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Excellent Chart Comparing The Best Digital Storytelling Tools of 2014 ~ Educational Technology and Mobile Learning

Excellent Chart Comparing The Best Digital Storytelling Tools of 2014 ~ Educational Technology and Mobile Learning | Marketing & Events | Scoop.it

Via Marta Torán, massimo facchinetti, Marco Favero
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Marta Torán's curator insight, December 26, 2014 4:09 PM

Herramientas para contar historias

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25 Opportunities for Content Creation at Events and Conferences

25 Opportunities for Content Creation at Events and Conferences | Marketing & Events | Scoop.it
content creation opportunities, here are twenty-five you can consider when planning your next event, conference, or gathering: Assemble live tweets into

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15 campagnes Ambient Marketing très créatives

15 campagnes Ambient Marketing très créatives | Marketing & Events | Scoop.it

L'Ambient Marketing ou Marketing ambiant est, par définition, l’ensemble des actions marketing et de communication se déroulant en dehors du domicile des individus ciblés et le plus souvent dans un espace public. En général très créatives, ces actions sollicitent parfois une interaction avec le public.

Elles privilégient des médias non traditionnels et une approche décalée de la communication publicitaire la plupart du temps. Le but est clairement de surprendre la cible en communication dans un contexte auquel elle ne s’attendait pas. Pour mieux comprendre le concept, il suffit de jeter un coup d’œil sur ces campagnes très créatives.


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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | Marketing & Events | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


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Jeff Domansky's curator insight, December 11, 2014 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 2014 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Marketing & Events | Scoop.it

Stai postando immagini attraverso le reti sociali?

Usi loro di estendere il riconoscimento del marchio?

Il modo in cui loghi, caratteri e colori lavorare insieme in immagini di social media è una parte importante di guadagnare l'attenzione del marchio.

In questo articolo scoprirete come rendere i vostri profili sociali e contenuti visivi align per rafforzare il vostro marchio e attirare l'attenzione del vostro pubblico.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, November 27, 2014 9:58 AM

aggiungi la tua intuizione ...

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#SocialOrganization: 4 P per una Governance

#SocialOrganization: 4 P per una Governance | Marketing & Events | Scoop.it
Persone, Processi, Politiche e Pratiche: le 4 P della Social Media Governance per lo sviluppo di una Social Organization
Roberta Bano's insight:

#socialbusiness: la #strategia prende corpo e da frutti attraverso un buon sistema di #governance 

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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | Marketing & Events | Scoop.it
Vuoi monitorare la vostra presenza sui social media? Non sei sicuro di quale strumento utilizzare? Risparmia tempo e guidare i risultati utilizzando gli strumenti in questo elenco.

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, November 12, 2014 10:33 AM

aggiungi la tua intuizione ...

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40 Inspirational Online Marketing Quotes

40 Inspirational Online Marketing Quotes | Marketing & Events | Scoop.it
Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to ...
Roberta Bano's insight:

#inspirationalquotes

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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Marketing & Events | Scoop.it
Are you looking to expand the reach of your content? Consult our list of promotion tools.

Via Jeff Domansky
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Cambridge Marketing College's curator insight, November 11, 2014 5:17 AM

Creating the content is only half the battle getting it out there is thither .A great list of  tools here. 

wanderingsalsero's curator insight, November 12, 2014 12:19 AM

Hmmm... interesting. I can see the makings of a good article by just defining what each of these categories is :-)

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10 Event Trends for 2015

10 Event Trends for 2015 | Marketing & Events | Scoop.it

10 Event Trends is a tradition of this blog. It’s a presentation featuring the 10 trends defining the event industry for the next year. This year for the first time we are also releasing a FREE report for you to download, with no email required.

 


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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Marketing & Events | Scoop.it
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....


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Jeff Domansky's curator insight, December 16, 2014 11:23 PM

Here's a solid list of social media tools for your social marketing toolbox.

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Direct Booking Hotel Marketing cheat sheet

Direct Booking Hotel Marketing cheat sheet | Marketing & Events | Scoop.it

From all our experiences, we culled those elements that made the biggest impact on direct revenue and we learned one big lesson, if you want a direct booking or direct revenue strategy to work, it must be a cohesive plan. Meaning the hotel website design, the distribution strategy, the SEO, the Search Engine Advertising, the metasearch advertising, the social media strategy and even the rate strategy need to be built as one plan in a holistic approach.

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30 idee per aggiornare la pagina Facebook del proprio hotel

30 idee per aggiornare la pagina Facebook del proprio hotel | Marketing & Events | Scoop.it
Molti hotel e portali turistici hanno realizzato che essere su Facebook non è più un’opzione, ma un must. Una volta creata una Pagina su
Roberta Bano's insight:

#marketingturistico #tourism

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When Decision-Making Becomes Procrastination

When Decision-Making Becomes Procrastination | Marketing & Events | Scoop.it
Be decisive and move on.
Roberta Bano's insight:

Nella scelta di una buona strategia mai trascurare la variabile "tempo", perché indecisione => inefficienza!

#efficiency #goodchoice #beststrategy

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Prezentt - Share your slides & content seamlessly

Prezentt - Share your slides & content seamlessly | Marketing & Events | Scoop.it

Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.


Via Baiba Svenca
Roberta Bano's insight:

beautiful presentations, also interactive

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Jeff Domansky's curator insight, November 16, 2014 11:05 AM

Interesting presentation app, worth a look.

Benjamin Labarthe-Piol's curator insight, November 21, 2014 10:31 AM

Useful

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Idioms of the World – 10 Illustrated Foreign Phrases

Idioms of the World – 10 Illustrated Foreign Phrases | Marketing & Events | Scoop.it
Are you pulling my leg? Explore the world in its linguistic glory. 10 illustrated foreign idioms by Marcus Oakley.
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Infographic: How much does content marketing really cost?

Infographic: How much does content marketing really cost? | Marketing & Events | Scoop.it
Content is king, but it sure isn't free.

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Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers | Marketing & Events | Scoop.it
Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-servi...

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CYDigital's curator insight, November 9, 2014 10:49 PM

Latest data from Datanyze. The table at the end of the graphic is strange inasmuch as it shows a significant degree of churn from Eloqua. I can't believe that this is true.