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14 Essential Tips for an Engaging Facebook Business Page

14 Essential Tips for an Engaging Facebook Business Page | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.


It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?


Wrong.


If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.


For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..


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Jeff Domansky's curator insight, June 22, 2017 10:52 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

CCI VAL D'OISE's curator insight, June 24, 2017 10:33 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

Diana Amaya's curator insight, June 26, 2017 7:34 PM

social media-fb

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45 Experts Share their Biggest Linkedin Marketing Strategy

45 Experts Share their Biggest Linkedin Marketing Strategy | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

When you think of LinkedIn, you may not think about gathering marketing leads. You’re more likely to think about looking for a new job or updating your own resume. How would a collection of other people’s resumes and professional accounts turn into authentic leads and business prospects? Quite easily as it turns out.


We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from....


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Jeff Domansky's curator insight, March 10, 2017 11:26 AM

RLots of great LinkedIn advice and tips for social marketing.

Everett Bowes's curator insight, March 13, 2017 12:30 AM

RLots of great LinkedIn advice and tips for social marketing.

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The marketer’s crash course in visual content creation

From Hubspot: The marketer’s crash course in visual content creation

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Jeff Domansky's curator insight, February 26, 2017 10:59 AM

It's all about the visuals if you want maximum impact. HubSpot shares visual content tips.

natalie's comment, February 28, 2017 5:26 AM
good info
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Marketing Tools

Marketing Tools | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

TABLE OF CONTENTS

Marketing Automation

Analytics and Testing

Content Marketing

Influencer Marketing

Social Media

Landing page tools

Payment Collection

Email Marketing

Visual Marketing

Video Marketing and Live Streaming

Website tools …


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Jeff Domansky's curator insight, February 15, 2017 11:55 PM

Here's more of Ian Cleary's social media toolkit. Useful stuff!

 
rrajdev's comment, February 16, 2017 11:51 PM
http://softwareengineeringmca.blogspot.com/2016/11/unique-nature-web-apps-attributes.html
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The Essential Artificial Intelligence Glossary for Marketers

The Essential Artificial Intelligence Glossary for Marketers | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

As Turing predicted, the concepts behind AI are often hard to grasp, and sometimes even more difficult recognize in our daily lives. By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI.

In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence, we found that 63% of respondents are already using AI without realizing it.

When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. These examples are just the beginning of how AI will affect the way marketers work....


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Jeff Domansky's curator insight, January 31, 2017 11:44 PM

Is it AI or a real human? It's getting harder to tell and HubSpot helps marketers understand artificial intelligence in-depth.

facialyen's comment, February 1, 2017 4:01 AM
Good
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Top 10 Digital Branding Trends for 2017: Chiefmarketer

Top 10 Digital Branding Trends for 2017:  Chiefmarketer | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Is your company ready for the new year?


The Borenstein Group shartes the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.


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Jeff Domansky's curator insight, December 3, 2016 1:10 PM

Trend watchers take note!

Massimiliano Montebelli's curator insight, December 4, 2016 2:46 AM

I trend per fare branding in maniera efficace ed efficiente su web

Everett Bowes's curator insight, December 5, 2016 11:22 AM

Trend watchers take note!

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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

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Jeff Domansky's curator insight, November 20, 2016 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.

rodrick rajive lal's curator insight, November 20, 2016 11:35 PM
The key word for successful content marketing is research! 
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The Biggest Content Marketing Trends in 2017

The Biggest Content Marketing Trends in 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).

Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.

One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year....


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Jeff Domansky's curator insight, December 24, 2016 2:26 PM

Joe Pulizzi on what's ahead for content marketing in 2017.

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Research Reveals 7 Keys to Lead Generation Success | Aggregage

Research Reveals 7 Keys to Lead Generation Success | Aggregage | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.


The title of your lead gen content marketing item accounts for 82% of the variance in performance. 


This is the single most important performance factor.


Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....


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Jeff Domansky's curator insight, January 5, 2017 1:24 AM

Useful data on blogging best practices to guide you to stronger lead generation.

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Small but Mighty Marketing Tools Your Team Can Use Today

Small but Mighty Marketing Tools Your Team Can Use Today | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.

 

But how does the explosion in martech help your marketing team get sh*t done today?

 

It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....


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Jeff Domansky's curator insight, October 26, 2016 11:23 AM

Excellent list of social marketing tools from Marketing Profs.

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What Successful Marketing Looks Like Today: 8 Foundational Principles

What Successful Marketing Looks Like Today: 8 Foundational Principles | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

 

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

 

Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.

 

When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....


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Jeff Domansky's curator insight, October 14, 2016 11:12 AM

Learn the eight foundational principles of modern marketing so you can start creating a better brand experience and driving real business results.

Gonzalo Moreno's curator insight, October 15, 2016 3:04 PM
Modern
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How to Successfully Become an Online Brand Publisher #Infographic

How to Successfully Become an Online Brand Publisher #Infographic | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Content - Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

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16 Free Tools for Facebook Marketing #socialmediamarketing

16 Free Tools for Facebook Marketing #socialmediamarketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Recently, in “30 Facebook Tools for Business,” I listed Facebook’s free and low-cost tools for businesses to promote their brands and reach customers. 


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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?


To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today....


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Jeff Domansky's curator insight, March 23, 2017 10:29 AM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

Bono's curator insight, March 24, 2017 5:14 AM

Creative marketing today is about being an entrepreneur, not a promoter. Thoughtful post from Harvard Business Review.

