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Advanced Analytics: Coming Soon to a Marketing Department Near You!

Advanced Analytics: Coming Soon to a Marketing Department Near You! | Marketing Insights | Scoop.it
Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think!
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The truth about big data: It's more than technology

The truth about big data: It's more than technology | Marketing Insights | Scoop.it
Big data is a maddeningly broad concept, in part because it represents a new, iterative approach to solving problems.
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5 Simple Steps to Boost Retention

5 Simple Steps to Boost Retention | Marketing Insights | Scoop.it
As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but the stability of a business is increasin…
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