Marketing Online with Social Media
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Why Brands Need Searchable Social Content.

Why Brands Need Searchable Social Content. | Marketing Online with Social Media | Scoop.it

The majority of Twitter and Facebook users expect a response from a brand within the same day of posting.

 

While the quick response supports a positive experience, what if that response accompanied a piece of content that consumers should share? Not only share across social sites, but the brand would optimize the content to index in search engine rankings on Google, Bing and Yahoo.

 

by Laurie Sullivan at: http://www.mediapost.com

 


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5 Reasons to Hire a Social Media Manager | Social Media Revolver

5 Reasons to Hire a Social Media Manager | Social Media Revolver | Marketing Online with Social Media | Scoop.it
Thinking of hiring a Social Media Manager? Here are five good reasons why you might want to add a social media specialist to your team.

 

1) Hiring a Social Media Manager will increase the ROI of your social media efforts

A qualified social media manager will be able to increase traffic to your website, convert traffic into sales, establish your online brand, and help you build a foundation of trust with your customers.

 

2) Your social media campaigns will be run by someone who truly understands social media
Since most social media managers are millennials, you’ll be able to have someone on staff who really gets Twitter, Facebook, and Pinterest and actually uses them on a regular basis.

 

3) Everyone else is doing it
Social media agencies are popping up all over the country, and more and more companies are adding social media specialists to their teams. Check out the Twitter account of just about any major corporation.

 

4) The whole company will benefit
Your social media manager will work collaboratively with your other staff members to provide engaging content to your current and potential customers.

 

5) You don’t have time to manage your social media channels yourself.
Everyone else at the company is busy. Your marketing manager doesn’t have time for anything besides PPC and SEO campaigns.

 

There you have it. Five very good points to consider whether to hire a social media manager to run your social media marketing operations. It’s up to you now.

 

 

 


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50 ways to increase the size of your community / database | matthew-hill.com

50 ways to increase the size of your community / database | matthew-hill.com | Marketing Online with Social Media | Scoop.it
50 ways for you to increase the size of your community with social media activity, marketing and promotion including blogs, podcasts, videos and webinars...

Via Steven Healey
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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Marketing Online with Social Media | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


Via Giuseppe Mauriello, Gerrit Bes
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100 Social Media and Social Network SEO Tools

100 Social Media and Social Network SEO Tools | Marketing Online with Social Media | Scoop.it

100 Social Media and Social Network SEO Tools Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.


Via WordPress SEO & Social Media, Ivo Nový
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Pinterest Directory, Find Top Pinners, Popular Boards, and Trending Pins

Find the most popular pinners, boards, and pins on Pinterest. Get clear overview and statistics on what is trending now in different categories.

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7 Google+ Tricks That I Know and You Don’t… | Unbounce

7 Google+ Tricks That I Know and You Don’t… | Unbounce | Marketing Online with Social Media | Scoop.it
Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn't see coming.
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7 Ways To Get More People To Share Your Blog Posts | Spice Up Your Blog

7 Ways To Get More People To Share Your Blog Posts | Spice Up Your Blog | Marketing Online with Social Media | Scoop.it

As an active member of various social media platforms, you would be searching effective ways to get consistent and referral traffic for your posts.

One needs to get rocking on the engagement strategies amongst the followers and fan group. To gain more insight and to learn tricks of the trade, continue to read the article.

 

1. Share and ask

The tip here is to post as often as possible. Post content that connects with people’s daily lives. Every time you create a post, ask your followers to read and ‘like’ it.

 

2. Make it fun

Be creative. Think about innovative ideas and involve humor in your posts. Engage your followers by offering incentives. For instance create and build on quizzes, contests or campaigns. 

 

3. Start a conversation with a blog

Encourage blog conversations. However don’t let your social media conversations be one way. Allow people to voice their opinions to get people talking. Ask questions. 

 

4. Attract attention by catchy headings

Think about the last news article you read online or in the newspaper or a magazine title that you remember as you read this. This is because it had catchy headline. Do the same.

 

5. Be provocative

Don’t share content that the readers must have read hundred times by now. IChoose topics that will grab attention of your reader. Choose content which you as a reader will find interesting.

 

6. Guest posts on other posts

By posting on others’ posts you will definitely get noticed. Try to post in a high profile blog or comment. Choose to post on the first few blogs or posts that you locate on the first page of Google search engine. 

 

7. Be an easy subscriber

Let people to subscribe to your posts. Make it simple and easy for others to subscribe to your content.

by Paul Crowe

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The State Of Social Media Marketing

The State Of Social Media Marketing | Marketing Online with Social Media | Scoop.it
The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

 

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

 

by Michele Smorgon at http://www.socialmedia-max.com

 


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A basic social media content curation routine in a few minutes-a-day | Social Media Experts

A basic social media content curation routine in a few minutes-a-day | Social Media Experts | Marketing Online with Social Media | Scoop.it

Monitoring and curating content is an important part of building a following online. The quantity, and quality, of your following determines how straightforward it will be to find and convert future business. Ideal social media platforms exist to communicate what you find interesting and share them with friends and contacts.


Via Steven Healey
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Social Media Helps Small Business Boost Sales, Keep Customers.

Social Media Helps Small Business Boost Sales, Keep Customers. | Marketing Online with Social Media | Scoop.it
The business press is full of stories about how small companies are using social channels to attract and engage customers.

Via Ivo Nový
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Box | Online file sharing, content management, collaboration

Box | Online file sharing, content management, collaboration | Marketing Online with Social Media | Scoop.it
Box provides a secure, easy way for businesses to manage content, share large files and collaborate online from anywhere.

...


Via Steven Healey
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Find Work For Self Employed, Create Your Skills Profile

Find Work For Self Employed, Create Your Skills Profile | Marketing Online with Social Media | Scoop.it
Advertise your Skills and Services with a free profile on ProfileTree to promote your business. Be found online. For Self Employed and Employees.

Via Steven Healey
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Optimizing Your Social Media Strategy Post Penguin

Optimizing Your Social Media Strategy Post Penguin | Marketing Online with Social Media | Scoop.it

From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.

 

And, since traffic means money, a drop in SERPs means less money in corporate coffers.


So, the question now is:

How Do You Optimize Your Social Media Strategy"?

 

1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

Full Article: http://www.hausmanmarketingletter.com/5-tools-for-optimizing-your-social-media-strategy-post-penguin/


Via Antonino Militello
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