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A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families

A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families | marketing fooder | Scoop.it
We all know by now that the American family looks a lot different than it used to.
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High-Salt Warnings on New York Menus to Start Tuesday

High-Salt Warnings on New York Menus to Start Tuesday | marketing fooder | Scoop.it
Diners at chain restaurants will see warnings on menus next to items that are high in sodium, under a rule believed to be the first of its kind in the country.
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'Share a Coke' Label Hijacked by Advocacy Group

'Share a Coke' Label Hijacked by Advocacy Group | marketing fooder | Scoop.it
One of Atlanta-based Coca-Cola’s most successful marketing efforts was used against it last week.
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Iran Capitalizing on a Taste for America’s Biggest Brands

Iran Capitalizing on a Taste for America’s Biggest Brands | marketing fooder | Scoop.it
“We’re trying to get as close as we can to the McDonald’s experience,” says the owner of Mash Donald’s, one of an increasing number of Iranian knockoffs of American food culture.
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The Misleading War on GMOs: The Food Is Safe. The Rhetoric Is Dangerous.

The Misleading War on GMOs: The Food Is Safe. The Rhetoric Is Dangerous. | marketing fooder | Scoop.it
Is genetically engineered food dangerous? Many people seem to think it is. In the past five years, companies have submitted more than 27,000 products to the Non-GMO Project, which certifies goods that are free of genetically modified organisms. Last year, sales of such products nearly tripled. Whole Foods will soon...
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The Science Behind Baking Your Ideal Chocolate Chip Cookie

The Science Behind Baking Your Ideal Chocolate Chip Cookie | marketing fooder | Scoop.it
Whatever your pleasure — crispy, soft, gooey or nicely tanned — it's easy to customize the classic Nestle Toll House chocolate chip cookie. Just follow these expert tips.
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What's Really Warming the World?

What's Really Warming the World? | marketing fooder | Scoop.it
Climate deniers blame natural factors; NASA data proves otherwise
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Amazon Plans to Add Its Own Line of Food

Amazon Plans to Add Its Own Line of Food | marketing fooder | Scoop.it
Amazon.com is preparing to broadly expand its fledgling lineup of private-label brands to include grocery items such as milk, cereal, and baby food, as well as household cleaners.
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Taco Bell, Pizza Hut to Remove Artificial Flavors, Coloring

Taco Bell, Pizza Hut to Remove Artificial Flavors, Coloring | marketing fooder | Scoop.it
Yum Brands’ Taco Bell and Pizza Hut restaurants committed to removing artificial flavors and colors from their food, joining a host of other food companies who are opting for more natural ingredients in the face of changing consumer tastes.
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Insane market research: ‘Understanding millennials: How do potatoes fit into their lives?’

Insane market research: ‘Understanding millennials: How do potatoes fit into their lives?’ | marketing fooder | Scoop.it
 
Kids today—amiright?

I mean, there’s no denying that millennials (those alien creatures born between 1980 and 1995) represent an entirely unique breed of person, never-before-seen and bearing absolutely no likeness to any generation before them. For example, millennials tend to wear clothing like blue jeans and t-shirts, while older humans wear naught but sack cloth and regalia made from the fur, feathers and bones of slaughtered animals. Millennial-types are very “connected”—through texting and social media—while their predecessors only communicated via flag semaphore, carrier pigeons, smoke signals, or interpretive dance. In order to convey happiness or good will, millennials often engage in what is known as a smile, but for anyone born in 1979 or earlier, baring one’s teeth is a sign of aggression or dominance, and likely to proceed a battle to the death for land rights or a contested mate.

As the newly elected National Spokeswoman for the Bureau of Millennial Affairs (I’d like to thank the voters, my brilliant and dedicated campaign team, and last—but not least—my darling wife Barbara), nothing frustrates me more than seeing millennials just lumped in with our ancient barbarian forefathers—not even our disproportionately high unemployment, debilitating...
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Quaker files patent on expandable microwave oatmeal pot

Quaker files patent on expandable microwave oatmeal pot | marketing fooder | Scoop.it
Quaker has developed a pot that can be expanded ahead of microwaving, improving convenience for consumers and saving shipping costs for manufacturers.
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Better Than New - Patagonia's Worn Wear® Repair Truck & Facility - YouTube

Better Than New is a short film that introduces Patagonia’s new biodiesel repair wagon and pays tribute to customers and repair techs who have kept our gear ...
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http://www.patagonia.com/us/worn-wear/

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How Lego Became The Apple Of Toys

How Lego Became The Apple Of Toys | marketing fooder | Scoop.it
After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company's top-secret Future Lab.
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Kraft to Promote Macaroni and Cheese Change Made Months Ago

Kraft to Promote Macaroni and Cheese Change Made Months Ago | marketing fooder | Scoop.it
Kraft is advertising its updated macaroni and cheese months after changing it.
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jane st.

To cater to the increasingly popular trend of femvertising, john st. has opened jane st., an agency that specializes in empowering women through advertising....
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I <3 ad agencies.

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Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions | marketing fooder | Scoop.it
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
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Marketers Wonder: How Will It Play in Portland?

Marketers Wonder: How Will It Play in Portland? | marketing fooder | Scoop.it
To test organic bread, chia seed drinks, and other artisanal fare, consumer-products companies turn a store into a focus group with free samples.
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Nike Launches Flyease, Changing The Game For People With Disabilities

Nike Launches Flyease, Changing The Game For People With Disabilities | marketing fooder | Scoop.it
“It’s so important for quality of life, it’s not always about trying to win a gold medal or achieve a world record.”
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These 35 Companies Just Told America Exactly What They Think About the SCOTUS Gay Marriage Ruling

These 35 Companies Just Told America Exactly What They Think About the SCOTUS Gay Marriage Ruling | marketing fooder | Scoop.it
They weren't very subtle...
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US to import egg products from Netherlands to ease shortage

US to import egg products from Netherlands to ease shortage | marketing fooder | Scoop.it
DES MOINES, Iowa (AP) — With an increasing egg shortage due to the widespread bird flu outbreak, the United States will soon allow imported egg products from the Netherlands to be used for commercial baking and in processed…
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Health-conscious labeling the future of food

Health-conscious labeling the future of food | marketing fooder | Scoop.it
The stats are in — Americans want to know what’s in their food.
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Pizza Hut And Taco Bell Join Hershey And Nestle In Going More Natural

Pizza Hut And Taco Bell Join Hershey And Nestle In Going More Natural | marketing fooder | Scoop.it
This is big.  Journalists say three of something makes a trend but this is looking like a food business tsunami towards using more natural, less chemical ingredients in so-called fast and comfort foods.  This is definitely significant. That’s right, Taco Bell has been joined by sister fast foodie (they're both owned [...]
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Here Is Carlsberg's Amusing Response to the Protein World 'Beach Body' Fiasco

Here Is Carlsberg's Amusing Response to the Protein World 'Beach Body' Fiasco | marketing fooder | Scoop.it
It's about time someone lightened the mood around those controversial Protein World ads in England.
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By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44% | marketing fooder | Scoop.it
Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor retailer recently observed shopping habits in stores and applied those findings to its e-commerce site.
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Can You Guess What These Sexist Adverts Are Trying To Sell?

Can You Guess What These Sexist Adverts Are Trying To Sell? | marketing fooder | Scoop.it
Sex(ism) sells!
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