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content is the fuel for inbound marketing
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How youtube will change the face of digital advertising ?

How big is the online video market ? Discover YouTube, the main on line video player in your country. How brands use Youtube
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Scrappy Storytelling with K.Tighe

Scrappy Storytelling with K.Tighe | Marketing du contenu | Scoop.it
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an...
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Six retailers that used product videos to improve conversion rates

Six retailers that used product videos to improve conversion rates | Marketing du contenu | Scoop.it
Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.
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Infographic: Why Infographics Make Great Marketing Tools - Marketing Technology Blog

Infographic: Why Infographics Make Great Marketing Tools - Marketing Technology Blog | Marketing du contenu | Scoop.it
As infographics become more popular, they're also drawing a ton of criticism on their quality and accuracy. I love infographics because they provide a visual medium to explain information. Whether or not the information is true is another story...
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Usage de la curation : comment l’Expansion.fr utilise Storify pour rédiger un article

Usage de la curation : comment l’Expansion.fr utilise Storify pour rédiger un article | Marketing du contenu | Scoop.it

Un article paru le 4 janvier 2013 sur le site de l’Expansion (« Free bloque les publicités: un gros coup de force » ) est un bon exemple d’utilisation d’un dispositif de curation afin d’alimenter en contenu un site Internet.


Via Isabelle Clément
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5 Content Marketing Books You Must Read This Year

5 Content Marketing Books You Must Read This Year | Marketing du contenu | Scoop.it
Content marketing is king this year. I would dare to say that it has always been so, but today e v e r y b o d y is talking about content.

Via Stefano Principato
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The 8 Best Content Strategy Presentations of 2012

The 8 Best Content Strategy Presentations of 2012 | Marketing du contenu | Scoop.it
Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Anderson, Margot Bloomstein, John F.

Via Stefano Principato
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44 Must Read Resources on Content Marketing

44 Must Read Resources on Content Marketing | Marketing du contenu | Scoop.it
If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!

Via Stefano Principato
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Quality content leads to word-of-mouth marketing

Quality content leads to word-of-mouth marketing | Marketing du contenu | Scoop.it
User-generated content compels consumers to buy.
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[Infographie] La vidéo, actrice d'une stratégie de content marketing réussie?

[Infographie] La vidéo, actrice d'une stratégie de content marketing réussie? | Marketing du contenu | Scoop.it

Via C-Marketing
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C-Marketing's curator insight, February 7, 2013 2:49 AM

la vidéo apparaît comme un bon moyen de sortir du lot :

  • Une vidéo a 53 fois plus de chances d’apparaître en tête des résultats d’une recherche qu’une page classique.
  • Dans un e-mail, elle augmente le taux de clics de 96%.
  • Un acheteur en ligne visionnant une vidéo passe 2 minutes de plus sur le site. La probabilité d’acheter augmente, elle, de 64%.
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The rise of video in 2013

The rise of video in 2013 | Marketing du contenu | Scoop.it
As companies further embrace the need for content, video is becoming a bigger part of editorial calendars and content teams.
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Content Marketing Essentials | 2012 Lessons to Boost 2013 Success

Content Marketing Essentials | 2012 Lessons to Boost 2013 Success | Marketing du contenu | Scoop.it
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here are 60+ content marketing essentials we can use in 2013.
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Content Marketing

Content Marketing | Marketing du contenu | Scoop.it
An effective content strategy requires creating informative and engaging content that consumers and/or businesses value, search optimized and syndicated via social media platforms: Twitter, Tumblr, Facebook, Pinterest, LinkedIn.
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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | Marketing du contenu | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
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Building Content Marketing Strategy - 10 steps

Building Content Marketing Strategy - 10 steps | Marketing du contenu | Scoop.it

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood.


Via Stefano Principato
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Content Layering Through the Buying Cycle

Content Layering Through the Buying Cycle | Marketing du contenu | Scoop.it

Content is one of your most important marketing tools, and the need for good content is never more apparent than during the buying cycle. When you’re trying to educate prospects about your business and convince them to purchase your product or service, content can make or break the experience.


Via Stefano Principato
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Stefano Principato's curator insight, January 4, 2013 1:58 AM

At D Custom, we recommend a layered approach to content in the buying cycle. If a prospect has a rich array of content to choose from during any step in the cycle, from awareness and research all the way to purchase and evaluation, their questions will always be answered, the risks addressed, and you’ll have a leg up on the competition.

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Top 5 Goals of Content Marketing by Backbone Media

Top 5 Goals of Content Marketing by Backbone Media | Marketing du contenu | Scoop.it

Why bother with Content Marketing? Backbone Media lists the top 5 reasons ANY business benefits from Content Marketing: 

Thought leadershipTrust buildingLead generationLead nurturingImproved Search engine rankings


Via C-Marketing
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Content Marketing Trends In 2013

Content Marketing Trends In 2013 | Marketing du contenu | Scoop.it
Check out this list of content marketing trends that will build steam over the next twelve months. Trends that you can to follow and utilize.
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