Marketing Magic
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Marketing Magic
New insights and ideas about brands and marketing
Curated by Peter Fisk
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Are Millennials Just Gen X With Hipper Clothes? - Forbes

Are Millennials Just Gen X With Hipper Clothes? - Forbes | Marketing Magic | Scoop.it
Are Millennials Just Gen X With Hipper Clothes?
Forbes
We're better off keeping a few well verified social trends in mind, then using good management skills to fill in the rest. Here's what I advise: 1.

Via Ana Cristina De Lion
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5 Visions For The Consumer Products Of 2030

5 Visions For The Consumer Products Of 2030 | Marketing Magic | Scoop.it
Bathroom fixtures that monitor your health while you do your business? Check. Kids' sneakers that harvest their energy? Sure. Here are the futuristic gadgets you'll be buying in 15 years.

Via Ana Cristina De Lion
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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Marketing Magic | Scoop.it

Excerpt from the article by Moz Blog:
"Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.

Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.

Here are the main sections of the article:

Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.


Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.

No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."

Each section is analyzed with detailed starting points, shining examples and external links. Read full article:
http://moz.com/blog/75-content-starters-for-any-industry


Via Giuseppe Mauriello
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Sreela Banerjee's curator insight, February 13, 2014 12:53 PM

This is great for anyone starting out - and in the life skills arena, this has to be a contributor, because in today's world of work, content marketing is a major skill.... leading to website traffic and sales.  Should we be setting this as an example to work at, to our young apprentices ? 

Maribel Young's curator insight, February 13, 2014 3:52 PM

Wow... a pretty complete list of ideas to help you get over any writers block!  Thanks for sharing.

malek's curator insight, February 16, 2014 8:54 AM

Rich source of info. Keep handy

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Consumers Still Trust Traditional Media Ads More Than Online Ads [CHART]

Consumers Still Trust Traditional Media Ads More Than Online Ads [CHART] | Marketing Magic | Scoop.it
Newspaper ads are still the most trusted form of paid media in North America, according to a recent Nielsen survey. (Good morning!
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The Complete Guide to Mastering Pinterest for Marketing | HubSpot

The Complete Guide to Mastering Pinterest for Marketing | HubSpot | Marketing Magic | Scoop.it

Pinterest is only growing in popularity as the hottest new social network, marketers are chiming in with, "Can I use it for marketing?" "...and, how?"

 

At the beginning the article provides guide about:

- What is Pinterest, and How Does it Work?

- Pinterest Etiquette;

- How to Create a Pinterest Account;

- Build Your Following on Pinterest;

 

I focused my attention here: 13 Creative Ways to Use Pinterest for Marketing

 

To get your creative juices flowing, we've brainstormed a list of creative ideas for using Pinterest as part of your social media marketing mix. This is just the checklist:

1. Feature Your Visual Content...

2. Create a User-Generated Pinboard...

3. Host a Contest...

4. Add the Pin-It Button to Your Website...

5. Gather Insight Into Your Buyer Personas...

6. Re-Pin What Your Followers Are Interested In...

7. Become an Curation Expert...

8. Create a Video Gallery...

9. Feature Offline Events...

10. Use Hashtags...

11. Showcase Your Business' Personality...

12. Drive Pinterest Users Back to Your Website (and Track Results!)...

13. Follow Social Media Best Practices...

 

[read full article http://j.mp/xU78T2

 

Curated by Giuseppe Mauriello


Via Giuseppe Mauriello
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Top brands on Facebook, Twitter and Google

Top brands on Facebook, Twitter and Google | Marketing Magic | Scoop.it

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Facebook to Introduce New Open Graph Apps, Gestures Wednesday [REPORT]

Facebook to Introduce New Open Graph Apps, Gestures Wednesday [REPORT] | Marketing Magic | Scoop.it
Facebook will introduce new apps based on its updated Open Graph and Gestures platforms on Wednesday, per a report.
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Sports sponsorship moves into the fast lane | In-Depth Analysis | Marketing Week

Sports sponsorship moves into the fast lane | In-Depth Analysis | Marketing Week | Marketing Magic | Scoop.it
Why brands need to adopt a new business model for sport sponsorship.
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Cadbury's takes Crème Eggs to the Olympics | Advertising news | Campaign

Cadbury's takes Crème Eggs to the Olympics | Advertising news | Campaign | Marketing Magic | Scoop.it
Cadbury's takes Crème Eggs to the Olympics.
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What's the Square Root of Sustainability? This Coke Bottle | Fast Company

What's the Square Root of Sustainability? This Coke Bottle | Fast Company | Marketing Magic | Scoop.it
coke bottles...
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Logic+Emotion: Why Social Media Will Evolve Into Social Business

Logic+Emotion: Why Social Media Will Evolve Into Social Business | Marketing Magic | Scoop.it

Originally posted on Harvard Business Review. For a clue to social media's future, we need not look much further than Washington. On the one hand, you have "Weinergate," former NY Senator Anthony Weiner's Twitter fiasco, ...


