Marketing & communication idea box
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Marketing & communication idea box
Smart tips and useful thoughts about digital marketing, social media, brands online communication
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Four Ways Big Media Can Survive In The Tablet Era - Forbes

Four Ways Big Media Can Survive In The Tablet Era - Forbes | Marketing & communication idea box | Scoop.it

Guest post written by Mitch Lazar Mitch Lazar, a former journalist and co-founder of CNN.com, is CEO of Taptu. Mitch Lazar: Aggregation time. Tablets are the new PC. No question.
http://www.forbes.com/sites/ciocentral/2012/02/03/four-ways-big-media-can-survive-in-the-tablet-era/

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Storytelling: The New Old for Brands? | Storytelling by Química visual

Storytelling: The New Old for Brands? | Storytelling by Química visual | Marketing & communication idea box | Scoop.it

Via Scoop.it – Story and NarrativeThe real key to engage customers on a deeper, more emotional level lies in the ancient art of storytelling.
http://blog.porternovelli.com/2012/02/02/storytelling-the-new-old-for-brands/

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7 common social media mistakes (and how to fix them)

7 common social media mistakes (and how to fix them) | Marketing & communication idea box | Scoop.it

This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare.http://smartblogs.com/socialmedia/2012/02/02/7-common-social-media-mistakes-how-to-fix-them/?awid=8827970205526626974-2702

 

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How to use your Brand Strategy in your Brand Advertising

How to use your Brand Strategy in your Brand Advertising | Marketing & communication idea box | Scoop.it

To build your brand with your brand advertising, make sure you are clear on your brand strategy and ensure your ads actually embody your brand strategy.
http://distility.com/brand-promotion/how-to-use-brand-strategy-brand-advertising/

 

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