Marketing Ideas for Entrepreneurs and Independent Professionals
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The 5 Most Overlooked Business Benefits of Social Media

The 5 Most Overlooked Business Benefits of Social Media | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
With so much noise surrounding social media, it's easy to forget and overlook what the true business benefits of it can be. 5 come to mind.
OutboundEngine's insight:

Is social media benefiting your business?

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4 Secrets to Finding Inspiration, Motivating Yourself to Write and Making it Meaningful

4 Secrets to Finding Inspiration, Motivating Yourself to Write and Making it Meaningful | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Writing good, meaningful content is a difficult task, especially if you're uninspired and lacking motivation. Here are 4 secrets to help.
OutboundEngine's insight:

The hardest part about writing is getting started.

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4 Emotional Elements That Are Vital to Storytelling in Marketing

4 Emotional Elements That Are Vital to Storytelling in Marketing | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Storytelling in marketing is a strong way to brand your business, but it's the emotional elements that trigger brand loyalty and empathy.
OutboundEngine's insight:

Storytelling is nothing without emotion.

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Beware of the lies that SEO Company may try to trap you with

Beware of the lies that SEO Company may try to trap you with | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it

Web world is expanding with every passing day as the business people understand its importance. Realizing the relevance of SEO as an effective & long term strategy for marketing, entrepreneurs are ready to invest with SEO companies. The hike in the graph of e-commerce or online business has resulted in the growth of SEO service providers in every country. However, as per the past record of accomplishment, it is said that to avail the best of the SEO services, outsourcing India has always been a smarter choice.


Via Tom Smith
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Top 10 Customer Retention Presentations on SlideShare

Top 10 Customer Retention Presentations on SlideShare | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Customer retention strategies provide a great ROI for businesses. Here are 10 of the best presentations on customer retention on SlideShare.
OutboundEngine's insight:

It's 6-7 times more expensive to acquire a new customer than it is to retain an existing one. Who knew?

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6 Steps to Building Long-Lasting Client Relationships

6 Steps to Building Long-Lasting Client Relationships | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Learning how to build long-lasting client relationship is easy when you know what steps to take and can save your business a lot of money.
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10 Things to Quit Doing to Become More Productive

10 Things to Quit Doing to Become More Productive | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it

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Fola Obadina's curator insight, August 9, 2014 7:54 PM

I need to rethink the way I use my time on the net, it is necessary

Jamie Manning's curator insight, August 21, 2014 4:45 PM

Now get busy! ;-)

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Why Facebook's Organic Traffic Drop is Good for Your Business

Why Facebook's Organic Traffic Drop is Good for Your Business | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Facebook is decreasing organic traffic reach in the News Feed for business pages, but it's not a bad thing! Here are 6 reasons why.
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How to Nurture Existing Customers with Social Media

How to Nurture Existing Customers with Social Media | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Interested in learning how to nurture existing customers using social media? It's actually a lot easier than you might think. Here are our 5 expert tips.
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The Usefulness of Lead Nurturing for Small Business Owners

The Usefulness of Lead Nurturing for Small Business Owners | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
When it comes to lead nurturing for small business owners, the first question is most always "why should this matter to me?" Well, here's your answer!
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Why Customer Retention Marketing is Important for Small Businesses

Why Customer Retention Marketing is Important for Small Businesses | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Small businesses rely on word-of-mouth marketing and repeat business. That's why customer retention marketing is an important practice to understand.
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How to Use Twitter for Small Business [Getting Started Guide]

How to Use Twitter for Small Business [Getting Started Guide] | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Looking to start using Twitter for Small Business? It can be challenging getting started so we've put together this step-by-step guide to help you out!
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5 Ways to Balance Automated Social Media and Your Personal Touch

5 Ways to Balance Automated Social Media and Your Personal Touch | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Finding time to continually update your social networks with great content can be tough. That's why automated social media updates can help you out!
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5 Ways Content Marketing Drives Referrals for Insurance Agents [Webinar]

5 Ways Content Marketing Drives Referrals for Insurance Agents [Webinar] | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Content marketing is a smart marketing play for insurance agents looking to drive referrals. This 30-minute webinar will show you how.
OutboundEngine's insight:

Want to increase policyholder retention and grow referrals? It's possible.

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The Human Element In Content Marketing – Infographic | Small business news; tips; networking | BizSugar

The Human Element In Content Marketing – Infographic | Small business news; tips; networking | BizSugar | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Is You Content Marketing Plan User Friendly?

Seems like a simple question right?

I thought so too until I saw this great Content Marketing Infographic.
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Presenting the Beginner’s Guide to Social Media for Small Businesses

Presenting the Beginner’s Guide to Social Media for Small Businesses | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
There are plenty of pitfalls to avoid when using social for business. That's why we've built the beginner's guide to social media for small businesses.
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The 5 Definitive Questions to Ask When Building Your Brand

The 5 Definitive Questions to Ask When Building Your Brand | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
What goes into defining a brand? Take and answer these 5 questions about your business and then you can start building your brand.
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Niche Product Distributors: Stop Leaving Money on the Table [3 Steps]

Niche Product Distributors: Stop Leaving Money on the Table [3 Steps] | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Promotional products distributors specializing in one thing are leaving lots of money on the table! Open up you catalog and increase orders.
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How to Make the Perfect Salon Email Newsletter [5 Steps]

How to Make the Perfect Salon Email Newsletter [5 Steps] | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Figuring out how to make the perfect salon email newsletter on your own is tough. Here are 5 steps to follow that show you how to do it.
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5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Direct mail and coupons are expensive and don't work. Here's some marketing ideas for auto repair shops to increase word of mouth referrals.
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How to Use Storytelling Techniques to Market Your Business (7 Steps)

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.
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Social Media Etiquette for Business: 25 Do's & Don'ts

Social Media Etiquette for Business: 25 Do's & Don'ts | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Learning the best social media etiquette for business owners is just as hard as getting started in the first place. Here's an etiquette guide to help you.
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How to Write Good Facebook Posts - Recipe for Small Business Success

How to Write Good Facebook Posts - Recipe for Small Business Success | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
You have a Facebook page but now what? Learning how to write good Facebook posts for your small business is critical to staying visible in the News Feed.
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12 Social Media Statistics for Small Businesses to Help Keep You Motivated

12 Social Media Statistics for Small Businesses to Help Keep You Motivated | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Don't despair! There are tons of social media statistics for small businesses to help keep your spirits high! Here's a list of 12 things to motivate you.
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Getting Started with LinkedIn: How-to Guide for Small Businesses

Getting Started with LinkedIn: How-to Guide for Small Businesses | Marketing Ideas for Entrepreneurs and Independent Professionals | Scoop.it
Getting started with LinkedIn is tough. There's a lot of value there for small business owners and this guide is geared to help you tap into that value.
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