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Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014

Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014 | Marketing éditorial | Scoop.it
Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics.

Via Pantelis Chiotellis
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What is Brand Content Supposed to Do? | HighTalk

What is Brand Content Supposed to Do? | HighTalk | Marketing éditorial | Scoop.it
It's primary mission? It's prime directive? Simple. Inform, entertain or do both. Brand content shouldn't be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, ...
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10 Ways to Find Blog Topics for Your B2B Content Marketing Strategy

10 Ways to Find Blog Topics for Your B2B Content Marketing Strategy | Marketing éditorial | Scoop.it
If you are struggling to find blog topics for your B2B content marketing effort, you will want to watch this video which features 10 easy tips on how to do so.
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WP Engine Study: Majority of Americans Want Original Content Directly from ... - MarketWatch

WP Engine Study: Majority of Americans Want Original Content Directly from ... - MarketWatch | Marketing éditorial | Scoop.it
WP Engine Study: Majority of Americans Want Original Content Directly from ...
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4 Hilarious Parodies of Branded Content | The Content Strategist, by Contently - Linkis.com

4 Hilarious Parodies of Branded Content | The Content Strategist, by Contently - Linkis.com | Marketing éditorial | Scoop.it
Engagement metrics are, and will continue to be, the best way to measure how the public feels about your content. But sometimes, Excel feels like a prison with all those cramped cells.
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8 Best Branded Instagram Videos of the Week: 5th May 2014

8 Best Branded Instagram Videos of the Week: 5th May 2014 | Marketing éditorial | Scoop.it
It's May already so let's take a look at some of the best branded Instagram videos from the start of this month inc the ones that did really well for likes.
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Multimedia content strategy: integrating your content platforms

Multimedia content strategy: integrating your content platforms | Marketing éditorial | Scoop.it
In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms.
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INBOUND 2013 Keynote - Brian Halligan & Dharmesh Shah

INBOUND13 http://inbound.com HubSpot founders, Brian Halligan & Dharmesh Shah, introduce the Inbound Experience and the New HubSpot. With its 2013 release, ...
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Content with Purpose | marketing de contenu

Content with Purpose | marketing de contenu | Marketing éditorial | Scoop.it
Content is often considered the best business blogger's resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking it helps you market your business.
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Xerfi Canal Daniel Bô Quand la marque devient média : le brand content

Xerfi Canal a reçu Daniel Bô, pdg fondateur de l'institut d'études QualiQuanti, qui a présenté son dernier ouvrage "Brand Content : Comment les marques se tr...
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Brand content digital, quand la marque génère sa propre audience.

En « désintermédiant » la relation entre les marques et les consommateurs, internet a rendu désormais indispensable le contenu de marque. Un contenu digital ...
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A Consumer Content Marketing Conundrum on Brand Content

A Consumer Content Marketing Conundrum on Brand Content | Marketing éditorial | Scoop.it
Get fresh insights about consumer interest in brand content and what marketers can learn - Content Marketing Institute.
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17 Key Content Marketing Metrics to Start Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today | Marketing éditorial | Scoop.it
Content marketing can be one of the most effective ways to generate leads. Here are the key content marketing metrics to monitor to optimize your marketing
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Consumers welcome brand content : News from warc.com

Consumers welcome brand content : News from warc.com | Marketing éditorial | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Effective Content Strategy - Level343

Effective Content Strategy - Level343 | Marketing éditorial | Scoop.it
What does it take to create an effective, actionable content strategy? We have a few ideas…
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Micro-content: The Best Way to Diversify Your Content Strategy

Micro-content: The Best Way to Diversify Your Content Strategy | Marketing éditorial | Scoop.it
If you want to develop a successful content marketing strategy these days, creating high-quality content is just the beginning.
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Can B2B brands tell their story? - Marketing Interactive

Can B2B brands tell their story? - Marketing Interactive | Marketing éditorial | Scoop.it
Can B2B brands tell their story?
Marketing Interactive
US brands have increasingly wooing respected journalists away from traditional publishers.
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The Rise Of Sadvertising Why Brands Are Determined To Make You Cry - Co.Create

The Rise Of Sadvertising Why Brands Are Determined To Make You Cry - Co.Create | Marketing éditorial | Scoop.it
The Rise Of Sadvertising Why Brands Are Determined To Make You Cry Co.Create The rise in emotional advertising comes at a time when brands are striving to create "content," not simply make "ads." That is, they are devoting their energies to...
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Expanding the Horizons of eCommerce Content Strategy

Expanding the Horizons of eCommerce Content Strategy | Marketing éditorial | Scoop.it
Competing as an eCommerce store in today's online marketplace requires a much more focused content strategy for your entire website. Learn how to compete!
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How an Owned, Paid, and Earned Content Strategy Can Power ...

How an Owned, Paid, and Earned Content Strategy Can Power ... | Marketing éditorial | Scoop.it
In this post, we'll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy.
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Content Strategy: Building The Story of Your Business - Sit And Learn Webinar

You know how to sell your business through conversation. Your business has terms and phrases that get attention and make it easy to sell. Sit and Learn with ...
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Inbound Marketing Difference Between Tactics and Strategy

Inbound Marketing  Difference Between Tactics and Strategy | Marketing éditorial | Scoop.it
Tactical inbound marketing requires less commitment than strategic inbound marketing. The results of an inbound marketing strategy are more sustainable.
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Lesieur : une stratégie de conquête efficace grâce au contenu

3ème partie de la Table Ronde "Les principaux enjeux des directions marketing et e-commerce en 2014" organisée par MC Factory http://www.mcfactory.fr/ en par...
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