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Ad men use brain scanners to probe our emotional response

Ad men use brain scanners to probe our emotional response | Marketing Magic | Scoop.it
Neuromarketers are using MRI scanners and electrode caps to work out our hidden reactions to their adverts (RT @NewportAdDesign: Ad men use brain scanners to probe our emotional response http://t.co/M3GjIBwW...
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Jet Airways - Nokia Lumia airplane wrap.mp4

Nokia sure isn't pulling anything back on advertising the Lumia. How about a Lumia wrapped airplane?
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State of Marketing 2014

Our research asked over 2500 global marketers about their budgets, priorities, channels, metrics, and strategies for 2014. Here's what they said. How do you ...

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» Why Real Time Marketing Helps Challenger Brands Thrive

» Why Real Time Marketing Helps Challenger Brands Thrive | Marketing Magic | Scoop.it

Research has found that real time marketing has a significant impact in brand perception, consideration, purchase, and positive referrals to friends and family. This approach is also allowing some challenger brands to have a bigger impact than market leaders.

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Marketing Technology Landscape Supergraphic (2014): A Dizzying Look at How ... - Marketing Pilgrim

Marketing Technology Landscape Supergraphic (2014): A Dizzying Look at How ... - Marketing Pilgrim | Marketing Magic | Scoop.it
Marketing Pilgrim
Marketing Technology Landscape Supergraphic (2014): A Dizzying Look at How ...
Marketing Pilgrim
How many online marketing tools do you use in a week?
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26 Tips To Help You Create Powerful Blog Posts | Social Media Examiner

26 Tips To Help You Create Powerful Blog Posts | Social Media Examiner | Marketing Magic | Scoop.it

Excerpted from article:

 

Do you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

 

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

Here is just the checklist:

 

#1: Anatomically Correct...

#2: Blogging Platform...

#3: Categories...

#4: Description...

#5: Editorial Calendar...

#6: Fine-Tune and Revise...

#7: Guidelines for Writing for Search Engines...

#8: Headings...

#9: Images...

#10: Journalistic Approach...

#11: Killer SEO and Blog Design...

#12: Lists...

#13: Metrics for Blogging...

#14: Names, Titles and Bio...

#15: Original vs. Curated Content...

#16: Publish and Promote...

#17: Questions...

#18: Research...

#19: Stand Out...

#20: Title...

#21: User-Centered Content...

#22: Valuable Content...

#23: Word Count...

#24: (E)xcerpt...

#25: Your Story...

#26: Zone for Writing...

 

[read full interesting article http://j.mp/ypRxh2
Curated by Giuseppe Mauriello 


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The Content Marketing Explosion

The Content Marketing Explosion | Marketing Magic | Scoop.it

"Businesses using content marketing are doing extremely well. Research by the Content Marketing Institute suggests that in 2011, marketers distributed more business-to-business related content on Facebook, Linkedin, YouTube and Twitter than ever."


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When Shopping Is Media, Retailers Become Content And Community Obsessed | Fast Company

When Shopping Is Media, Retailers Become Content And Community Obsessed | Fast Company | Marketing Magic | Scoop.it

Shopping anywhere can make consumers lonely, because they keep going from online to offline searching for the same thing--relevancy.Offline offers a different reality than online and vice versa.


Via Mike Spencer, Ana Cristina De Lion
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Should You Let Social Media Conversations Direct Your Business?

Should You Let Social Media Conversations Direct Your Business? | Marketing Magic | Scoop.it
Here’s a question for you: Should you let conversations in social media direct your business?

 

If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical. What if we ask the question a couple of other ways:

 

Should you always let conversations in social media direct your business?

 

Should you let individual conversations in social media direct your business?


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Visa certifies Samsung, LG and RIM smartphones to utilise NFC payments

Visa certifies Samsung, LG and RIM smartphones to utilise NFC payments | Marketing Magic | Scoop.it
Financial giant Visa today announced it has approved smartphones from Samsung, LG and RIM to utilise its new Visa payWave technology, helping to step up adoption of NFC payments and ...
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Procter & Gamble to Extend Mother-Centric Campaign at Olympics

Procter & Gamble to Extend Mother-Centric Campaign at Olympics | Marketing Magic | Scoop.it
The campaign, which carries the theme "Thank you, Mom," will go global at the Olympics, involving about 30 big Procter brands.
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Infographic: The Social Media Strategist

Infographic: The Social Media Strategist | Marketing Magic | Scoop.it
It's hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry.
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Marketing as Ecosystem (Not a Funnel) [Infographic]

Marketing as Ecosystem (Not a Funnel) [Infographic] | Marketing Magic | Scoop.it
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle.
You can have killer content, for example, but if you haven’t optimized it from both a search and social perspective … well, switch to writing novels and call it a day.

Via Alex Butler, gillkelley
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The Rise of the New Groupthink

The Rise of the New Groupthink | Marketing Magic | Scoop.it
Collaboration is in. But it may not be conducive to creativity.
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