Marketing Revolution
28.2K views | +0 today
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith!

Blogging Better on Flipboard

Blogging Better on Flipboard | Marketing Revolution |

Better Blogging Resources

Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn. 

Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard. 

Martin (Marty) Smith's insight:

Our new Better Blogging Flipboard. 

No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution!

20 Favorite Content Curators on Are #MustFollows

20 Favorite Content Curators on Are #MustFollows | Marketing Revolution |

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish -

@Dr. Karen Dietz


@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat -

@Neil Ferree

@Jesús Hernández

@Peg Corwin

Congratulations to on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a  REDUX moment today as reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Marty

malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

Scooped by Martin (Marty) Smith!

7 Tools for Lean Content Marketing via @Scoopit team

Recently, released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

Scooped by Martin (Marty) Smith!

Q: Can Gamification Get Hotter? A: Maybe

Q: Can Gamification Get Hotter? A: Maybe | Marketing Revolution |

Google's trend chart shows what we sense. Gamification is HOT and getting hotter.

Martin (Marty) Smith's insight:

Gamification, the art and science of applying game theory to online marketing, is HOT. The world Google Trends graph above confirms interest is high and getting higher. The steepness of the curve maybe its most impressive accomplishment.

Why Is Gamification So Hot
It is hard to think of any Internet marketing that can't be made better with gamification? The curve became very steep as Google began twisting our SEO fates with Panda updates. There is a correlation.

Google's new algorithm cherishes heuristic measures such as time on site, return visitors and pages viewed. Nothing tickles those metrics better than gamification. What is gamification?

Gamification, when applied to Internet marketing contains these components:

* A game with an objective measure, some "material" gains.

* A leaderboard that compares progress in the game.

* Small gains leading to bigger gains.

* A reward system easy to communicate across social nets.

* A game within the game.

* A social horse race.

Material Gain

Klout is a good example of "material" gain. As one's Klout score increases by making waves on the social net "material" gain is realized. For now we will overlook the circular nature of the rewards system (the primary benefit of your Klout score going up is your Klout score going up) and leave an upward swing as "material gain".

Leaderboard's My Community is a great example of a perfectly conceived and executed leaderboard. Your track isn't against the top of the stack since seeing Robin Good or Michele Smorgon (@maxOz) visitor counts would be de-motivating. In fact, started with My Community that shared the top of the leaderboard before changing to just a Scooper's immediate competitive set (much more motivating).

Small Gains
Small gains are always the stepping-stones to bigger gains. The nature of a well-constructed game is the reward system never stops but does ratchet up the more it is played. This ability to slide rewards with play creates a cocaine-like addiction. It is no mistake that the leading troll on Reddit explained his self-destructive behavior as, "I did it for the points," as if anyone should understand his addiction.


The interview, not a Reddit player looked at the man as if he was insane. Reddit's gamification was both means and end and the reinforcement came so fast and furious this man was overwhelmed to the extent his life is in ruins from chasing "points". 

Social Points
Klout and GetGlue are good about prompting sharing of achievement across social network. Sharing reinforces the gain and sells the game.

Game Within The Game
On the daily game is views and the game within the game is views against your immediate competitive set as expressed in My Community. On a workout site the most pushups or greatest weight loss can be games within games. Games within games are wheels that increase engagement. Players who play the game within the game are twice hooked and may be the games greatest advocates.

Social Horse Race
The most valuable competitions are close ones. There is something in human nature that wants to root for the underdog that wants the thrill of victory. We care more about races when they are close, so gamification designers must find ways to insure competition. insured competition when they changed from top of the stack My Community to allowing each player to see their competitive set. If one or a few players run off and leave the pack the game must be reformed to promote competition or it won't endure.

Other Resources
I wrote what may be the first gamification white paper for Atlantic BT last year:

Gamification: Winning Hearts Minds and Loyalty Online


Gamification Summit in SF April 2013

Reality is Broken by Jane McGonigal


No comment yet.