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Internet des objets : vers une économie de services

Internet des objets : vers une économie de services | Digital Marketing | Scoop.it
Gartner estime que le marché mondial de l'Internet des objets sera porté, à moyen terme, par les services aux entreprises... pas nécessairement verticaux.
Jussara NUNES's insight:

L'économie de services se développe avec l'internet des objets #IoT

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Mobile Traffic Will Continue To Rise, Rise, Rise As Smart Devices Take Over The World

Mobile Traffic Will Continue To Rise, Rise, Rise As Smart Devices Take Over The World | Digital Marketing | Scoop.it
“Smartphones rule. The world is moving quickly to 3G and 4G networks. Mobile users watch a lot — a lot — of video. Wearable tech is on the rise, albeit slowly. Those are some of the takeaways from Cisco Systems annual look at global mobile traffic, released today. By 2018, global mobile [...]”
Via eMedToday
Jussara NUNES's insight:
Mobile trafic has been riesling for a few years now and it won't stop soon.
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Social Media Marketing Effectiveness: Measuring ROI

“Situated Research launched in 2008 in the midst of a recession and has grown into a profitable enterprise. Much of our success is credited to social media in...”
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10 Effective A/B Testing Procedures | Social Media Today

10 Effective A/B Testing Procedures | Social Media Today | Digital Marketing | Scoop.it
A/B testing can help you monetize your website content and increase conversions if you apply effective steps, talk to the right people, use the proper online tools and do your homework in advance.
Jussara NUNES's insight:
Interesting article on the use of A/B testing
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Responsive Design & Mobile SEO: Best Practices for 2013 - Search Engine Journal

Responsive Design & Mobile SEO: Best Practices for 2013 - Search Engine Journal | Digital Marketing | Scoop.it
“ We're shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for inform” In this article Jayson DeMers discusses the explosion of web searches using mobile and tablet devices, and how to optimize your company’s website to be properly viewed on this rapidly expanding search area as well as the traditional desk top and lap top computers. Both he and Google recommend that websites are now designed to the responsive web design standard as opposed to the traditional designs with as separate system for mobile devices. They also make a number of recommendations for behind the scenes programming which will enable your company’s site to be quickly and relevantly found by search engines, especially on mobile platforms. As more and more searches are being done by individuals on mobile devices it is critical for your company that your web content is mobile friendly, as many of these mobile searches are done on the spur of the moment as opposed to desk top searches which often used for other things than the searcher being a consumer (Ie. School research, etc.). These sites also need to have accurate location data for retail locations imbedded in the site, this is especially true for any company that markets consumer goods. Examples of companies that could be advantaged by such links on responsive web sites are: pubs, clothing stores etc. that individuals may be looking for when they are already out of the house and decide to make an opportunity purchase. On the other hand companies whose products are primarily long lead items or more major purchases making their sites optimised for the mobile consumer is less critical, at least in the short term, as very few individuals purchase wind turbines or driveway paving on the spur of the moment. This is my submission for marketing trends #1.
Via Joachim Scholz, PhD
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Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession

Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession | Digital Marketing | Scoop.it
Social media marketing firms are going to have to figure out new core competencies or they are going to go out of business.
Jussara NUNES's insight:
After Facebook algorythm change brands will have to change too (but not the same way)
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7 Tips For Better Online Marketing Writing

7 Tips For Better Online Marketing Writing | Digital Marketing | Scoop.it

We'd like to share with you seven tips for world-class blog copywriting that virtually anyone can use in online marketing today.


Via Kamal Bennani
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Brian Gillard's curator insight, December 2, 2013 5:56 PM

Tried and true but sometimes forgotten by almost all of us.

Refresh-ing!

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CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert

CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Intermediate/ Summarized...

 

Seven keys to success in 2014:

1. Create a plan that integrates digital marketing

2. Develop a consistent and relevant brand story

3. Create value: design marketing that serves someone

4. Plan to innovate and re-imagine

5. Set manageable objectives and KPIs

6. Set and maintain a strategy (the most important step!)

7. Optimise, optimize, optimize…

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
Jussara NUNES's insight:

Metrics, plan, create for digital marketing

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CYDigital's curator insight, November 26, 2013 6:05 PM

Strange title for the post, as it is really an article on planning, and a very intelligent one at that. Wouldn't say that it is marketing planning, but more business planning. Excellent material that deserves a click-through for details.

Kevin Rockwell's curator insight, November 27, 2013 5:45 PM

nice infographic for you to use.

Rescooped by Jussara NUNES from The MarTech Digest
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3 Marketing Automation Roles to Hire in 2014 - Heinz Marketing | #TheMarketingAutomationAlert

3 Marketing Automation Roles to Hire in 2014 - Heinz Marketing | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
Marketing automation teams require unique skill sets and roles. These are the three most important to add in 2014 - The Manager, Analyst, and Campaign Pro.

 

Intermediate/ Digest...

 

1. The Marketing Automation Manager 

The Manager is one who gets under the hood of the marketing automation platform and CRM systems. (Yes, both!) This person understands how to work in content management systems for web publishing and how to get different technologies to work well together.  It’s also critically important this person understands how to apply technology to support a business process and campaign workflows.

