Marketing is all about Context
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Samuel Williams from The MarTech Digest
Scoop.it!

2014 B2B Content Marketing Benchmarks, Budgets, and Trends - Profs | #TheMarketingAutomationAlert

2014 B2B Content Marketing Benchmarks, Budgets, and Trends - Profs | #TheMarketingAutomationAlert | Marketing is all about Context | Scoop.it

Introduction...

 

Business-to-business (B2B) marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via CYDigital
more...
CYDigital's curator insight, October 1, 2013 9:53 PM

We scooped the report earlier, but this Prof post prompted this notion that I wanted to clearly communicate: your priority absolutely must be on marketing automation and email marketing. Social is great, but not nearly as great as that direct communication.

Scooped by Samuel Williams
Scoop.it!

The Dynamic Duo: Marketing Automation and CRM Platforms ...

The Dynamic Duo: Marketing Automation and CRM Platforms ... | Marketing is all about Context | Scoop.it
Technology has presented sales reps with a whole host of new opportunities, but also created a new level of complexity in the sales cycle and everyday responsibilities of sales reps. To tackle these complex challenges, ...
more...
No comment yet.