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Twitter / JoellynSargent: The #Marketing Daily is out! ...

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Nice to get a mention.  

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2012 DPAA Digital Media Summit- Latest Advances in Research

The advertising business is awash with new tools and advances that promise to help us understand the consumer and how they receive our ad messages. From rece...
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Pieces of mind: introducing the Guardian's new psychology blog

Pieces of mind: introducing the Guardian's new psychology blog | marketing Guider | Scoop.it
Pete Etchells, Molly Crockett, Nathalia Gjersoe and Chris Chambers: Welcome to Head Quarters, the Guardian's new centre of operations for psychology
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The topic of consumer psychology continues to gain steam.

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The Fatal Flaw in Loyalty Programs (And How to Minimize Damage) | Neuromarketing

The Fatal Flaw in Loyalty Programs (And How to Minimize Damage) | Neuromarketing | marketing Guider | Scoop.it
Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers – say, giving them a free coffee after they consume nine – they encourage that behavior.
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Watch-Out!  Huge percent of business (already captured consumers) are at risk!

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The Future of Brand Marketing - Introducing Multicast Marketing Machines with Mike Koenigs

http://www.MulticastMarketingMachines.com The future of online marketing is "Multicasting" - create your content once, distribute it everywhere, on every dev...
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ProfitGuider Insider News

ProfitGuider Insider News | marketing Guider | Scoop.it
ProfitGuider Insider News, by ProfitGuider: business wisdom : profit savvy (ProfitGuider Insider News is out!
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How Actions Become Stories - 5 Tips on Business Storytelling

How Actions Become Stories - 5 Tips on Business Storytelling | marketing Guider | Scoop.it

Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.

 

I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders: 

You are ALWAYS telling a story as you go about your business. Your business 'story' is greater than your 'About Page' or a slick PPT. Focus on emotion -- people remember how you make them feel, not think.

 

It's easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post.


Via Dr. Karen Dietz
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The Brain Lady Blog | Psychology & Brain Science to Understand How People Think & Behave

The Brain Lady Blog | Psychology & Brain Science to Understand How People Think & Behave | marketing Guider | Scoop.it
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Consumer Neuroscience | Nielsen

Consumer Neuroscience | Nielsen | marketing Guider | Scoop.it
Nielsen & Neurofocus offer consumer research to measure message response using brainwave analysis to understand emotional engagement & consumer thought.
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If Nielsen is in it ... you know it works.

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Measuring the full impact of digital capital | McKinsey & Company

Measuring the full impact of digital capital | McKinsey & Company | marketing Guider | Scoop.it
Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era. A McKinsey Quarterly article.
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slabText – a jQuery plugin for creating big, bold & responsive headlines

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It is all about the headline, after all.

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Books That Boost Conversion | Neuromarketing

Books That Boost Conversion | Neuromarketing | marketing Guider | Scoop.it
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc.
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Earl McLain Presents - Triune Brain Theory, Part III: The Neocortex

In this session, Maximum Acceleration Coach Earl McLain shares how people engage on a logical level. We all know that people make buying decisions emotionall...
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Forrester finds marketing measurement improving but confidence still lacking | B2B Analytics

Forrester finds marketing measurement improving but confidence still lacking | B2B Analytics | marketing Guider | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
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What is digital marketing [Infographic]

What is digital marketing [Infographic] | marketing Guider | Scoop.it
Digital marketing has become an essential part of online business development and promotion. So what is digital marketing and how to use it correctly?

Via Mick Say
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Alert! You

Alert! You | marketing Guider | Scoop.it
You will be Googled. Job recruiters, College admissions, Girl or Boyfriends, Loan officers, Credit cards companies, even the law - all will Google you. Ignore your online results at your own peril.
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