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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Marketing Revolution | Scoop.it

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  

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Hero Stories - 7 Stories Every Website Should Tell

Hero Stories - 7 Stories Every Website Should Tell | Marketing Revolution | Scoop.it

Hero Stories Are CSFs
Critical Success Factors in a post Google Panda and Penguin time begin and end with engagement. 

Martin (Marty) Smith's insight:

There are 7 Hero Stories every website should tell. Which kinds of hero stories your website should be telling is locked inside your personas, segments and metrics.
Here are the 7 types of Hero Stories:

* Enlighted.

* Vicarious.
* Altruistic.
* Rescue.

* Stranger (stranger in a strange land).
* Heroes Like Us.

* Heroes Together.


Created a Google Doc with examples of each hero type with URL links: http://bit.ly/14LcUpg 

If you have favorite examples of hero websites, pages or copy share them here:
http://bit.ly/16XD5II  

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malek's comment, August 31, 2013 8:05 AM
Thanks for sharing the Google Doc