Marketing - ideas, inspiration, creativity
72 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jessica Petry
Scoop.it!

If Your Employees Aren’t Talking, You Might as Well be Invisible

If Your Employees Aren’t Talking, You Might as Well be Invisible | Marketing - ideas, inspiration, creativity | Scoop.it
If I had a pie chart of the time I spent as a reporter, one of the largest slices (just after “procrastinating”) would be efforts spent working the phones to get employees to talk. Sometimes I was
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

A Step-by-step guide to create an Interactive eBook

A Step-by-step guide to create an Interactive eBook | Marketing - ideas, inspiration, creativity | Scoop.it
Conversations on Captivate, Presenter and eLearning
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Five Email Marketing Practices That Need to Die

Five Email Marketing Practices That Need to Die | Marketing - ideas, inspiration, creativity | Scoop.it
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Why Your Content Plan Must Include Interactive Content

Why Your Content Plan Must Include Interactive Content | Marketing - ideas, inspiration, creativity | Scoop.it
Content marketing leaders are touting the benefits of incorporating interactive content into the marketing mix due to its ability to garner high engagement. Through assessments, calculators, interactive infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. Learn here how to get your entire team on board the interactive content train!
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

15 Essential Content Creation Apps You Need Right Now

15 Essential Content Creation Apps You Need Right Now | Marketing - ideas, inspiration, creativity | Scoop.it
Imagine if you could create content faster? This article presents 15 content creation apps that will make your job (and life) easier.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Seth's Blog: Every marketing challenge revolves around these questions

Seth's Blog: Every marketing challenge revolves around these questions | Marketing - ideas, inspiration, creativity | Scoop.it
WHO are you trying to reach? (If the answer is 'everyone', start over.) HOW will they become aware of what you have to offer? WHAT story are you telling/living/spreading? DOES that story resonate with the worldview these people already have?...
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | Marketing - ideas, inspiration, creativity | Scoop.it
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts

Becoming a Hybrid Marketer: 10 Resources for Acquiring SEO Smarts | Marketing - ideas, inspiration, creativity | Scoop.it
Editor’s note: This post is part of an ongoing series in 2015 in which we provide B2B marketers with skill set development resources that can help them advance their careers. In this post,
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

5 Data-Driven Email Marketing Strategy Tips

5 Data-Driven Email Marketing Strategy Tips | Marketing - ideas, inspiration, creativity | Scoop.it
5 Things We Learned Analyzing 100 Million+ Emails
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Back to Marketing Basics: Market Research in the Social Media Age

Back to Marketing Basics: Market Research in the Social Media Age | Marketing - ideas, inspiration, creativity | Scoop.it
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market research is crucial for uncovering mar…
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Growth Hacking Resources: 56 Blogs You Should Follow To Stay On Top

Growth Hacking Resources: 56 Blogs You Should Follow To Stay On Top | Marketing - ideas, inspiration, creativity | Scoop.it
How can I become a growth hacker? Is there a 'growth hacking' book or a growth hacking blog I should read? What are the best resources on Growth Hacking? The
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Website Redesign for Higher Conversions? Tread Lightly

Website Redesign for Higher Conversions? Tread Lightly | Marketing - ideas, inspiration, creativity | Scoop.it
Should you redesign your website to get higher conversions? Maybe. If you are going to, you'll need this advice.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Graphic Design Inspiration: 50 Amazing Designers You Should Know – Design School

Graphic Design Inspiration: 50 Amazing Designers You Should Know – Design School | Marketing - ideas, inspiration, creativity | Scoop.it
Are you looking for graphic design inspiration? There's no better way to motivate yourself than to see good design in action.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

8 Web and UI Design Trends For 2016 – Infographic |

8 Web and UI Design Trends For 2016 – Infographic | | Marketing - ideas, inspiration, creativity | Scoop.it
8 Web and UI Design Trends For 2016 - Infographic Design Trends 2016 Infographic via CoastalCreative.com
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | Marketing - ideas, inspiration, creativity | Scoop.it
Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Interactive Content is Where the Action Is Now

Interactive Content is Where the Action Is Now | Marketing - ideas, inspiration, creativity | Scoop.it
interactive content’s place in three stages of the buyer’s journey.

Awareness stage—A prospect in research mode is likely to engage in polls, self-assessments, and knowledge tests.
Evaluation stage—When evaluating solutions a buyer will take to benchmark assessments, interactive white papers, and persona assessments.
Decision stage—At the critical buying stage, ROI calculators, galleries, product pickers and surveys will help guide decision-making.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

16 Websites and Apps for Making Videos and Animation

16 Websites and Apps for Making Videos and Animation | Marketing - ideas, inspiration, creativity | Scoop.it
For this week's Top Picks List Friday, we are featuring websites and apps for making videos and animations. Teachers know that video making is a tried and true way to get kids engaged in building, demonstrating, and sharing knowledge. These apps and sites feature user-friendly tools and features...
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher

How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher | Marketing - ideas, inspiration, creativity | Scoop.it
Want to give existing content new life and greater visibility? Use LinkedIn Publisher to consistently provide useful content for your audience.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

The Art and Science of Driving Webinar Registration - ON24

The Art and Science of Driving Webinar Registration - ON24 | Marketing - ideas, inspiration, creativity | Scoop.it
driving webinar registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | Marketing - ideas, inspiration, creativity | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices

Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices | Marketing - ideas, inspiration, creativity | Scoop.it
Lifecycle marketing is driven primarily by strong email marketing campaigns. Here are some examples to get you started.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

8 Creativity Tips from Content Marketing Pros

8 Creativity Tips from Content Marketing Pros | Marketing - ideas, inspiration, creativity | Scoop.it
When almost every company is using content to capture attention, it’s often the creative brands that are able to rise above the noise.
Borrowing creative secrets from top marketers can help you produce
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

The Only 10 Slides You Need in a Pitch | Visual.ly

The Only 10 Slides You Need in a Pitch | Visual.ly | Marketing - ideas, inspiration, creativity | Scoop.it
The purpose of a pitch is to stimulate interest, not to cover every aspect of your startup and bludgeon you audience into submission. This infographic
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Your Brand Needs a Visual Style Guide: Here’s How to Create One – Design School

Your Brand Needs a Visual Style Guide: Here’s How to Create One – Design School | Marketing - ideas, inspiration, creativity | Scoop.it
Why is a visual style guide so important? It ensures brand consistency throughout any collateral you produce – no matter who created it.
more...
No comment yet.
Scooped by Jessica Petry
Scoop.it!

Flyer Design: 50 Brilliant Examples You Can Learn From – Design School

Flyer Design: 50 Brilliant Examples You Can Learn From – Design School | Marketing - ideas, inspiration, creativity | Scoop.it
Don't let your marketing materials end up as rubbish! Learn how to create flyers people will want to read.
more...
No comment yet.