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How to Create Faster Relationships with Influencers

How to Create Faster Relationships with Influencers | Content Marketing | Scoop.it
As of January 2014, the Content Marketing Institute site averages over 150,000 unique visitors per month, almost 500,000 page views, and over 80,000 e-mail newsletter subscribers (both daily and
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A More Human Model for Product Storytelling

A More Human Model for Product Storytelling | Content Marketing | Scoop.it
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.

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How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert

How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert | Content Marketing | Scoop.it

Excerpt...

 

Content marketing is, after all, a means of marketing. Content marketers draw and develop the larger story that our organization wants to tell, and focus on ways to engage an audience, using content so that it changes or enhances a behavior — something CMI has always stressed in our definition of content marketing:

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

 

So at its heart, content marketing is a marketing strategy — an approach that uses content to deepen our relationship with customers.

 

Content strategy, on the other hand, delves deeper into the “creation, publication, and governance of useful, usable content.” It seeks (in my words) to manage content as a strategic asset across the entirety of the organization. In fact, on his website, content strategist Scott Abel wonderfully states it as one of his company’s main missions: “Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.”

 

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CYDigital's curator insight, October 16, 2013 8:48 PM

In case you were confused.

jaynalocke's curator insight, October 17, 2013 3:03 PM

It's easy to get confused by the two terms, content marketing and content strategy. They are, in fact, two very distinct disciplines. But the fact is, these will remain entwined in muddy waters since the way content strategy and content marketing interact varies dramatically from one company to another.