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Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami 

Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami  | Must Market | Scoop.it

Don't Plan, Live in the Now

MIT Media Lab's chair and author Joi Ito's NOWISM TED Talk where he shares the "new thinking" that led to the most successful citizen's science project ever is more than inspirational. Ito's grasp on how the e-commerce, social, and always-on Internet world is shifting informs and admonishes. 

Plans don't work when the time it takes to create them also negates their conclusions and directives. Ito has the solution and that is why we summarized his important ideas in a 3 minute version of his 20 minute TED Talk on Curagami: http://www.curagami.com/five-planning-disruption-tips/ 

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Suggested by Lorie Lewis
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Winning or Losing So Far This Year? A B2B Marketing Evaluation

Winning or Losing So Far This Year? A B2B Marketing Evaluation | Must Market | Scoop.it
It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation.
Martin (Marty) Smith's insight:

Holidays happen NOW for most B2C businesses. This post is about doing a B2B checkin, but great tactics to steal and use B2C too.

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Must Market | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

add your insight...


malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.