Marketing multiculturel
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Scooped by Mibel Kerlande
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"Multicultural Marketing" cartoon | Tom Fishburne: Marketoonist

"Multicultural Marketing" cartoon | Tom Fishburne: Marketoonist | Marketing multiculturel | Scoop.it
Walmart projects that 100% of its sales growth will come from multicultural customers. They are doubling their multicultural advertising spend. Marketers can't ignore the demographic trends.
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Immigration : le Québec attire les Latino-Américains et les Africains | Radio-Canada.ca

Immigration : le Québec attire les Latino-Américains et les Africains | Radio-Canada.ca | Marketing multiculturel | Scoop.it
Le Québec continue d'attirer son lot d'immigrants, selon l'Enquête nationale auprès des ménages (ERM) de 2011, publiée mercredi par Statistique Canada. La province accueille près d'un nouvel arrivant sur cinq (19,2 %) au pays.
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"Multicultural Marketing" cartoon | Tom Fishburne: Marketoonist

"Multicultural Marketing" cartoon | Tom Fishburne: Marketoonist | Marketing multiculturel | Scoop.it
Walmart projects that 100% of its sales growth will come from multicultural customers. They are doubling their multicultural advertising spend. Marketers can't ignore the demographic trends.
Mibel Kerlande's insight:

This sum it up: “The first level of ‘getting it’ is not doing anything. The second level is recognizing its importance, but keeping efforts pretty siloed, like spending some money during Black History Month and Hispanic Heritage Month and considering the multicultural box to be ticked off. The next step is where we are — making multicultural part of everything we do.”

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