Marketing Internet pour PME en Suisse
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Scooped by Benoit Gaillard
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Facebook Advertising - best practices and how to guide by WSI

Ouvrir de nouvelles sources de revenu avec la publicité Facebook. 4 étapes pour guider les patrons de PME dans ce nouvel eldorado: 1. COLLECT - définir un objectif mesurable, CONVERT vendre ou collecter un email prospect?, CONNECT créer le message et le visuel qui connecte émotionnellement, TARGET cibler vos publicités efficacement. 

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DIGITAL MARKETING

DIGITAL MARKETING | Marketing Internet pour PME en Suisse | Scoop.it
DIGITAL MARKETING - "The state of small business content marketing in 2014 #infografia #infographic #marketing".
Benoit Gaillard's insight:

66% of content published on social media is read on mobile device. Content marketing on mobile devices is a communication challenge on a 5x10cm screen.  A strong visual is paramount to grab readers attention with such limited real estate to communicate. Picture s have stopping power, connect emotionally. Think visual first #picturemarketing

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Hershey's: "We're Marketing In A Digital World" Not Doing "Digital Marketing"

Hershey's: "We're Marketing In A Digital World" Not Doing "Digital Marketing" | Marketing Internet pour PME en Suisse | Scoop.it
Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing?
Benoit Gaillard's insight:

Rester concentré sur les fondamentaux de la catégorie, de la marque et ce que l'on sait de notre cible. Ne pas se laisser influencer par les dernières nouveaux technologiques comme un objectif en soi.

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Rescooped by Benoit Gaillard from Facebook Advertising
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The DOs & DON'Ts of Facebook Ads

Getting started with Facebook Ads? Here's a complete guide to the dos and don'ts to create the perfect campaign.

Via Massimo Chieruzzi
Benoit Gaillard's insight:

Excellente introduction dont je me suis servi pour mon guide Facebook smart Advertising - 4 étapes: Collect, Concert, Connect, Target. http://bit.ly/facebook-advertising

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Massimo Chieruzzi's curator insight, October 19, 2014 9:52 PM

Slides from my speech on Facebook Ads DOs & DON'Ts at 500 Startups

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6 Reasons Why Twitter is A Great Tool for Social Lead Generation

6 Reasons Why Twitter is A Great Tool for Social Lead Generation | Marketing Internet pour PME en Suisse | Scoop.it
Twitter is a great tool for Social lead generation because it allows businesses to monitor conversations in real-time.
Benoit Gaillard's insight:
Promoted tweets et twitter cards sont un outil supplémentaire. Les promoted tweets seront prochainement disponible en europe actuellement limités à quelques pays. Une porte de plus à ouvrir quand nous explorons les sources de votre performance. #fairevenir. Les images sont de plus plus importantes même sur twitter avec le nouveau profil. #picturemarketing
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