Marketing Móvil
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Marketing Móvil
El Móvil como la puerta actual y futura del Marketing personalizado y la experiencia. QR, Realidad Aumentada, Geolocalización, Publicidad de tu interés, etc. Actual y Tendencias.
Curated by Pedro Viguera
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La revolución digital de las compras

La revolución digital de las compras | Marketing Móvil | Scoop.it
Surgen nuevas tendencias a la hora de ir de compras gracias a tecnologías emergentes que enriquecen nuestras experiencias de compra online o instore.
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Mobile Trends 2013: Engagement and Activation

Mobile Trends 2013: Engagement and Activation | Marketing Móvil | Scoop.it
As we zoom towards 2013, we thought we?d ask mobile experts the world over what surprised them about the past year, what they expected in the coming ye
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vInMobi: Apple Leads North America in Mobile Ad Impressions

vInMobi: Apple Leads North America in Mobile Ad Impressions | Marketing Móvil | Scoop.it
InMobi is releasing news today that comes as a welcome development for Apple, the Cupertino, California-based tech giant that has been taking a backseat to Android growth headlines in recent weeks.
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IAB Finds That Mobile Videos Are Hottest at Home

IAB Finds That Mobile Videos Are Hottest at Home | Marketing Móvil | Scoop.it
On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.” Based on the research conducted and presented by the IAB, 63 percent of digital video screening on mobile...
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Google Aims to Reduce Accidental Clicks in Mobile Ads

Google Aims to Reduce Accidental Clicks in Mobile Ads | Marketing Móvil | Scoop.it
Google has a new enemy: the fat finger. As a result, the Internet search giant and Android powerhouse is looking to dramatically reduce the rate of accidental mobile ad clicks, a phenomenon that Google says is bad the user, the publisher, and the...
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London buses now accept NFC contactless payments, if you have the magic logo

London buses now accept NFC contactless payments, if you have the magic logo | Marketing Móvil | Scoop.it
Transport for London has emailed customers to announce the activation of NFC contactless payments on the city\'s fleet of 8,500 buses, despite any hiccups
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Middle East Seeing Unprecedented Mobile Ad Growth

Middle East Seeing Unprecedented Mobile Ad Growth | Marketing Móvil | Scoop.it
The Middle East is quickly becoming one of the fastest expanding markets in the world for mobile advertising.
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El 25% de las reservas online de restaurantes se realizan a través de 'smartphones' - Expansion.com

empresas,tmt.Expansión.com...
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Acompañamos a GlobalLogic en su Enterprise Mobility Forum 2012 | Noticias de hoy

Acompañamos a GlobalLogic en su Enterprise Mobility Forum 2012 | Noticias de hoy | Marketing Móvil | Scoop.it
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RedUSERS | Llega MobileTrack, un evento sobre Tendencias en desarrollo y marketing móvil

RedUSERS | Llega MobileTrack, un evento sobre Tendencias en desarrollo y marketing móvil | Marketing Móvil | Scoop.it
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El mercado de publicidad móvil en el Reino Unido superará los 500 millones de libras en 2012

La popularización de smartphones y tabletas ha llevado al mercado publicitario móvil británico, en la primera mitad de este año, a...
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A fondo: Apps móviles, la llave de la experiencia para conectar ...

A fondo: Apps móviles, la llave de la experiencia para conectar ... | Marketing Móvil | Scoop.it
Como el marketing móvil ha sido el descubrimiento del año por su eficacia, no es de extrañar que los anunciantes opten por las aplicaciones como una vía segura para dar protagonismo y beneficios a su marca".
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Pablo Peñalba, Vodafone Mobile Solutions, Desayuno Mobile for Brands

Ponencia: Mobile Marketing Presente y Futuro...
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ABI Gives Samsung Edge Over Apple On Mobile Innovation

ABI Gives Samsung Edge Over Apple On Mobile Innovation | Marketing Móvil | Scoop.it
If the latest published report from ABI is any indication, Apple is off to a rough start to 2014 in terms of regaining industry faith in the company’s ability to innovate.
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2017: The Year That Mobile Begins Mattering Most in Marketing

2017: The Year That Mobile Begins Mattering Most in Marketing | Marketing Móvil | Scoop.it
Five years ago, mobile marketing was all but a tiny blip on the typical market’s radar. But five years from now, it will be the biggest.
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VeriFone Concedes to Square, PayPal in Mobile Payments Battle

VeriFone Concedes to Square, PayPal in Mobile Payments Battle | Marketing Móvil | Scoop.it
VeriFone Systems has effectively withdrawn from the race for supremacy in the mobile payments processing war.
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"Estrategia móvil, el famoso 1%", Mesa redonda en el III Congreso Nacional de Marketing Móvil

Organiza la MMA Spain. Participan: Michel Botella (Vivaki), Rafael Torres (Havas Media), Raúl de la Cruz (Microsoft), José Antonio Lombardía (Banesto), José Antonio Martínez Aguilar (Google), Pablo Peñalba (Vodafone), David Suárez (Toyota), modera...
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eBay Touts ‘Biggest Mobile Shopping Day’

eBay Touts ‘Biggest Mobile Shopping Day’ | Marketing Móvil | Scoop.it
New information is surfacing about eBay’s mobile shopping successes this holiday shopping season. As it turns out, 2012 has already delivered eBay’s biggest mobile shopping day in company history.
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Mobile will take 50% of budget in 2017, but held back by skills gap: study

Mobile will take 50% of budget in 2017, but held back by skills gap: study | Marketing Móvil | Scoop.it
Marketers will spend 50% of their budgets on mobile by 2017, but for the moment are hampered by their lack of understanding of the medium and difficulties in quantifying return on investment, according to Experian Marketing Services.
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Android domina el 82% del mercado de 'smartphone' en España

Android domina el 82% del mercado de 'smartphone' en España | Marketing Móvil | Scoop.it
Android arrasa en España. Según la empresa de análisis Kantar, el 81,7% de los teléfonos inteligentes vendidos entre agosto y noviembre...
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Four Mobile Marketing Stats That Will Blow Your Mind | CMO.com

One of the stunning things about mobile marketing is the degree to which people respond to it. Simply put, mobile marketing produces higher response rates and quicker response times than any marketing channel we’ve ever seen.
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Mobile Marketing, Háblale al oído a tu cliente.

Mobile Marketing, Háblale al oído a tu cliente. | Marketing Móvil | Scoop.it
El Mobile Marketing se ha vuelto muy popular en la actualidad debido a la gran penetración que han tenido los teléfonos inteligentes.
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Rumor: Isis Mobile Wallet Coming October 22nd?

Rumor: Isis Mobile Wallet Coming October 22nd? | Marketing Móvil | Scoop.it
Thursday brought with it a slate of new rumors regarding the trial launch of Google Wallet competitor Isis.
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El mcommerce crece un 152 por ciento en Europa en 2012

El mcommerce crece un 152 por ciento en Europa en 2012 | Marketing Móvil | Scoop.it
Android es la plataforma más importante en España ya que un 60% de las compras móviles se realizan desde estos dispositivos...

Via Jesús Hernández
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Juniper Says Rate of Mobile Shopping to Spike 50% in 24 Months

Juniper Says Rate of Mobile Shopping to Spike 50% in 24 Months | Marketing Móvil | Scoop.it
On Tuesday, Juniper issued a new report indicating that the number of consumers purchasing physical goods in the next two years will climb dramatically.
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