Marketing Revolution
28.2K views | +0 today
Follow
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Brands Under ATTACK via @ScentTrail Marketing

Brands Under ATTACK via @ScentTrail Marketing | Marketing Revolution | Scoop.it
Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde?
more...
No comment yet.
Rescooped by Martin (Marty) Smith from A Cultural History of Advertising
Scoop.it!

Do Good Brands: 20 most iconic brands & why they work | Creative Bloq

Do Good Brands: 20 most iconic brands & why they work | Creative Bloq | Marketing Revolution | Scoop.it
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.

Via k3hamilton
Martin (Marty) Smith's insight:

Love these top "Do Good" brands.

more...
Carlota Colom's curator insight, April 9, 2014 12:47 PM

Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes. 

malek's curator insight, April 28, 2014 10:03 AM

Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.

Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

more...
Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

Scooped by Martin (Marty) Smith
Scoop.it!

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Marketing Revolution | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

add your insight...


more...
malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
Scooped by Martin (Marty) Smith
Scoop.it!

Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
more...
BlairEvanBall's curator insight, March 12, 2014 4:30 PM

Small company or large brand, we've morphed into our own media company.

The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.

 

FOCUS on those things that give you the highest return for your time.

 

The hugh upside for them, they like control and this gives them control to amplify their brand.

 

For those that don't like the fast pace of change, they'll like irrelevance even more.

Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas

Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas | Marketing Revolution | Scoop.it
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great scoop by BY and @MarketingHits

more...
No comment yet.