 

2. The Analyst

The Analyst knows the right information to capture, analyze and report. Also, the Analyst can share insights and interpretations of marketing information that are meaningful to the executives at any level.  The Analyst and MA Manager need to work closely together to review data sets, test hypotheses and ensure the Marketing Automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO.

 

3. Campaign Managers

Campaign Managers design and run the marketing programs that are powered by the marketing automation platform.   They understand the customer personas and how to provide Sales Enablement.  Campaign Managers run the full life cycle of programs from initial planning, to development, content, rollout, and measuring results.  Campaign Managers should have skills to build campaigns in the Marketing Automation platform.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
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CYDigital's curator insight, November 25, 2013 7:53 PM

The Marketing Automation Manager reports into Marketing Operations. The Analyst is the Data Jockey, and reports into the Data Trainer. The Campaign Manager is a Content Creator.


I agree with the positions, but they're not marketing automation oriented...they're marketing technology oriented, spanning beyond MA.

MissMelissa's curator insight, November 26, 2013 9:48 AM

Are you considering a career in marketing?  Which role will you take on?

Rescooped by Jussara NUNES from La Newsletter du Marketing Mobile
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15 mobile trends to watch in 2015

15 mobile trends to watch in 2015 | Digital Marketing | Scoop.it
We asked experts in the mobile tech world to weigh in.

Via Kamal Bennani, MMA France
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Ready to follow
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Comment bien se lancer sur Google+ - #Arobasenet

Comment bien se lancer sur Google+ - #Arobasenet | Digital Marketing | Scoop.it
“ Il y a ceux qui sont déjà sur Google+ et il y a ceux qui hésitent encore à s'y lancer. Ou plutôt ceux qui ne trouvent pas l'intérêt de se lancer sur Google Plus...”
Via Alexis DORANGE
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10 Effective A/B Testing Procedures | Social Media Today

10 Effective A/B Testing Procedures | Social Media Today | Digital Marketing | Scoop.it
A/B testing can help you monetize your website content and increase conversions if you apply effective steps, talk to the right people, use the proper online tools and do your homework in advance.
Jussara NUNES's insight:
Interesting article on the use of A/B testing
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Rescooped by Jussara NUNES from digital marketing strategy
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Digital Marketing | Scoop.it
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help. Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes. While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website. A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first. We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Via massimo facchinetti, malek
Jussara NUNES's insight:
Understanding our eyes through eye tracking.
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La création de contenu sur les médias sociaux - mon-eMarketing.com

La création de contenu sur les médias sociaux - mon-eMarketing.com | Digital Marketing | Scoop.it
“Aujourd’hui, les médias sociaux sont devenus incontournables pour toute entreprise qui met en place une véritable stratégie d'inbound marketing.”
Via Cyril Bladier
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Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC

Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC | Digital Marketing | Scoop.it
Even though the travel industry embraced online marketing very early on, there are still many destinations, hotels, transportation companies, restaurants or attractions that provide uneven online experiences, at best.
Via Kamal Bennani
Jussara NUNES's insight:
Mind the gap....
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The Five Superpowers of Marketing

The Five Superpowers of Marketing | Digital Marketing | Scoop.it
Here they come to save the day. And your brand. ((via @HBR) The Five Superpowers of Marketing - Here they come to save the day. And your brand.
Jussara NUNES's insight:

Listen, empower, engage.

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33 digital marketing stats you didn't know | YODA London | #TheMarketingAutomationAlert

33 digital marketing stats you didn't know |  YODA London | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
33 digital marketing stats you didn't know. Yoda London have put together stats ranging from, content marketing stats to international social media.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Jussara NUNES's insight:

Interesting infographics

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CYDigital's curator insight, November 26, 2013 7:52 PM

Take a few seconds and scroll through. Interesting (and useful) stats.

Natacha Smigielski's curator insight, November 30, 2013 6:27 AM

Let's figures talk!

Rescooped by Jussara NUNES from The MarTech Digest
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It’s Time to Hire a Digital Marketing Hacker - Gartner | #TheMarketingAutomationAlert

It’s Time to Hire a Digital Marketing Hacker - Gartner | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Intermediate/ Digest...

 

Hackers are the resident geniuses that—by dint of preternatural talent, interminable focus and a mildly subversive relationship with conventions—always get the job done. In the world of IT, these are the system engineers who solve the most vexing riddles in the data center and the coders who can convert caffeine into brilliant software innovations by drawing magic out of thin air.

 

Gartner sees technologists rising through the marketing ranks. Today, the vast majority of marketing organizations employ a chief marketing technologist in some form or another. Sometimes it’s a formal role with a direct sphere of control. Sometimes it’s less formal, simply a highly technical problem solver sitting in the marketing suite. A resident hacker.

 

As CMOs skill up to bridge the analog-to-digital divide, they need the support of creative problem solvers who can get down and dirty with technology.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
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CYDigital's curator insight, November 26, 2013 5:34 PM

Now this is interesting. Clearly, there are a continued stream of would-like-to-haves that occur almost daily, but do you really want to attempt to manage a code artist? Wouldn't that person best reside with the servers?