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How to Calculate and Improve Your eCommerce Abandonment Rate

How to Calculate and Improve Your eCommerce Abandonment Rate | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important,…
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How to Apply a Human-Centric Approach to Social Media and Customer Service

How to Apply a Human-Centric Approach to Social Media and Customer Service | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to…
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How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]

How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC] | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So,…
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Personalizing the eCommerce Shopping Experience for More Sales

Personalizing the eCommerce Shopping Experience for More Sales | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision to maximize traffic — any…
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Repurposing Old Blog Content: 5 Advanced Techniques

Repurposing Old Blog Content: 5 Advanced Techniques | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many…
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Targeting Average Jane Or Joe? How To Get Them To Contact You

Targeting Average Jane Or Joe? How To Get Them To Contact You | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is…
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Why Not All Online Traffic is Good Traffic

Why Not All Online Traffic is Good Traffic | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different…
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5 Common Influencer Marketing Mistakes to Avoid

5 Common Influencer Marketing Mistakes to Avoid | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that…
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6 Reasons NOT To Buy a Custom WordPress Theme

6 Reasons NOT To Buy a Custom WordPress Theme | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t…
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B2B Content Marketing Is Easier Than You Think—Assuming You Follow This One Rule

B2B Content Marketing Is Easier Than You Think—Assuming You Follow This One Rule | Content Marketing and General Marketing | Scoop.it
The world's best content marketing happens here.
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Email Marketing Tricks for Today, Tomorrow, and Beyond

Email Marketing Tricks for Today, Tomorrow, and Beyond | Content Marketing and General Marketing | Scoop.it
As one of the oldest touchpoints for marketers, email remains relevant. Here are some email marketing tricks to stay relevant and ahead of the pack in the future.
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Content Marketing and General Marketing | Scoop.it
The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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The 5 Most Important Digital Marketing Metrics for CEOs

The 5 Most Important Digital Marketing Metrics for CEOs | Content Marketing and General Marketing | Scoop.it
Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct…
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6 Simple Ways To Make Your eCommerce Store Look More Professional

6 Simple Ways To Make Your eCommerce Store Look More Professional | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:So, you’ve launched an online store – congrats! What you might have quickly realized, though, is that simply having the right product isn’t enough. Just like shoppers in the real world won’t enter a store if it looks unpresentable, your online visitors will quickly click away from an unprofessional website.…
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4 Costly Content Marketing Mistakes

4 Costly Content Marketing Mistakes | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be…
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5 Things You Need To Know About AI and Digital Marketing

5 Things You Need To Know About AI and Digital Marketing | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers…
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8 Content Marketing Mistakes That Reduce Conversion Rates

8 Content Marketing Mistakes That Reduce Conversion Rates | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing…
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Using HTML In Email Marketing - Infographic - @ReturnOnNow

Using HTML In Email Marketing - Infographic - @ReturnOnNow | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and efficient approach to creating emails,…
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How Product Bundling Can Boost Your E-Commerce Sales

How Product Bundling Can Boost Your E-Commerce Sales | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on…
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How Customers Tell You What Content To Generate [Infographic]

How Customers Tell You What Content To Generate [Infographic] | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly…
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The Psychology Behind Sharable Content

The Psychology Behind Sharable Content | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two…
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Why You Should Encourage Customer Reviews, And How To Do It

Why You Should Encourage Customer Reviews, And How To Do It | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents…
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6 Tips to Improve Your Online Customer Experience

6 Tips to Improve Your Online Customer Experience | Content Marketing and General Marketing | Scoop.it
We Love Shares! Spread the love:Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition.…
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Hack Your Way to 62,980 Blog Readers with These 9 Tips

Hack Your Way to 62,980 Blog Readers with These 9 Tips | Content Marketing and General Marketing | Scoop.it
  Back in 2014, CrazyEgg’s blog traffic jumped to 62,980 visitors in a matter of a few months. That’s represented a 206% increase in the blog’s readership. This might sound like the result of black magic. But it’s not. It’s more like strategy. I believe that every brand with a blog can achieve numbers like this …
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How to Increase Website Traffic - A Guide For Beginners

How to Increase Website Traffic - A Guide For Beginners | Content Marketing and General Marketing | Scoop.it
This article is a simple guide to increasing website traffic for beginners. It has three sections - basic concepts, core priorities, and a how-to strategy.
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