Healthcare Marketing
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How Rare Disease Patient Groups Can Work With Pharma - Speaker 4

Findacure [charity number 1149646] organised its seventh patient training workshop on 12th June 2015 in London, on the topic of "How Rare Disease Patient ...
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Hospital wins five national healthcare marketing awards | thebaynet.com ... - Bay Net

Hospital wins five national healthcare marketing awards | thebaynet.com ... - Bay Net | Healthcare Marketing | Scoop.it
Leonardtown, Maryland – MedStar St. Mary’s Hospital’s Marketing, Public Relations, and Philanthropy Department earned five healthcare marketing awards through the Aster A...
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Global Cancer Diagnostics Market Report 2015 - Technology, Imaging and by ... - SYS-CON Media (press release)

Global Cancer Diagnostics Market Report 2015 - Technology, Imaging and by ... - SYS-CON Media (press release) | Healthcare Marketing | Scoop.it
Global Cancer Diagnostics Market Report 2015 - Technology, Imaging and by ...
SYS-CON Media (press release)
The cancer diagnostics market is highly competitive with a large number of big and small players operating in different market segments.
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Choosing the Best URL for Your Medical Practice Website

Choosing the Best URL for Your Medical Practice Website | Healthcare Marketing | Scoop.it
Here are a few time-tested tips about devising the best URL for your medical practice, and boost your online visibility.
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Digital is refining: Make your “hospitals’ first impression” work for your patients

Digital is refining: Make your “hospitals’ first impression” work for your patients | Healthcare Marketing | Scoop.it
Healthcare digital marketing is arrived to meet the consumers’ expectations it has designed with the fine health care marketing strategies
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3 Perspectives on Healthcare Marketing | Healthcare Industry Trends Blog

3 Perspectives on Healthcare Marketing | Healthcare Industry Trends Blog | Healthcare Marketing | Scoop.it
RT @umbiedentalcare: 3 Perspectives on Healthcare Marketing - http://t.co/1sXw5BbHKE via @Perficient_HC
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Why Localization is Essential in Healthcare Marketing

Why Localization is Essential in Healthcare Marketing | Healthcare Marketing | Scoop.it
When it comes to marketing healthcare services and products, translating advertising materials into another language is essential.

However, it’s often not enough.
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Audience Research and Healthcare Content Marketing

Audience Research and Healthcare Content Marketing | Healthcare Marketing | Scoop.it

good Audience research is crucial to learn how to reach and engage millennials with healthcare content marketing. See important statistics and facts here.

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15 Healthcare SEO Myths, Part 1

15 Healthcare SEO Myths, Part 1 | Healthcare Marketing | Scoop.it
There's lots of ways to effectively perform a healthcare SEO campaign, BUT, there's multiple ways that you can damage that campaign as well. Don't damage it...
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What is a Brand? | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma

What is a Brand? | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma | Healthcare Marketing | Scoop.it
As we start our column in earnest, we thought we should perhaps state our position, be clear on some boundaries and definitions of what we mean by ‘brand’ and why we believe brand building in healthcare is critical to success.
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New report cards rate health insurers - Healthcare IT News

New report cards rate health insurers - Healthcare IT News | Healthcare Marketing | Scoop.it
Payer report cards released today by health IT company athenathealth and healthcare marketing communications firm ReviveHealth show payers strong on operational performance, but lacking in provider trust.
Elisabeth Cramer's insight:

Ok but let's see a report card written by patients.

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25 Healthcare Marketing Experts You Should Follow | eVisit™ Telehealth Solution

25 Healthcare Marketing Experts You Should Follow | eVisit™ Telehealth Solution | Healthcare Marketing | Scoop.it
The best way to improve your practice for free? Follow experts on Twitter. Here are our favorite healthcare marketing pros on the web.
Elisabeth Cramer's insight:

some really great ones on this list!! 

