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How to Slowly Lose Trust, Influence, and Ultimately Your Audience

How to Slowly Lose Trust, Influence, and Ultimately Your Audience | MARKETING, MEDIA and MORE | Scoop.it
BlueGlass Editor Michelle Lowery outlines four surefire ways to lose the attention of your audience - potentially permanently - and how to keep this from happening with proven solutions for effective content creation.

 

When you see someone doing something detrimental to themselves or their business, it’s irresponsible to not speak up and tell them to stop. Maybe they mistakenly think they’re using an effective tactic. Or maybe they just don’t realize they’re doing more harm than good.


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MARKETING, MEDIA and MORE
Tips, News and Articles of Interest on All Facets of Marketing, Advertising, Media, Advertising, PR, etc.
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The Framework Of Growth Hacking: Deviating From The Marketing Playbook

The Framework Of Growth Hacking: Deviating From The Marketing Playbook | MARKETING, MEDIA and MORE | Scoop.it

"Growth hacking has turned into one of those misused buzzwords, and the main concept has become misunderstood. I often see it used to describe marketing initiatives, but there’s a big difference between marketing and growth hacking."


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10 Tips to Align Your Email Marketing and Social Media | Marketing Technology

10 Tips to Align Your Email Marketing and Social Media | Marketing Technology | MARKETING, MEDIA and MORE | Scoop.it
10 Tips to Align Your Email Marketing and Social Media by Douglas Karr on Marketing Technology

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Hero, Hub, Hygiene - Infographic

Hero, Hub, Hygiene - Infographic | MARKETING, MEDIA and MORE | Scoop.it
Hero, Hub, Hygiene - Youtube content strategy. Youtube video strategy. Infographic.
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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | MARKETING, MEDIA and MORE | Scoop.it
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
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Direct Mail: A Powerful B2C Marketing Channel

Direct Mail: A Powerful B2C Marketing Channel | MARKETING, MEDIA and MORE | Scoop.it
Direct mail is the best media channel for customer acquisition and retention. This infographic shows how powerful it is for improving your B2C marketing ROI.
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4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts

4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts | MARKETING, MEDIA and MORE | Scoop.it
When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear
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Outdoor Advertising Is The New Black

Outdoor Advertising Is The New Black | MARKETING, MEDIA and MORE | Scoop.it
Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups -- and to hordes of..
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B2B Beat: 7 Tips for Getting Started with Publishing on LInkedIn

B2B Beat: 7 Tips for Getting Started with Publishing on LInkedIn | MARKETING, MEDIA and MORE | Scoop.it
How B2B marketers can get started with Publishing on LinkedIn -- 7 easy tips!
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Students pitch marketing ideas to Coca-Cola executives - Virginia Tech Collegiate Times

Students pitch marketing ideas to Coca-Cola executives - Virginia Tech Collegiate Times | MARKETING, MEDIA and MORE | Scoop.it
Stakes were high this past week as students pitched their best innovative marketing ideas before a panel of judges in the VT marketing department’s first-ever Barracuda Bowl.
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5 Ways Startups Find the Ideal Social-Media Influencer

5 Ways Startups Find the Ideal Social-Media Influencer | MARKETING, MEDIA and MORE | Scoop.it
The direct route to brand success is winning the support an influencer your target market respects.
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3 Ways to Integrate Video Into Your Marketing Strategy - Entrepreneur

3 Ways to Integrate Video Into Your Marketing Strategy - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
Video marketing that really resonates
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In With the Old: Mobile Marketing for Seniors - Entrepreneur

In With the Old: Mobile Marketing for Seniors - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
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16 Call-to-Action Formulas That Make People Want to Click

16 Call-to-Action Formulas That Make People Want to Click | MARKETING, MEDIA and MORE | Scoop.it
Need some call-to-action inspiration? Try these 16 formulas for clickable CTAs.
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How To Add Google Calendar in WordPress: Easy Step by Step Guide

How To Add Google Calendar in WordPress: Easy Step by Step Guide | MARKETING, MEDIA and MORE | Scoop.it
Are you finding a problem to setup a Google Calendar in WordPress? Check out this easy step by step guide for “How to add Google calendar in WordPress?”

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SEO Blog Writing Tips

SEO Blog Writing Tips | MARKETING, MEDIA and MORE | Scoop.it
Writing a great blog just isn't good enough. Here's how to write SEO blogs that are readable and searchable.
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How to Improve Your Revenue Using Video Ads

How to Improve Your Revenue Using Video Ads | MARKETING, MEDIA and MORE | Scoop.it
As a marketer, you always want to be ahead of the curve. The most effective tactics are always the one
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8 Ways to Get More Traffic from LinkedIn - SumoMe

8 Ways to Get More Traffic from LinkedIn - SumoMe | MARKETING, MEDIA and MORE | Scoop.it
How to optimize the world’s best B2B networking platform for more traffic and customers.
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Snapchat is building an ad technology platform - Digiday

Snapchat is building an ad technology platform - Digiday | MARKETING, MEDIA and MORE | Scoop.it
Snapchat is working on a crucial part of any growing ad business: an API that would let third-party technology partners start buying ads, sources said.
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The Essential Guide to Social Media Advertising

The Essential Guide to Social Media Advertising | MARKETING, MEDIA and MORE | Scoop.it
Level the playing field and learn strategies to put money behind your social media to reach a larger audience.
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Social Selling in B2B Sales

Social Selling in B2B Sales | MARKETING, MEDIA and MORE | Scoop.it
Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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Why Video Marketing is About the Audience Not the Marketers - ReelSEO

Why Video Marketing is About the Audience Not the Marketers - ReelSEO | MARKETING, MEDIA and MORE | Scoop.it
A new report argues that marketing agencies, and brands are so out of touch with the new social and digital rules that they risk ending up as outcasts.
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11 Skills Your Next Marketing Hire Must Have - Business 2 Community

11 Skills Your Next Marketing Hire Must Have - Business 2 Community | MARKETING, MEDIA and MORE | Scoop.it
1. The Ability and Desire to Learn Marketing, in particular digital marketing, is constantly evolving, so it’s critical that my marketing staff have the ability and desire to learn. In order to…
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Marketing people are generally bullish on Jack Dorsey as CEO of Twitter - VentureBeat

Marketing people are generally bullish on Jack Dorsey as CEO of Twitter - VentureBeat | MARKETING, MEDIA and MORE | Scoop.it
The appointment of Jack Dorsey as CEO of Twitter makes a difference to marketing people, as many believe he represents their best hope for a more brand-friendly platform.
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11 Must-See Digital Marketing Stats From the Past Week - Adweek

11 Must-See Digital Marketing Stats From the Past Week - Adweek | MARKETING, MEDIA and MORE | Scoop.it
Autumn is a great season for digital marketing data, as statisticians hope to make sense of an increasingly fragmented media marketplace for brands that are looking to grab as many holidays sales in the coming weeks as possible.
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Junk food advertising faces ruling on marketing to children - The Guardian

Junk food advertising faces ruling on marketing to children - The Guardian | MARKETING, MEDIA and MORE | Scoop.it
Committee of Advertising Practice to evaluate if ban on advertising junk food online, in press, on billboards and poster sites should be introduced
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