Marketing on the Web
24 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Lan Tran from Google+ Local & Local SEO News
Scoop.it!

Reputation Management Solution with Google+ Local Review Backups, Alerts & More - Just Launched

Reputation Management Solution with Google+ Local Review Backups, Alerts & More - Just Launched | Marketing on the Web | Scoop.it

Places Scout just launched their incredibly full featured Reputation Management module, which is now included in the Places Scout Local SEO bundled solution (includes local rank tracking, citation finder and more). I think this is likely the most powerful reputation management solution out there.

 

PLUS it has 2 features I specifically recommended for Google Places/Google+ Local reviews that are sorely needed; Google review backups (especially now with all the review problems) and Google review alerts for ALL new reviews, not just negative ones, in case business owner wants to reply.

 

Plus tracks/reports/alerts/backs up reviews on 15 other major sites like Yelp,  City Search, DemandForce and more.

 

See screenshots/video in the launch announcement.


Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Scooped by Lan Tran
Scoop.it!

Is your Website Increasing your Bottom-line? Get a FREE website analysis today!

Is your Website Increasing your Bottom-line? Get a FREE website analysis today! | Marketing on the Web | Scoop.it
Commercial Web Services Press Releases for Equipment, Agricultural & Truck dealers. We are the industry leader in website solutions, custom web designs, inventory management, lead generation, search engine optimization & more.
more...
No comment yet.
Rescooped by Lan Tran from SEO and Social Media Marketing
Scoop.it!

The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Marketing on the Web | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 

Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello
more...
Martin (Marty) Smith's comment, August 16, 2012 9:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
Rescooped by Lan Tran from Search Engine Marketing Trends
Scoop.it!

Whoa, Meta: Infographic Shows How Infographics Are Shared On Social Networks

Whoa, Meta: Infographic Shows How Infographics Are Shared On Social Networks | Marketing on the Web | Scoop.it

Let’s face it: infographics are a dime a dozen these days. In a typical day of internet scouring, you’re likely to see various infographics covering a plethora of topics – from Facebook to football, from sex to sedentary lifestyles. You get the picture.

But people really like infographics, apparently. I mean, it looks like they are ready, willing, and able to share them with all of their social media pals – even more so that traditional articles.

BitRebels looked at their last 500 infographic articles and their last 500 traditional articles, and compared how they were shared across Twitter, Facebook, Google+, etc.

And what they found was a stark contrast in shareability – especially on Twitter.

Retweets of infographic drawrfed those of traditional articles by 832%. Shares on StumbleUpon also increased dramatically, at 746%. The number was similarly high for LinkedIn – a 629% increase...


Via Igniva Solutions
more...
No comment yet.
Scooped by Lan Tran
Scoop.it!

Social media expected to impact future contact centers...

The modern contact center is expected to undergo several changes in the near future as more companies adopt social media as part of their operations.
more...
No comment yet.
Scooped by Lan Tran
Scoop.it!

Keeping Up with Your Industry through Social Media

Keeping Up with Your Industry through Social Media | Marketing on the Web | Scoop.it
Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together.
more...
No comment yet.
Rescooped by Lan Tran from Mobile Marketing Strategy and beyond
Scoop.it!

The Future Isn't About Mobile; It's About Mobility

The Future Isn't About Mobile; It's About Mobility | Marketing on the Web | Scoop.it

This piece is by David Armano for Harvard Business Review. 

I selected it because I thought the insights and approach were important information for businesses as they integrate their marketing efforts to include the mobile consumer.

 

Excerpt:

 

While the globe grapples with uncertain economic realities, "mobile" appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month.

 

Here are the highlights:

 

**Advisory firm IDC predicts that by 2014 there will have been 76 billion mobile apps downloaded

 

**resulting in an app economy worth an estimated thirty five billion in the same year

 

**Getting something launched on Facebook. Twitter or Pinterest is easy but building an engaged and meaningful following isn't

 

**Businesses will have to take a different approach from their usual strategy -  it's not about mobile as much as it is about understanding mobility

 

**Mobility is radically different from sitting at a desktop

 

**Mobility changes context: cultures incorporate mobile technologies differently

 

**Mobile itself is the nuts, bolts and infrastructure, while mobility is the context which determines if it all works together or doesn't

 

**An organization or individual must establish a center of excellence that puts mobility at the core.

 

**Realize that going mobile is not the same thing as having an app.

 

**Invest in making your "digital ecosystem" more mobile-friendly

 

**Don't put mobile tactics infront of strategy.- Tomorrow's successful companies will boast significant (and sustainable) usage numbers due to the value of their content, whether it's sheer utility or impossible-to-ignore entertainment value.

 

Selected by Jan Gordon covering "Mobile Marketing and Beyond"

 

Read full article here: [http://bit.ly/MKafzL]


Via janlgordon
more...
No comment yet.
Rescooped by Lan Tran from WebsiteDesign
Scoop.it!

Your Guide to Recovering from Google Penguin

Your Guide to Recovering from Google Penguin | Marketing on the Web | Scoop.it

Before doing anything, you need to diagnose the reason for your site’s ranking and traffic drop. The easiest way to discover if your rankings fell as a result of Google Penguin is to analyze your website’s traffic data. If your rankings (and traffic) took a noticeable dive on or around April 24, 2012, there’s a good chance it’s got something to do with Google Penguin. To get started, be sure to isolate your traffic data solely for Google organic search traffic, since this is the traffic source that Penguin would have impacted.


Via Brian Yanish - MarketingHits.com
more...
Mike Ellsworth's comment, September 1, 2012 4:24 PM
Michele, merci bien for another reScoop!
Mike Ellsworth's comment, September 2, 2012 1:52 PM
Anne, as always, thanks for the reScoop!
Rescooped by Lan Tran from MobileWeb
Scoop.it!

Google Play getting gift card support and wishlist

Google Play getting gift card support and wishlist | Marketing on the Web | Scoop.it

Google has started rolling out a new version of the Google Play Store app which seemingly doesn’t change a thing. However, under the hood there are a number of changes as reported by AndroidPolice. By unpacking the APK, they managed to spot new features Android smartphone and tablet users will be able to access in the near future.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Lan Tran
Scoop.it!

The Definitive Guide to Local SEO | Search Engine Journal

The Definitive Guide to Local SEO | Search Engine Journal | Marketing on the Web | Scoop.it
Three, make use of Schema local markup to better help search engines identify and show your location. Four, include a KML file on your site (Keyhole Markup Language). While some of this may seem redundant, it never hurts ...
more...
No comment yet.