Marketing is Marketing
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Are you massively wrong about the size of your market?

Are you massively wrong about the size of your market? | Marketing is Marketing | Scoop.it

Be wrong in this area can have consequences "tragic". Indeed, the fact underestimate the potential market can have us abandon our project, even when he has a very interesting potential. This article will maybe get you on track to prevent this clumsiness. [note Gysler Martin]

 

I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot.

 

“I am so sorry for being late,” I said. “I was teaching a class.”

 

“No problem at all, where were you teaching?” she said.

 

“On the phone,” I said.

 

She looked puzzled. “You were teaching on the phone? How does that work?”

 

“I teach marketing to coaches who are in the Martha Beck coaching program. They dial in from all over the world, and I deliver sessions on how to grow your coaching business .”

 

“Hmm,” she said. I could tell that this was the first time she had ever heard about a “teleclass,” or

 

“phone coaching,” all standard practices in my industry for the last decade...

 

Read more: http://www.escapefromcubiclenation.com/2012/02/02/are-you-massively-wrong-about-the-size-of-your-market/


Via Martin Gysler
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The particular 7 Myths of Marketing a Service Business ...

A system of activities, strategies, techniques and even automation that reliably and in addition predictably create measurable results and in addition favorable ROI. I contact this particular the particular “marketing slot machine”.
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Management Tips: 10 Quick Tips for How to Delegate

Management Tips: 10 Quick Tips for How to Delegate | Marketing is Marketing | Scoop.it
Delegation is a key tool in the effective management of people, time and resources. Here are my 10 quick tips for how to delegate (with links to more resources should you need them!

 

How to delegate tip #1. Get Clear on Why Delegation is Important – to You

 

As you’re reading this article I’m guessing you want to delegate (or delegate more). Why is that?

 

Do you want to;

1. Get the time and space to do the most important parts of the job really well. You do the work only you can do?

2. Get your staff members take charge of some work which develops their ability and potential?

3. Make the most effective use of the resources available to you?

 

Getting clear on your goals for delegation (and any of the goals above are very good goals) you’ll be much more likely to get started on the delegation process

 

Read more: http://managing-employee-performance.com/management-tips-10-quick-tips-for-how-to-delegate/


Via Martin Gysler
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