Marketing et distribution
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Social Selling in B2B Sales, Part 8: Collaboration with Marketing

Social Selling in B2B Sales, Part 8: Collaboration with Marketing | Marketing et distribution | Scoop.it
In Part 8 of “Social Selling in B2B Sales”, we look at why collaboration between marketers and salespeople is critical to a social selling strategy. (Hey, sales and marketing! Work better together, will you?
Christophe SALLES's insight:

La réell efficacité en distribution B2B : Equipes marketing et ventes main dans la main..vers la meme direction 

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The Future of Retail: Reinventing and Preserving the In-Store Experience

The Future of Retail: Reinventing and Preserving the In-Store Experience | Marketing et distribution | Scoop.it

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store. 

 

As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.

 

But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.

 

Not surprisingly, this trend may bring with it interactive, intuitive and  futuristic elements, such as virtual shopping screens, audio/video presentations, QR code integration and even robotic store displays.

Christophe SALLES's insight:

Pilotage stratégique des assortiments , optimisation multicanale.l' essentiel est la stragégie d'optimisation de l'offre pour obtenir le meilleur R.O.I

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