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Moving Toward A New Marketing.
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Scooped by Martin (Marty) Smith!

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution |

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here:

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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Scooped by Martin (Marty) Smith!

Heroic Summary of The State of Social Media: Summer 2014 by @albertqian

Heroic Summary of The State of Social Media: Summer 2014 by  @albertqian | Marketing Revolution |

Read the updated seasonal report for where social media is headed.

Martin (Marty) Smith's insight:

Great "inside baseball" summary of "state of the state" look into social media marketing by the extra brilliant Albert Qian for @ janlgordon's Curatti.

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Scooped by Martin (Marty) Smith!

Activate Targeting Options for Facebook Timeline Posts

Activate Targeting Options for Facebook Timeline Posts | Marketing Revolution |
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Martin (Marty) Smith's insight:

Hard to keep up with all the changes Facebook is making.

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Rescooped by Martin (Marty) Smith from MarketingHits!

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Marketing Revolution |
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish -
Martin (Marty) Smith's insight:

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish -

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Suggested by Bill Gassett!

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Marketing Revolution |
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS ( ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing ( ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.

In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

Marc Kneepkens's curator insight, February 13, 2014 11:28 AM

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

Bill Gassett's comment, February 13, 2014 3:04 PM
Thanks for sharing Marc! I have followed and recommended your page:)