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Rescooped by Brittney Borowicz from Public Relations & Social Marketing Insight!

Integrating Social Media with other Media is the Key! | Marketing Director Blog

Integrating Social Media with other Media is the Key! | Marketing Director Blog | Marketing Matters |

How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”. Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...

Via Jeff Domansky
Danielle Petersen's comment, September 26, 2013 7:48 AM
@Lily Tran I agree with Lily. The points in the article were to the point and explained in detail so that you got a full understanding of what it was they were discussing. I totally agree with the statement “Social Media isn’t the answer, it’s part of the system” While yes, Social media is now a massive part of everyday life, it is not going to be right for every business or every customer, for this, it is good to make sure you have ways you are contactable through social media (i.e facebook twitter and the like) but ensure you have other ways to be contacted and other platforms you advertise on.
DavidShin's comment, September 26, 2013 9:26 AM
@lily Tran, I agree with your comment that Social Media is almost the Key marketing method these days.. especially for most small businesses! as it attracts their target market and the usage of social media apps,websites,mobiles etc are constantly increasing and the gap between mobile users and non mobile users are shrinking by the second.
Brochures are very good, I personally think that the motivation level must be quite high to read a brochure and then go on to potentially seeking for more information through social media pages because people will not risk to waste time to show interest on brochures that are irrelevant to them... especially with current times where people are living faster than ever.
Jooyoung Kim's curator insight, May 12, 2014 9:45 AM

According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to  continue to focus on sales, creating new accounts and retaining current accounts. 

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Journalism vs Public Relations « Just Wondering – Alternative News ...

Journalism vs Public Relations « Just Wondering – Alternative News ... | Marketing Matters |
Journalism vs Public Relations. Sunday, July 21st, 2013. Filed under: Alternative Knowledge Big Brother Censorship Orwellian World. journalism2d_large. Tags: Alternative Knowledge Big Brother censorship globalist agenda Orwellian world.
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Rescooped by Brittney Borowicz from Search Engine Marketing Trends!

How Shareable Is Your Content?

How Shareable Is Your Content? | Marketing Matters |

Content that spreads is content that works. When your readers pass along your blog posts and images, they’re essentially marketing your brand. This not only amplifies your influence, but also does so in a way that’s efficient and makes the most of your time.

So to get the biggest return from your social media presence, you have to ask yourself: “How shareable is my content?”

Read more:



Via Igniva Solutions
MartinSocially's curator insight, July 29, 2013 3:48 PM

Some excellent examples illustrate how to judge wheter your content is what people are looking for

Lena A. Jaoude's curator insight, August 5, 2013 6:28 AM

Your check list when writing to the web