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Optimizar el contenido de un blog en redes sociales - Bitelia

Optimizar el contenido de un blog en redes sociales - Bitelia | Marketing Digital | Scoop.it
Optimizar el contenido de un blog en redes sociales
Bitelia
Por eso, también los bloggers tienen que pensar en una estrategia de Social Media. Así, pueden incrementar su ...
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Informes de contenido en Google Analytics para Social Media :: Marketing Online para empresas

Informes de contenido en Google Analytics para Social Media :: Marketing Online para empresas | Marketing Digital | Scoop.it
Métricas y análisis de contenidos, una acción muy importante del Social Media.
Yeshua Mont's insight:

Breves consejos para ver hacia dónde tenemos que centrar nuestros esfuerzos.

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Marketing Digital | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.


Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


Via The Digital Rocking Chair, Lauren Moss
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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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Ideas para compartir contenido (sin parecer un robot) - ABC.es

Ideas para compartir contenido (sin parecer un robot) - ABC.es | Marketing Digital | Scoop.it
ABC.es
Ideas para compartir contenido (sin parecer un robot)
ABC.es
Algo fundamental en social media es averiguar el nivel de respuesta que poseen tus publicaciones. Ello determinará qué publicarás en el futuro (y hasta cómo y cuándo publicarás).
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The new Segment Builder

An overview of the new segment builder in Google Analytics. You can now create both visit- and user-based segments.


Via Emile Fyon
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Social Media Analytics: carrera de fondo #infografia #infographic #socialmedia

Social Media Analytics: carrera de fondo #infografia #infographic #socialmedia | Marketing Digital | Scoop.it
Hola:
Una infografía sobre Social Media Analytics: carrera de fondo.
Un saludo
Social Media Analytics: carrera de fondo
Tagged: Infografía, internet, redes sociales, tic, Web 2.0.

Via Vicente Montiel
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