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Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription)

Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription) | Communication Mix | (subscription) Moms More Likely to Use Social Media and Mobile, and to Shop Online (subscription) Moms are 20% more likely than the general population to use social media, and 91% now use social media...
James Stodart's insight:

Quite an interesting article on the current trends of online shopping. although this article is mainly statistic orientated, I think it can be used as a great example of the need for marketers to have a clear direction as to what target market they are aiming their brand at. With the majority of online shopping now being done by mothers, this can have further reaching effects on promoting brands as when they are shopping online they will also be browsing a lot of sites/ads and can then help to promote products through word of mouth.

Ly Bibi Shen's comment, September 24, 2013 11:01 AM
i think this article is very interesting, sometimes marketer can send their product message to customers using they right way will increase the revenue easily.
Cyndee Mudliar's curator insight, March 29, 2014 8:45 PM

This is a very insightful article that proves that moms today are more likely to use social media and shop online than the general American population. This is vital information for marketers today as they can better direct their products to moms as they are more likely to pay attention to social media advertising and purchase online due to the exposure. 


This article expresses that "moms have a greater reach across all major social media platforms, including Facebook, YouTube, Instagram, Twitter, and Google+". The statistics for smartphone ownership amongst moms has also gone up by 25% whilst the ownership of tablets has gone up by 79%. These are huge increases that are worth taking into consideration as it pushes for more and more easier to use, mom friendly apps. If  the app for a online store is easy to navigate, it encourages shoppers to shop on the go rather than having to put it off till later once they are sitting in front of a computer screen. Moms are also saying that they are emailing less and communicating more through social media platforms such as Facebook and Twitter. This is another reason why each website should provide options for their shoppers to share things online via social media platforms.


Although these statistics are based on American moms, I found this article to be quite insightful as it gave me knowledge about a very important market segment. 

Abbey 's curator insight, May 6, 2014 10:37 PM

This article is really interesting. It explains that mothers are much more likely to use social media and their mobiles to shop online. “Moms were responsible for 32% of total online spending in the last quarter, despite making up only 18% of the total Internet audience.” Considering mums spend a lot of time at home or occupied with their children, the statistics in this article make a lot of sense. Shopping online via your mobile is a lot quicker and easier to do than getting out your lap top or using your home computer and even more convenient then leaving the house and physically visiting the shops. It is also a lot more convenient particularly for mums or people on the go 24/7 as the can do it from anywhere, whenever they have a spare moment or two. This article shows how effective mobile shopping apps or online shopping via social media would be for companies specifically targeting mothers.

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Social Media: the next generation of upstart apps gunning for Facebook

Social Media: the next generation of upstart apps gunning for Facebook | Communication Mix |
Jemima Kiss: The world's biggest social networks seem ever more dominant, but smaller rivals are appealing to those who worry about online privacy ("Accepted wisdom among consumer internet companies is that most people only use 7 apps.."
James Stodart's insight:

This article is a great example of how social media platforms can be leveraged to allow marketers to reach a very wide demograhpic. The way that Facebook has utilised the android apps to funnel everything through its own app illustrates an effective use of the marketing mix. However the article does point out that these platforms are also quite vunerable because they rely on popularity and as stated in the article people can be very fickle when it comes to the internet.



Sugeeth Hansaka Dharmawardana's comment, May 9, 2013 6:02 PM
I agree with James on how this article giving a great example of how social media can be used to allow markets to reach out to a wider demographic. the article states that there are 7 apps businesses use and facebook is one used by 38% of them. this shows that facebook app on android is a very effective tool for markets to use. I agree with the point on how that using this time of marketing method is very vunerable as facebook is trendy at the moment but it could easliy be over taken in future by another source of social media.
Zeena Naddaf's comment, May 9, 2013 6:58 PM
this article is very good, facebook does play a major role for companies as mostly everyone in the world has facebook. by being able to have a company advertising on facebook it does increase sales. the advertising revenue will now be focused on most used apps like facebook because its believed to be very convenient. this article states that "there is an increasing consumer awareness about the value of their data and online identity". many businesses do use facebook to tell peoolpe more about their company, but there are sometimes bad sides to facebook
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Utilise Twitter to tap into mobile audiences - Castleford Media

Utilise Twitter to tap into mobile audiences - Castleford Media | Communication Mix |
With the growth of mobile internet usage, platforms such as Twitter may become essential to your social media strategy. ... Make use of Twitter to reach the mobile internet masses. Mobile is playing a "massive role" in driving ...
James Stodart's insight:

This article talks about the importance of companies utilising twitter to their advantage as it is all about what is happening right now in terms of trends and what is/ isnt popular, This is important for marketers trying to promote their products an services as they can fully integrate twitter into their marketing concept and insures that they can have consumers following them and helping to promote the brand they are trying to sell.

Sugeeth Hansaka Dharmawardana's comment, May 9, 2013 4:56 PM
this article is similar to one that i have read as Twitter is used by most companies as an excellent tool for marketing by using the twitters popular trends. the marketing companies having a twitter and getting the consumers to follow them on twitter will result in their products and latest news being able to viewed by consumers instantly.
Zeena Naddaf's comment, May 9, 2013 6:51 PM
i agree with James and Sugeeth, this article is important as it states that twitter has played a big part of forms of marketing and we can clearly from is article how it has helped out companies.