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Gestion de crise : votre kit de survie pour faire face aux bad buzz

Gestion de crise : votre kit de survie pour faire face aux bad buzz | Marketing Digital | Scoop.it
Les entreprises et leurs community managers redoutent fortement le bad buzz, d'autant plus qu'ils peuvent l'amplifier s'ils réagissent de façon inappropriée. Pour prévenir et apaiser la tempête, voici 5 règles d'or à respecter, émaillées d'exemples pour le plaisir.
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www.nitidis.com's curator insight, November 16, 2014 2:33 AM

Les réseaux sociaux et le bad buz incidence ou pas ? La gestion et communication de crise.

Laurent Vibert

www.nitidis.com

Yasmina Muzet's curator insight, December 18, 2014 8:36 AM

Le guide pour parer aux problèmes d'un "BadBuzz".

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7 Obsolete Social Media Tactics You’re Wasting Your Time On

7 Obsolete Social Media Tactics You’re Wasting Your Time On | Marketing Digital | Scoop.it
You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales?

Chances are you are not. Why? Because you are using obsolete tactics that aren’t effective anymore.

If you want to change that, just avoid these 7 strategies

Via Jeff Domansky
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Ethan E Rix's curator insight, October 13, 2014 7:41 PM

Social media tactics change regularly and using the same tactics have become stale in the dynamic environment. Refreshing your toolbelt to break through the clutter is a constant search to take reach your target market. This means looking at which tactics no longer work and throwing them from your social media strategy. A few of these that jumped out at me werte buying your followers to get an spike of interest and being self promotional..


First to discuss, companies in the search of a large number of followers have “bought” an audience by showing special offerings. A personal example of this was explained to me by the head of social marketing for a life insurance. They used online game assets offering a special in game addition in exchange for “liking” their page. In short, the tactic worked. They saw an influx of followers that reached increases in the thousands, but after the offer ceased they saw a disinterested audience. They were not loyal followers and had no interest in the content and slowly but surely they crowded out and the company was left with a low net impact.


Have you ever had that friend that only shares content about themselves? The drama that is happening to them? The number of times that they went to the gym that week? These are not the most popular people on social media, and the same goes for business. If you have gotten a following of loyal consumers then you cannot constantly self promote too much. You will harm your reputation and traffic to your site. Take it easy on the sales promotions and brand awareness, the persona of your social media presence should follow a strict 80/20 rule with 80 percent sharing of interesting content/answering questions and 20 percent can be a offer of service or product.


The last bit of advice that the article gave was be aware of the new techniques of tracking can be used to show when participants look at content and who looks at it. Be aware of these tools to be the modern social media and you will have an impact to your social media campaign.

Illuminat Blessing's curator insight, October 14, 2014 4:08 PM
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BackOffice Thinking's curator insight, October 14, 2014 6:46 PM

Social media requires a conscientious effort and planning to make it work, otherwise, it's not going to get done.

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How to Respond to Online Criticism While Still Boosting Your Brand - Edmund Lee | Social Media Strategist | Social Media Coaching | Social Media Training | EdmundSLee.com

How to Respond to Online Criticism While Still Boosting Your Brand - Edmund Lee | Social Media Strategist | Social Media Coaching | Social Media Training | EdmundSLee.com | Marketing Digital | Scoop.it
Do you know how to use social media for customer service? Learn how you can transform negative feedback into positive growth for your brand

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, August 25, 2014 9:42 AM

Did you hear the story about the hotel that fined its guests for negative Yelp reviews? Yes, it really did happen!


For those who wish to learn from this story and use it as an opportunity to deliver top notch customer service to enhance your customers' experiences, click on the link to read on.

Frasser Beecroft's curator insight, August 26, 2014 5:40 AM

Occassionally we can suffer criticism, but this interesting article may help you fight back

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INFOGRAPHIC: Digital games year in review 2013 - SuperData Research

INFOGRAPHIC: Digital games year in review 2013 - SuperData Research | Marketing Digital | Scoop.it
2013 year in review: Digital games hit $11.8B in the US; eSports blew up in Western markets; and the death of the dedicated gaming device.

Via Hadopi
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Esport, un marché d’avenir pour le marketing

Esport, un marché d’avenir pour le marketing | Marketing Digital | Scoop.it
League of legend, Counter Strike, Hearthstone, Starcraft… Vous connaissez peut être certains de ces titres phares des jeux vidéo de ces dernières années. Jeux radicalement différents, tant par
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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | Marketing Digital | Scoop.it
Are you looking for actionable social media marketing tips? This article shows 18 ways to improve your social media marketing and networking.

Via Stefano Principato
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