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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Marketing research | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

Via Dr. Karen Dietz, Denyse Drummond-Dunn
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Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Marketing research | Scoop.it
Heat maps of viral content show what compels us to share.

Via Dr. Karen Dietz, Denyse Drummond-Dunn
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Dr. Helen Teague's comment, November 1, 2013 8:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Dr. Helen Teague's curator insight, November 1, 2013 9:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Dr. Karen Dietz's comment, November 2, 2013 2:37 PM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
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8 guidelines for using your Internal Social Network

8 guidelines for using your Internal Social Network | Marketing research | Scoop.it

Internal Social Networks enable organizations to improve productivity, managing your knowledge appropriately, sharing information and cooperating. Like all social networks, its use should be governed by some best practices or guidelines for use.


Via Denyse Drummond-Dunn
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Thomas B Hansen's curator insight, July 19, 2013 4:03 AM

One of the obvious mega trends in todays fast moving business change is the imperative need for having the mindset, competences and capability to rapidly curate, understand and share new knowledge.

One way to effectively gain form this new normal - is to embrace the concept of Dare, Care & Share as the foundation of decision making - the World is changing and it is not enough anymore to just take care of yourself. To prosper in the future we must all contribute to making good with our business. Check out and follow #LeadershipABC on Twitter.

Denyse Drummond-Dunn's curator insight, July 20, 2013 11:12 AM

Useful short summary if a little "selly-sell"

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8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz And Other Top Storytellers | Marketing research | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...

Via Denyse Drummond-Dunn
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Denyse Drummond-Dunn's curator insight, October 8, 2013 9:30 AM

A great colleation of really useful ideas for creating different story concepts. A must read for all would-be storytellers.

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Internet trends: marketing research & predictions

Internet trends: marketing research & predictions | Marketing research | Scoop.it
Internet trends: marketing research & predictions...

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Top 20 Essential Public Speaking Tips

Top 20 Essential Public Speaking Tips | Marketing research | Scoop.it

Via Daniel Watson, Denyse Drummond-Dunn
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Catherine Rocheleau's curator insight, October 31, 2013 7:31 PM

Business owners and managers are well served when they hone their public speaking skills.  Good delivery engages your audience and ensures your message is heard.   There is nothing worse than sitting in the audience when the speaker isn't in touch with the audience and delivers their message poorly.

Patrice McDonough's curator insight, November 1, 2013 8:58 AM

Thanks for sharing .  Some good tips here. Recently I attended a presentation through Sliding.ca.  My takeaway...One slide One message. Emphasize the verbal & Downplay the visual.  You should stand out over your slides!

Tony Gough's curator insight, November 4, 2013 4:01 AM

See if this will help you!

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5 Powerful Ways for Opening a Presentation

5 Powerful Ways for Opening a Presentation | Marketing research | Scoop.it
We've all been there before: staring at the glow of your blank computer screen with no idea on how to open or start your talk. For starters, you should never be staring at PowerPoint with no clear ...

Via Dr. Karen Dietz, Denyse Drummond-Dunn
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Trisha Proud's comment, July 30, 2013 6:45 PM
Patricia - saying something memorable, wearing something memorable and sometimes I bring something memorable! Trisha Proud
Managing Partner
Partners in Solutions Ltd
https://twitter.com/proudtrisha
http://trishaproud.wordpress.com/
Dr. Karen Dietz's comment, July 30, 2013 8:35 PM
Thank you Trisha, Patricia, Peter, Richard, Denyse, Lalita, Karen and Ivon for your comments! I've been enjoying the conversation and thoughts.
Don Breedwell's curator insight, August 1, 2013 7:51 PM

This is a reminder for all of us who are teachers and Ouse power point in the classroom, too. 

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Personal Knowledge Management

Personal Knowledge Management | Marketing research | Scoop.it

Here is how to learn more about personal knowledge management, taking control of your professional development, and staying connected in the digital workplace.


Via Kenneth Mikkelsen, Denyse Drummond-Dunn
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Denyse Drummond-Dunn's curator insight, September 7, 2013 3:06 AM

This is almost thinking done for you, or at least immensely simplified.

A really useful summary of why sharing is the only future we have and how to make it even more rewarding.

Stephen Dale's curator insight, September 7, 2013 7:58 AM

This is what the "Social Web" is all about - boundless opportunities to learn new things and find/engage with interesting people. However, PKM requires a couple of hidden ingredients: enthusiasm (to learn) and energy (to maintain momentum). #pkm

David Simpson's curator insight, September 7, 2013 4:27 PM

This resonates with me - big time!

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The important difference between "collaboration" and "knowledge sharing"

In the "social business" or "enterprise 2.0" arena folks are talking a lot about collaboration, but frequently mistake knowledge sharing for collaboration. T... (Ever wondered about The difference between #collaboration &#knowledge #sharing ?

Via David Hain, Denyse Drummond-Dunn
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Denyse Drummond-Dunn's curator insight, October 21, 2013 2:58 AM

Are you collaborating or sharing knowledge? Both are important in business and private life, but we aren't doing both and often confuse one for the other.