (Marty) Smith's insight:
Great content behind messy URLs makes Oracle's blogs one of our favorite reads and least favorite shares.
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From
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Bullet Journal Craze Scientists weigh in on why so many people love bullet journals, and whether they actually work.
Martin (Marty) Smith's insight:
Bullet journaling is new to us.
![]() Marketing Automation Is your Sales Force hooked up to your content curation, blogging and tracking tool like Marketo? For most digital marketers the answer to at least one of those questions is no, and even if you are an uber-mensch at marketing auto this post still shares come cool "new to us" tool. We were surprised.
Martin (Marty) Smith's insight:
Marketing automation isn't dead it's just waiting for cool new tools like this.
![]() Pro Ecom Tips Learn by doing is our favorite e-commerce tip, but anyone New to online commerce should read this post.
Martin (Marty) Smith's insight:
Look under e-com's hood.
![]() Thinking Differed about Marketing Digital marketing is different. Networks create power dynamics that wrap marketing's space/time. This Curagami post connects books by Barabasi explaining how networks really work to Flash Boys by Michael Lewis since the stock market is one big ultra-fast network now.
Join the conversation, share your wild west digital experiences and how you think marketing is being wrapped, changed, and manipulated: http://www.curagami.com/digital-marketing-gravity/
![]() Don't Plan, Live in the Now MIT Media Lab's chair and author Joi Ito's NOWISM TED Talk where he shares the "new thinking" that led to the most successful citizen's science project ever is more than inspirational. Ito's grasp on how the e-commerce, social, and always-on Internet world is shifting informs and admonishes.
![]() Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. Via Joe Rizzo, massimo facchinetti, Os Ishmael
Joe Rizzo's curator insight,
November 14, 2016 10:44 PM
Quality guide! CT!
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing
![]() After the election one thing is clear. The future will be confusing. The election also contained at least 3 important lessons for web marketers such as:
![]() Holiday Selling Tips
![]() Modern Marketing
![]() Competing With Amazon |
![]() AI As Marketing Gimmick We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math.
We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math.
Martin (Marty) Smith's insight:
Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math?
Neal Fusco's curator insight,
July 24, 2017 3:55 PM
We all like new ideas but that doesn't mean that they are necessarily good. We need to choose carefully until we fully understand what they are all about!
![]() Better Blogging Resources Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn.
Martin (Marty) Smith's insight:
Our new Better Blogging Flipboard.
![]() Product Fails Apple
Martin (Marty) Smith's insight:
Our Curagami post on recent frustrating experiences with Apple's iPhone 7 and Airpods.
![]() Must Follow & Learn From
Martin (Marty) Smith's insight:
Mark is a friend from Durham whose reputation for being a great digital marketing teacher is growing. He is a MUST FOLLOW if you need to learn about digital marketing.
![]() Video Editing Tips, Tricks and Tools
Martin (Marty) Smith's insight:
Storyboarding video is a pain less so with these tips, tricks, and tools.
![]() Apple's 5 Steps To Becoming A Trusted Brand This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding. * Position your brand with the big picture in mind |
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Five Tips From Durham Art and Frame
Durham Art and Frame did a great job with my Shepard Fairey prints. Such a great job I noticed at least five things every web marketer should steal including:
Lewis Bowles and his wife Tiffany could teach every Curagami client important lessons in how to thrive in an Internet time.
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Permanent Banksy discusses the four marketing lessons we can learn from the elusive artist including less is more, packaging matters and humor works.
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Scooped by Martin (Marty) Smith |
Embrace The Suck
Vine's departure shows how precarious is the life of a startup. Even scale, lots of community and cool content isn't enough to bridge the first problem - websites costs money so how are you going to make some?
Best not to extrapolate too far as many will. Don't throw social media under the bus because of Vine's woes. Under the bus is a place others will be soon (Twitter?). On our end, the web marketing side of the equation, we must smile, nod and embrace the suck: http://www.curagami.com/social-media-death-vine/
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The Big Shakeout
The inevitable shakeout of social media marketing tools is on. Twitter's Vine is gone and it's owner is in pain. Twitter's layoffs and inability to get sold signal we've entered the BIG SHAKEOUT.
Read thoughts on that the big social media marketing tools shakeout means for your online efforts on Curagami:
http://www.curagami.com/social-media-death-vine/
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Scooped by Martin (Marty) Smith |
Love New Medium Publishing Tools
Wow! We love the new Medium.com publishing tools. You can see our first publication here: https://medium.com/curagami
@Scoopit and others should take notes. Medium's publishing tool, after a little confusion, integrates to make COPE (Create Once Publish Everywhere) easier. Too Good!