marketing digital España
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marketing digital España
La comunicación de las empresas en el entorno digital
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Test Your 2014 B2B Marketing Knowledge - Business.com B2B Online Marketing Blog

Test Your 2014 B2B Marketing Knowledge - Business.com B2B Online Marketing Blog | marketing digital España | Scoop.it
It's vital to get an early start on your B2B marketing goals. Assess how well you think you know the 2014 B2B marketing trends with this "True/False" evaluation and test your CMO knowledge.
oriol's insight:

Test muy interesante que te dará las claves para reflexionar sobre el márketing en tu empresa B2B.

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Amazon proyecta entregar sus pedidos con drones

Amazon proyecta entregar sus pedidos con drones | marketing digital España | Scoop.it
Amazon drones (Reuters).- El gigante del comercio por internet Amazon está haciendo pruebas para entregar los pedidos de sus clientes mediante drones
oriol's insight:

¿Es un pájaro?¿Es un avión? no... es un Amazon Drone!

Esta notícia parece venida del futuro y que seguro se hará eco en notícias de todo el mundo.

Pero que casualidad, ¡ha sido lanzada justo antes de las fiestas navideñas!

¿Será sólo una estrategia de marketing para que se hable de Amazon? o bien... ¿Realmente en 4 años veremos estos Drones volando por las ciudades de todo el mundo?

Sea como fuere, estemos muy atentos a próximas notícias de Amazon.

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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | marketing digital España | Scoop.it

Via Daniel Watson, Marty Koenig
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Brad Couper's curator insight, November 9, 2013 3:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Ahmed Alkandari's curator insight, November 24, 2014 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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Why Is Your Content Marketing Failing?

"You're into social media, content marketing, direct mail, and email marketing. But is your content marketing hitting the right goals or is it failing?..."

oriol's insight:

A tener en cuenta antes de contratar una campaña de Content Marketing: ¿A quién te diriges? Y...¿Porqué?

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Convierte Facebook en el canal de venta de tu negocio online

Convierte Facebook en el canal de venta de tu negocio online | marketing digital España | Scoop.it
Las redes sociales han evolucionado. No sólo pueden servirte como escaparate publicitario, también ofrecen las herramientas necesarias para funcionar como plataforma de ventas.
oriol's insight:

Más fácil que nunca y al alcance de todos. ¿A que esperas para usar facebook para potenciar tus ventas?

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Berto y la publicidad engañosa

Berto y la publicidad engañosa | marketing digital España | Scoop.it
Berto Romero hace una reflexión sobre un nuevo tipo de publicidad engañosa. No sólo tiene gracia, sino que tiene mucha razón. ¡No os lo perdáis! Vía: I Hate Advertising
oriol's insight:

Me gustaría añadir algo a las declaraciones de Berto:

1. El consumidor no es tonto.

2. Dale al consumidor lo que quiere, no lo que tu quieres para él.

Con esto cerramos la semana.

¡Feliz puente a todos!

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The Epic Collision of Marketing & Technology - Chiefmartec | #TheMarketingAutomationAlert

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
oriol's insight:

Ya es una NECESIDAD, tu empresa necesita un CMT.

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CYDigital's curator insight, November 10, 2013 8:31 PM

This is your world, your discipline. Take pride in it, and own the whole damn magilla.

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How to build a simple sales system

How to build a simple sales system | marketing digital España | Scoop.it
The best way to set yourself up for success is to build a routine that keeps your business top of mind all year long. Here’s how to do it
oriol's insight:

Artículo muy interesante que resume a la perfección el proyecto ideal para la gestión, análisis y gestión de ventas en PYMES.

 

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How Online Marketing Helps Grow Your Business?

Marketing is the art and science of promoting businesses and selling products and services. With the popularity and reach of internet, online marketing has grown by leaps and bounds.
oriol's insight:

Para aquellos que no tengan muy claro para que sirve el Online Marketing...

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Ponga a google a trabajar para su empresa

Ponga a google a trabajar para su empresa | marketing digital España | Scoop.it
Google se ha convertido no solo en el mayor buscador del mundo sino también en la agencia de publicidad más global.
oriol's insight:

Durante los últimos meses en que he podido trabajar con el equipo de google adwords, he comprobado que no solo tienen un magnífico producto sino también ofrecen un servicio super profesional de asesoramiento totalmente gratuito.

 

Google adwords ofrece a las empresas la posibilidad de publicitarse en Internet. ¿Sólo en google? No, aun que su buscador ocupa el 99% de las búsquedas en Internet, con google adwords también nos podemos publicitar en las innumerables páginas afiliadas a google adsense.

Este grandísimo universo de publicidad digital puede llegar a parecer muy complicado y hasta cierto punto asustar a empresas no habituadas al marketing digital, pero la realidad es justo lo contrario. Google ha sabido crear un producto usable, muy intuitivo y auto explicativo que ayuda a las empresas que lo deseen a ajustar sus campañas publicitarias en torno a precio, target de público, entorno tecnológico y/o geográfico.

 

Y si la herramienta web no es suficiente, google te asigna de forma totalmente gratuita un asistente personal que te ayudará durante toda tu primera campaña.

 

Realmente vale la pena probarlo, os animo a todos aquellos que aun no estéis familiarizados con SEM a iniciaros con google adwords.

 

Ya me contaréis que tal la experiencia.

 

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