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The Content Marketing Brand Management Checklist

The Content Marketing Brand Management Checklist | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Brand management is a little bit like dental hygiene: Those who ignore it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth.


These failures often cost content marketers their credibility and, in some cases, their jobs. Just ask the people who sexualized IHOP’s pancakes, told Bloomingdale’s shoppers to roofie their friends for the holiday season, and put the male symbol on the cover of The Washington Post’s magazine for a story about the 2017 Women’s March. Perhaps the most painful part of these marketing blunders is that it wouldn’t have taken much effort to prevent them....


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Jeff Domansky's curator insight, March 6, 2017 11:40 AM

Whether you work for a Fortune 100 company or a startup, these 10 brand management questions will keep your content marketing efforts on the right track.

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The Psychology of Colors in Content Marketing

The Psychology of Colors in Content Marketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

 

In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. But there is another way to utilize images to make your content strategy even more effective, through the psychology of colors. If you are looking to boost your conversions, here some tactics for using images to do so....


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Jeff Domansky's curator insight, February 21, 2017 2:22 AM

How color in Content Marketing works.

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The Technology Part to Your Content Marketing Plan

The Technology Part to Your Content Marketing Plan | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business!

 

The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.

 

With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...


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Jeff Domansky's curator insight, February 15, 2017 3:23 AM

Ian Cleary shares content marketing tools.

teviotdynamic's comment, February 16, 2017 4:05 AM
Excellent
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Working on Your Content Marketing Plan? 9 Components to Consider

Working on Your Content Marketing Plan? 9 Components to Consider | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures.

Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider....


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Jeff Domansky's curator insight, February 8, 2017 2:37 AM

Here are nine components to document in your content marketing plan from Neil Patel.

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10 Essential Browser Extensions for Marketers

10 Essential Browser Extensions for Marketers | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The following are some of the best browser extensions for marketers to help them perform all blogging-related work with ease.

 

Some tasks may include staying up-to-date more efficiently, being able to add images to Pinterest with the click of a button, saving important articles for later, and much more.Let’s dig right in....


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Jeff Domansky's curator insight, November 4, 2016 1:20 AM

These are 10 essential browser extensions for marketers and bloggers. Make publishing easier, analyze SEO metrics with the click of a button, and more.

bandagegatz's comment, November 4, 2016 1:45 AM
Its striking
Treathyl Fox's curator insight, November 4, 2016 12:39 PM
If we work via the Internet, the browsers we use hugely impact our capabilities to get things done!  A marketer using a great browser enhanced with the right add-ons or extensions is armed to go out and conquer the digital world!   Hey!  It's a jungle out there!   :)
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Why Local Search Marketing is the Marketing Strategy for 2017

Why Local Search Marketing is the Marketing Strategy for 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

What’s the point of advertising your brand far and wide if the people down the road don’t know you exist? If growing your business is important to you, then you have to start in your own neighborhood.

The best way to get your name out to your community is by optimizing your local search engine traffic.

In this article, we’re going to explain what makes local search engine optimization so important to your business and the best ways to take advantage of that traffic....


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Jeff Domansky's curator insight, November 22, 2016 10:47 PM

Here's a simple list of local search marketing tactics.

deust2's curator insight, November 23, 2016 2:52 AM
Les outils de curation
Ryan Bonnell's curator insight, November 23, 2016 9:25 PM
If you read one thing read this. An absolute must for community-based businesses. Doctors, dentists, lawyers,  and chimney sweeps. GO LOCAL!
 
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These 8 Business Apps are Going to Crush It in 2017

These 8 Business Apps are Going to Crush It in 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Do you know them all?
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Jeff Domansky's curator insight, December 29, 2016 11:55 PM

Checkout these eight useful business apps.

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Essential-Digital-Marketing-Tools-2016

Essential-Digital-Marketing-Tools-2016 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Here's an invaluable look at the social media tools universe according to Social Smarts.
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Jeff Domansky's curator insight, January 13, 2017 1:39 AM
Check out the social media tools that make up the social media universe.
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77 Tremendous Tools to Make You a Content Marketing Superstar

77 Tremendous Tools to Make You a Content Marketing Superstar | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.

 

Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.

 

I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....


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Jeff Domansky's curator insight, October 13, 2016 1:09 AM

Great set of tools for your content marketing toolkit from Wishpond.

Jeff Domansky's curator insight, October 13, 2016 1:13 AM

Great set of tools for your content marketing toolkit from Wishpond.

Wisestep's curator insight, October 13, 2016 7:08 AM
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Curate to Create Your System for Success - Rock the Dream

Curate to Create Your System for Success - Rock the Dream | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The term "curate" became a buzz word in the social media world a few years ago but don't let that fool you. Top bloggers have been curating for more than a "few years".

 

This slideshow in this article contains software, apps, sites and tools for curating content. Regardless of your topic of choice, something on this list will appeal to you.

 

Personally, I use Scoop.it and List.ly. I started using them a few years ago and I’ve never stopped. I enjoy them both so much! However, in this list, there are lots of great choices to assist you to curate content for your blog, social media, or website.

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7 Social Media Marketing Secrets No Marketer Wants to Admit

7 Social Media Marketing Secrets No Marketer Wants to Admit | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.

Obviously, the former group has an incentive to tell you how great social media marketing is, and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of. 


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