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The Science Behind Why People Are Going Crazy for Bullet Journals

The Science Behind Why People Are Going Crazy for Bullet Journals | Marketing Revolution | Scoop.it

Bullet Journal Craze


Scientists weigh in on why so many people love bullet journals, and whether they actually work.

Martin (Marty) Smith's insight:

Bullet journaling is new to us.

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Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More

Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More | Marketing Revolution | Scoop.it

5 Holiday Ecommerce Trends
Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years. 5 BIG Trends for this holidays includes:

* More, Better & Faster Free Shipping 
* Mobile  research and games, some smartphone bying\

* Gamification and lmore loyalty programs (they work)

* More causes & movemens less shouting and doorbusters

* More asking for help

Find each of these trends in our Holiday Ecommerce Infographic on Curagami.  

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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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Why Mobile-only Shoppers are Changing Car Sales & Everything!

Why Mobile-only Shoppers are Changing Car Sales & Everything! | Marketing Revolution | Scoop.it

25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales

Martin (Marty) Smith's insight:

Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .

As we were building http://www.curagami.com I got that strange feeling you get when you take a wrong turn. About halfway in you realize something isn't quite right. If we could do our first attempts at creating a #gamified #contentmarketing engine for #ecommerce over (and we can and will) I would have gone #mobilefirstdesign .

There are many ways Mobile First changes your process and product including:

* More likely to limit functionality (cuts down on superfluous bells and whistles).
* Flatten the design.
* Limit the color palette.
* Change the #informationarchitecture (from long form to combined snippets).
* More social.
* More gamified (phones are game consoles).

What is true for car dealers is true for all #webmarketing - Mobile is HERE and we best get used to it and embrace this revolution as it picks up speed and fury.

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Rescooped by Martin (Marty) Smith from Mobile Technology
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Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth | Marketing Revolution | Scoop.it

3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.

Apps cutting down use of the mobile web.

Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.

Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.

SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

* Appification of the world continues.

* Apps are games so gamification of the world continues.

Doubt we are in the middle of a REVOLUTION?


Via Jesús Hernández
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10 Startups to Watch in 2014 via @sfiegerman for Mashable

10 Startups to Watch in 2014 via @sfiegerman for Mashable | Marketing Revolution | Scoop.it
Some may thrive for years while others may get acquired, and still others may go nowhere. But all will be worth watching.
Martin (Marty) Smith's insight:

Using Seth Fiegerman's (@sfiegerman) excellent @Mashable post to help with Startup Trends 2 on Curatti.com tomorrow. 

Startup Trends 1
http://curatti.com/startup-trends-2014/ 

Startup Trends 2
Published Tuesday 1.14 

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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Marketing Revolution | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


Via Günter Schumacher
Martin (Marty) Smith's insight:

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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Rescooped by Esther Coronel De Iberkleid from Marketing Revolution
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
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Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic]

Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Marketing Revolution | Scoop.it
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:

As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. 

That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :). 

The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:

* Call To Action triggers.

* Language.

* Importance of reviews.

* Cause marketing.

 

Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male). 

The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to. 

NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).  

 


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Software Eats the World NOW - Curagami

Software Eats the World NOW - Curagami | Marketing Revolution | Scoop.it
Software Eats the World Now riffs a great Tech Crunch post smashing it into Blue Ocean Strategy and Start with Why as we are all softwareists now.
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Marketing Automation infographic 2015

Marketing Automation infographic 2015 | Marketing Revolution | Scoop.it
A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'.

Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:

Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).

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Marijo's curator insight, April 15, 2015 3:39 AM

Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.

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3 Trending Haiku Decks: Gamify The Clash For The Holidays

3 Trending Haiku Decks: Gamify The Clash For The Holidays | Marketing Revolution | Scoop.it

3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.

Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:

70, 216 = Total Views for team Curagami's 36 Haiku Decks 
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks

T R E N D I N G

#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW 
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights. 

#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B 

#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y 
 

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Marketing Revolution | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

add your insight...


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malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
Rescooped by Martin (Marty) Smith from MobileWeb
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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

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Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies

Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies | Marketing Revolution | Scoop.it

Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.

Trends Include
Free Shipping All Orders especially in December.

Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen. 
Bean wins kudos for its Holiday Shopping Made Easier graphic.

Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.

Report card is on Google Plus: http://bit.ly/1bPhwz3  

 

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The Semantic Web: A Primer

The Semantic Web: A Primer | Marketing Revolution | Scoop.it

We all know the semantic web is coming, but what the heck is a "semantic web". The short course is machines understanding laguage in all its idiom and human vulnerabilities.


If "machines capable of understanding language" sounds a little Terminator 2 or confusing read this excellent primer from XML.com.

BTW, if you are thinking the semantic web changes everything from how we design and develop websites to how we think about information architexture and content marketer you are CORRECT.


If you have thoughts on what all of that means to how we did the ditches we need to actually create Internet marketing please share your thoughts, ideas and comments :). M

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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...
Martin (Marty) Smith's insight:

Great suggested from Carla. I too believe QR codes will be everywhere and don't understand them nearly as well as that realization means they need to be understood. 

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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
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2013 Trend: Customers Will Get in Your Face

2013 Trend: Customers Will Get in Your Face | Marketing Revolution | Scoop.it
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press?
Martin (Marty) Smith's insight:

Yes customers will be in our "face" via social media marketing in 2013. As our guest bloggers from Softwae Advice proved in their Twitter social customer service survey, even big brands are not ready:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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