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Video ads: What works and doesn’t work with younger users

Video ads: What works and doesn’t work with younger users | Marketing News | Scoop.it
Age changes how we access video content and view video marketing. Younger consumers are more digital, more mobile and, surprisingly, more skeptical towards branded content.
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Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers

Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers | Marketing News | Scoop.it
A popular chocolate brand associates its candies with love, using content marketing and a unique mobile execution.
Ioannis Assiouras's insight:

Brands are increasingly using branded mobile applications to communicate and engage with their customers or fans. Here you have an example of a brilliant brand mobile application and branded entertainment developed from OgilvyOne Worldwide for Lacta chocolate brand in Greece.

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Made in China: Consumers are choosing local brands

Made in China: Consumers are choosing local brands | Marketing News | Scoop.it
Chinese consumers once felt uncertain about domestic products, but this is no longer true. Local Chinese brands are challenging and beating the global competition in 2016.
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