Marketing, Marketing Communication, eMarketing
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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Marketing, Marketing Communication, eMarketing | Scoop.it

Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.

There are many different trends (plus a few fads) that are likely to make their presence known in 2015. We’ve developed a list of seven B2B marketing trends to watch in the year ahead and trends that we think will have the biggest impact on B2B marketing plans.


Via Kamal Bennani
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David Ednie's curator insight, December 7, 2014 3:44 AM

Re-think your growth by re-thinking Marketing. Re-think Marketing by thinking Digital Marketing

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76 mobile predictions for 2017: 76 marketing influencers reveal their winning strategies | TUNE

76 mobile predictions for 2017: 76 marketing influencers reveal their winning strategies | TUNE | Marketing, Marketing Communication, eMarketing | Scoop.it
Where is mobile going in 2017? Where will you search for new opportunities? These 76 mobile marketing influencers will tell you.
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2017 Marketing Predictions

2017 Marketing Predictions | Marketing, Marketing Communication, eMarketing | Scoop.it
Flip through this slide deck to access a complete summary of our marketing predictions for 2017.
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The New Rules Of Brand Awareness

The New Rules Of Brand Awareness | Marketing, Marketing Communication, eMarketing | Scoop.it
While we are busy employing tactics to get more people to notice us, we are overlooking the greatest opportunity we have to drive the sustainable growth and success of our businesses.
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The Complete Guide to Email Automation for Beginners

The Complete Guide to Email Automation for Beginners | Marketing, Marketing Communication, eMarketing | Scoop.it
Email automation is an essential part of a profitable email list for an online business. This guide steps you through everything you need to get started.
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30 Asian leaders shaping the future of commerce

30 Asian leaders shaping the future of commerce | Marketing, Marketing Communication, eMarketing | Scoop.it
seamless-asia-future-of-commerce-payments-ecommerce-retail-fintech
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5 Observations about Mobile Payments in Asia

5 Observations about Mobile Payments in Asia | Marketing, Marketing Communication, eMarketing | Scoop.it
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Success Is... | The Story of Telling

Success Is... | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
It pays to be clear about exactly what your (and your team's) definition of success is, and to know what you're prepared to do to achieve your goals.
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5 Brand Storytelling Examples To Energize Your Content

5 Brand Storytelling Examples To Energize Your Content | Marketing, Marketing Communication, eMarketing | Scoop.it
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special.
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Best Presentations: Our Favorite SlideShares of 2016

Best Presentations: Our Favorite SlideShares of 2016 | Marketing, Marketing Communication, eMarketing | Scoop.it
Our handpicked list of the Best SlideShares of 2016, categorized by Best Design, Best Narrative, Most Humorous, Best Predictions Trends, among others.
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Millennials Need Your Help: Financial Edition - Insights

Millennials Need Your Help: Financial Edition - Insights | Marketing, Marketing Communication, eMarketing | Scoop.it
The word millennial is thrown around a lot in marketing. They are the future, who we should be marketing to, and they are going to define trends. Well, we
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How to Find Freelance Writers To Fuel Your Content Marketing

How to Find Freelance Writers To Fuel Your Content Marketing | Marketing, Marketing Communication, eMarketing | Scoop.it
Hiring external writers might be a decision you need to make to help reach your marketing goals. Here are some tips on how to find freelance writers.
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The Top 4 Best Viral Video Marketing Campaigns of 2016

The Top 4 Best Viral Video Marketing Campaigns of 2016 | Marketing, Marketing Communication, eMarketing | Scoop.it
Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016.
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B2B Marketing Stats 2016: effectiveness of events and LinkedIn

B2B Marketing Stats 2016: effectiveness of events and LinkedIn | Marketing, Marketing Communication, eMarketing | Scoop.it
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The Modern Guide to Social Media for Retail | Sprout Social

The Modern Guide to Social Media for Retail | Sprout Social | Marketing, Marketing Communication, eMarketing | Scoop.it
In this guide, we look at six ways to improve your social media for retail strategy by engaging with your current and potential customers online.
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3 Sales and Marketing Strategy Ideas for 2017

3 Sales and Marketing Strategy Ideas for 2017 | Marketing, Marketing Communication, eMarketing | Scoop.it
As we approach the new year, the only thing we can be certain of is uncertainty itself. In 2017 we’ll have a new president and with him comes a host of economic predictions — from unfettered pros…
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What Content Marketing Is Missing Without Social Data | Simply Measured

What Content Marketing Is Missing Without Social Data | Simply Measured | Marketing, Marketing Communication, eMarketing | Scoop.it
Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don't want to be rude here, but even
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Why People Buy And Why You Need To Know | The Story of Telling

Why People Buy And Why You Need To Know | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
There are only three reasons people buy anything and every product or service falls somewhere on this buying hierarchy.
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3 predictions for the future of retail – from the CEO of Walmart

3 predictions for the future of retail – from the CEO of Walmart | Marketing, Marketing Communication, eMarketing | Scoop.it
This is what your shopping experience will look like in the future.
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15 Cool Information Graphics and Data Viz from 2016

15 Cool Information Graphics and Data Viz from 2016 | Marketing, Marketing Communication, eMarketing | Scoop.it
A list of the most creative and enlightening interactive information graphics and data visualizations from 2016.
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Here's What Will Command CMOs' Attention In 2017

Here's What Will Command CMOs' Attention In 2017 | Marketing, Marketing Communication, eMarketing | Scoop.it
CMOs at major companies answered the following question: What will be the biggest breakthrough in marketing in 2017?
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10 Digital Marketing Assets You Need To Invest In Today

10 Digital Marketing Assets You Need To Invest In Today | Marketing, Marketing Communication, eMarketing | Scoop.it
The activities required for business success are evolving. The mobile social web demands it. Here are 10 digital marketing assets you should not ignore
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How Video Content Complements Multi-Channel Storytelling

How Video Content Complements Multi-Channel Storytelling | Marketing, Marketing Communication, eMarketing | Scoop.it
How content marketers use both long and short form video content to create a powerful brand presence with multi-channel storytelling.
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Five Content Marketing Trends to Watch in 2017

Five Content Marketing Trends to Watch in 2017 | Marketing, Marketing Communication, eMarketing | Scoop.it
Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
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