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Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right - Forbes

Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right - Forbes | Healthcare Marketing | Scoop.it
Here’s an interesting bit of predictive data for marketers: By 2020, more than half of children in the U.S. are expected to be part of a minority race or ethnic group.
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21st Century Cures bill to cost $869M for rare disease drug marketing - American Pharmacists Association, pharmacist.com

21st Century Cures bill to cost $869M for rare disease drug marketing American Pharmacists Association, pharmacist.com The 21st Century Cures legislation, a bill intended to encourage medical innovation, includes a provision that would allow FDA to...
Elisabeth Cramer's insight:

Meeting unmet medical needs comes at a price. There's still not enough funding for rare disease and not enough incentive for many companies to pursue research. I say give them the extra six months. Someone's life is at stake. 

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Dr Reddy's launches new logo, brand identity - Hindu Business Line

Dr Reddy's launches new logo, brand identity - Hindu Business Line | Healthcare Marketing | Scoop.it
Dr Reddy’s Laboratories, the over $ 2-billion pharma major, will now drive its growth
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Google's latest algorithm update could stunt hospital revenue

Google's latest algorithm update could stunt hospital revenue | Healthcare Marketing | Scoop.it
The leading hospital magazine for hospital business news and analysis for hospital and health system executives.
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5 ways hospitals can use Instagram successfully.

5 ways hospitals can use Instagram successfully. | Healthcare Marketing | Scoop.it
On the @BroganPartners blog: 5 reasons #Instagram should be part of your #healthcare #marketing #strategy. http://t.co/bbijrZmb3I
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How does data storytelling fit in physician marketing?

How does data storytelling fit in physician marketing? | Healthcare Marketing | Scoop.it
The collaboration between data managers and marketers is what helps to bring about a compelling campaign that delivers a message. Continue reading →
Elisabeth Cramer's insight:

data is not everything. consider the human aspect...

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Marketing for Healthcare is a Delicate Operation

Marketing for Healthcare is a Delicate Operation | Healthcare Marketing | Scoop.it
Marketing Healthcare in today’s economy By Jeff Marcoux, Board Member, Internet Marketing Association and CMO Lead, Microsoft Most marketers face a familiar challenge: how to get and keep the attention of consumers who have at least a theoretical...
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The Role of Multichannel Marketing in Patient Support Services

The Role of Multichannel Marketing in Patient Support Services | Healthcare Marketing | Scoop.it
In the case of Patient Support Services, multichannel marketing involves using a combination of personal and non-personal methods to interact with your patients, giving them a choice of channel in which to respond.
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How to Promote Your Healthcare Blog | HealthWorks Collective

How to Promote Your Healthcare Blog | HealthWorks Collective | Healthcare Marketing | Scoop.it
Here are 20 tried and tested ways to drive more traffic to your healthcare blog.

Via Plus91
Elisabeth Cramer's insight:

I'll read anything written by @JBBC.  She is a true expert when it comes to healthcare social marketing!

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Janet Evans's curator insight, July 16, 2015 6:53 AM

The most important of all is to write unique ,SEO  and keyword targeted content to attrack organic traffic.. If you do not know how to do this, you can hire freelancer at a cheap price of $5 . I always hire my writer from  https://www.fiverr.com/seowizmania/manually-write-charming-articles-for-your-biz and have always be happy with her work.

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The Top 5 Physician Blogs

The Top 5 Physician Blogs | Healthcare Marketing | Scoop.it
Five physician blogs that will give you great ideas for your own blog, and maybe even entertain you along the way.
Elisabeth Cramer's insight:

some good ones on here!

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3 Proven Digital Marketing Strategies for Hospital Patient Acquisition

3 Proven Digital Marketing Strategies for Hospital Patient Acquisition | Healthcare Marketing | Scoop.it
Hospitals' efforts to acquire new patients have increasingly gone digital offering more targeting and measurement options than traditional approaches, and making acquisition spend much more efficient.
Elisabeth Cramer's insight:

well you KNOW mayo's doing it right!

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Stem cell 'Wild West' takes root amid lack of regulation - ModernHealthcare.com

Stem cell 'Wild West' takes root amid lack of regulation - ModernHealthcare.com | Healthcare Marketing | Scoop.it
The number of stem-cell clinics across the U.S. has surged from a handful in 2010 to more than 170 today. Many of the clinics are linked in large, for-profit chains. It's quackery, critics say.
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