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Marketing Revolution
Moving Toward A New Marketing.
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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution |
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.


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Web Design = Game Design: Game UI Wireframes & Paper Prototypes

Web Design, Game Design
Game and web design are rushing at each other like speeding trains. This Slideshare from David Farrell only adds to that belief. As our websites become more dynamic, controlled by math in response to behaviors and business rules, we will want to STEAL things like the flow diagrams from this excellent "lecture" on Game Interface and Prototyping.

Paper prototyping sounds like Minimal Viable Product too. Your website is easier to move than the mountain of code needed to create a game. We need to transform our thinking to be more FRAMEWORKS and contingency based.

The difference between a game's contingencies is each one has to be thought out all the way to the end of the branch. With websites we can leave some room for customer expression. Once User Generated Content happens we can curate it back to our community so everyone is singing off the same sheet of music.

Fascinating deck (stay with it as the first read can be confusing for IMers) that looks to the future when websites are games and games are everywhere.

Ref: see Scoop I just posted about if mobile games get any hotter they melt the world:

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Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti | Marketing Revolution |

We Are All Media Companies Now
Working on how to create community with our new tool ( has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time. 

Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.

Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)

Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty  

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