Marketing in the Future
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Syndicating the Work of Leadership | MIX M-Prize

Syndicating the Work of Leadership | MIX M-Prize | Marketing in the Future | Scoop.it
We live in a world where never before has leadership been so necessary but where so often leaders seem to come up short.
Stephanie Parry's insight:

Gary Hamel looking at the consequences of our complex organizations for leadership and the problems created by leadership too concentrated at the top. This has implications for how we design organizational structures and the expectations we have of leaders.

 

 

 

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Alex Ferguson was as adept at evolving tactically as any manager in history

Alex Ferguson was as adept at evolving tactically as any manager in history | Marketing in the Future | Scoop.it
 Perhaps Sir Alex Ferguson's greatest gift, certainly the one that has maintained him at the top of the British game for 35 years, has been his ability to evolve. No side he has managed has ever been good enough to satisfy him; he has always been willing to cut and adapt
Stephanie Parry's insight:

This article focuses on Alex Ferguson's abilyt to evolve and adapt - qulaities of a great leader.

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Ken Robinson: How to escape education's death valley | Video on TED.com

Sir Ken Robinson outlines 3 principles crucial for the human mind to flourish -- and how current education culture works against them.
Stephanie Parry's insight:

The wonderful Ken Robinson is worth watching even if education isn't your particular interest. The points he makes are also relevant to the business world - about Diversity, Curiosity and Creativity. For example is says "Leadership is about creating a climate of possibility". Inspiring stuff. Also he has a great role model for how to give a sharp, concise talk that is witty and compelling, without using any PowerPoint slides. Just him!

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The coming era of ‘on-demand’ marketing | McKinsey & Company

The coming era of ‘on-demand’ marketing | McKinsey & Company | Marketing in the Future | Scoop.it
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article.

Via i-SCOOP
Stephanie Parry's insight:

 

As emerging technologies change the nature of the consumer experience then this will have implications for companies and marketing teams in particular:

1. Bring leaders and managers together to creatively design the new consumer experiences.

2. Structure Marketing differently to make the most of cross functional synergies.

3. Align the executive team

4. Review processes and delivery vehicles at every touch point.

Once again changing technology has major implications for the way companies organize with an increasing focus on collaboration.

 

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