Marketing Higher Ed
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Marketing Higher Ed
Articles for marketing and branding at colleges and universities
Curated by Latryce Noel
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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | Marketing Higher Ed | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

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Blogging as a path to branding excellence

Blogging as a path to branding excellence | Marketing Higher Ed | Scoop.it
My focus on social media is how companies can integrate the channel into their customer service offering and I am often asked how blogging fits into that area. Blogs don’t generate as much debate a...
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13 Questions That Will Lead You To Your Perfect Marketing Strategy

13 Questions That Will Lead You To Your Perfect Marketing Strategy | Marketing Higher Ed | Scoop.it
A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products and services are the obvious choice for a narrowly defined ideal customer.
Via The Fish Firm II
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The Fish Firm's curator insight, December 7, 2012 4:28 PM

If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model.

Дмитрий Кушнерев's comment, December 11, 2012 10:20 AM
Класс)
Lsantiargarin's curator insight, December 12, 2012 3:35 AM

 

This can give anyone who's into Marketing good insights !