Marketing Optimalisatie
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Marketing Optimalisatie
Alles over de ontwikkelingen op het gebied van Marketing Optimalisatie en Conversie Optimalisatie
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Landing Page Optimization: How to Identify Testing Opportunities - Search Engine Watch

Landing Page Optimization: How to Identify Testing Opportunities - Search Engine Watch | Marketing Optimalisatie | Scoop.it
Landing Page Optimization: How to Identify Testing Opportunities Search Engine Watch If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of...
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Will Marketers Make 2013 The Year Of Optimization? | Fast Company | Business + Innovation

Will Marketers Make 2013 The Year Of Optimization? | Fast Company | Business + Innovation | Marketing Optimalisatie | Scoop.it
Datadriven testing is nothing new but four key trends point to a breakout year for optimization. (Has 2013 been the year of optimization for your company's website? It's not too late.
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A/B and Multivariate Test Validity: Beware of Bad Data!!

A/B and Multivariate Test Validity: Beware of Bad Data!! | Marketing Optimalisatie | Scoop.it
Validating your test results should be a key part of the conversion testing process, or you’re going to be acting on bad data (and losing cash).
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The Future of Multi-Channel Marketing | ClickZ

The Future of Multi-Channel Marketing | ClickZ | Marketing Optimalisatie | Scoop.it
Imagine if you could understand consumers across every media channel and coordinate your messaging, frequency, and sequencing to connect to them.
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Landing Page Optimization: 36 articles and resources to help you complete your next LPO project

Landing Page Optimization: 36 articles and resources to help you complete your next LPO project | Marketing Optimalisatie | Scoop.it
Landing Page Optimization: 36 articles and resources to help you complete your next LPO project:
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Conversion Rate Optimization: Consistency Pays

Conversion Rate Optimization: Consistency Pays | Marketing Optimalisatie | Scoop.it
My first attempt to summarize this article went like this: If your web pages echo the scent that hooks traffic, then your conversion rate from paid search, display, and email campaigns will soar.
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5 Strategies for Maximizing Your Website's Conversion Rate - Mashable

5 Strategies for Maximizing Your Website's Conversion Rate - Mashable | Marketing Optimalisatie | Scoop.it
5 Strategies for Maximizing Your Website's Conversion RateMashableSmart marketers will establish a culture of testing. By making the use of A/B and multivariate testing tools, brands can increase creativity, experimentation and revenue.
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Marketing Optimization: 4 steps to discovering your value proposition and boosting conversions

Marketing Optimization: 4 steps to discovering your value proposition and boosting conversions http://bit.ly/mHvOtA...
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6 Eye Tracking Studies and What do they say about Website Conversion Optimization « Wingify Conversion Optimization Blog

6 Eye Tracking Studies and What do they say about Website Conversion Optimization « Wingify Conversion Optimization Blog | Marketing Optimalisatie | Scoop.it
6 Eye Tracking Studies and What do they say about Website Conversion Optimization http://bit.ly/2earv1 #CRO #LPO #Conversion...
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Yes, numbers lie

Yes, numbers lie | Marketing Optimalisatie | Scoop.it
Have you ever read an article about a conversion increase? It is not uncommon to hear three figured increases, which sounds absolutely fantastic.
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Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results - MarketingProfs.com (subscription)

Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results - MarketingProfs.com (subscription) | Marketing Optimalisatie | Scoop.it
MarketingProfs.com (subscription) Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results MarketingProfs.com (subscription) For many marketers just starting out in this area, one of the hardest things to find can be clear...
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Mobile Marketing Conversion Optimization Tools & Code Tricks - Search Engine Watch

Mobile Marketing Conversion Optimization Tools & Code Tricks - Search Engine Watch | Marketing Optimalisatie | Scoop.it
Mobile Marketing Conversion Optimization Tools & Code Tricks Search Engine Watch Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by...
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Optimization Summit 2011 Wrap-up: 6 takeaways to improve your tests and results

We're back from the southern heat of Atlanta and are capping off the first-ever Optimization Summit. We've brought back six takeaways you can use to improve your optimization tests and marketing.
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Landing Page Optimization: 2 charts describing the best page elements to test and how to test them

Landing Page Optimization: 2 charts describing the best page elements to test and how to test them | Marketing Optimalisatie | Scoop.it
Optimization testing can be daunting. With so many elements on a Web page, and so many ways each could be customized, knowing what to test and how to change it can feel like testing spaghetti the old college way (throw it at the ceiling and see if it sticks).
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How to declutter web pages and increase conversion rates | What a 3-year old can teach you about conversion rate optimization

How to declutter web pages and increase conversion rates | What a 3-year old can teach you about conversion rate optimization | Marketing Optimalisatie | Scoop.it
Great post-click marketing demands a clear and simple path toward conversion. Add in confusing choices, clicks or actions, and you reduce your post-click effectiveness.

We do like to make things complicated. We see something simple and feel like its missing something. This needs an upgrade, a new model is due, certainly some bells and whistles would be nice. What couldn’t be improved with some of those?
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Focus on conversion rate optimization drives MVT market - Econsultancy (blog)

Focus on conversion rate optimization drives MVT market - Econsultancy (blog) | Marketing Optimalisatie | Scoop.it
Focus on conversion rate optimization drives MVT marketEconsultancy (blog)Econsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization.
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How to get value from MVT: tips from five companies

How to get value from MVT: tips from five companies | Marketing Optimalisatie | Scoop.it
To coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor.
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» How to Grow Modern Marketing Skills that Work » TNW Entrepreneur

» How to Grow Modern Marketing Skills that Work » TNW Entrepreneur | Marketing Optimalisatie | Scoop.it
The successful marketing mix includes a variety of strategies which are complicated and constantly changing. With the continuing improvement of technology on the web, new marketing ...
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MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: How your peers improve their pages

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: How your peers improve their pages | Marketing Optimalisatie | Scoop.it
Landing Page Optimization: How your peers improve their pages http://bit.ly/iT0mzw...
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6 Tips for Better Conversion Content Marketing

Conversion content marketing extends a content strategy with savvy but appropriate conversion optimization tactics.
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