Marketing Performance Measurement
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Marketing Performance Measurement
A inside look at how companies measure campaign metrics. Marketing solution news.
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Gartner: Strategies to Compete in a Digital World

Gartner: Strategies to Compete in a Digital World | Marketing Performance Measurement | Scoop.it
"Like it or not, we live in a digital world," Gartner Fellow Stephen Prentice opened a talk at Gartner Symposium on tech and social trends that will impact businesses.
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Top 5 SEO and Social Media Tools for Creating Web Content - www.smallbusinesscomputing.com

Give your small business marketing efforts a boost with these free and affordable tools for creating optimized content for blogs, websites and social media networks.
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The Marketing Pilgrim Writers' Garage — Old Skool Marketing Tactics: Still Relevant?

Old Skool Marketing Tactics: Still Relevant? The marketing industry is huge and varied. It seems as though every day new marketing avenues are created and old ones become passé. Google’s AdWords...
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Social Media Marketing for the Skeptic « Blog [Brafton]

Social Media Marketing for the Skeptic « Blog [Brafton] | Marketing Performance Measurement | Scoop.it
Here's some insight on social marketing's reach and how Brafton's B2B clients who may have once been social skeptics are seeing valuable traffic from this space.
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Measuring Return on Investment of Model-Based Design | Electronics News

Measuring Return on Investment of Model-Based Design | Electronics News | Marketing Performance Measurement | Scoop.it
As embedded systems become more complex, companies are shifting to Model-Based Design for embedded software development. This paper describes an analytical tool to justify investment in Model-Based Design.
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5 Internet Marketing Metrics Not to Obsess Over

5 Internet Marketing Metrics Not to Obsess Over | Marketing Performance Measurement | Scoop.it
Analytics is an important part of inbound marketing.
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Six free tools for getting ROI right online | memeburn

Six free tools for getting ROI right online | memeburn | Marketing Performance Measurement | Scoop.it

It is our job as digital crusaders to organise this information so that we can start to understand that much forgotten metric we spoke about in the first place: ROI, as well as a host of other signals that will give use insights into our customers and our business. I will be dedicating an entire series of posts on how to use Google Analytics to get the most out of your business in weeks to come. But for now, let’s just get the basics right!

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Marketing Mixers May Need a Cooking Lesson | PRBreakfastClub

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Advertising - Smaller Tech Companies Upping Marketing Investments : MarketingProfs Article

Advertising - Smaller Tech Companies Upping Marketing Investments : MarketingProfs Article | Marketing Performance Measurement | Scoop.it
Advertising - Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow ...
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Restaurants catching on to biometrics benefits | FastCasual.com

Restaurants catching on to biometrics benefits | FastCasual.com | Marketing Performance Measurement | Scoop.it
Fingerprint-reading technology is easier to use and cheaper than many think.
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4 Ways To Avoid Desktop Virtualization ROI Traps -- InformationWeek4 Ways To Avoid Desktop Virtualization ROI Traps - smb Blog

4 Ways To Avoid Desktop Virtualization ROI Traps -- InformationWeek4 Ways To Avoid Desktop Virtualization ROI Traps - smb Blog | Marketing Performance Measurement | Scoop.it
Are you buying more desktop virtualization technology than you need? NComputing CEO shares advice on the dangers of over-provisioning.
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Competitive Messaging: Processes, Roles and Metrics

Competitive Messaging: Processes, Roles and Metrics | Marketing Performance Measurement | Scoop.it
Find basic details on developing a sound competitive messaging strategy for startup and expansion stage organizations.
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