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CPCO6 - Marketing Digital, tácticas en redes sociales y posicionamiento en canales digitales

CPCO6 - Marketing Digital, Adwords, tácticas en redes sociales y posicionamient.
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The Future of Marketing Is Semantic: Search Predicts The Future - Forbes

The Future of Marketing Is Semantic: Search Predicts The Future - Forbes | Marketing Digital | Scoop.it

Digest...

 

By is very definition; the idea of “Semantic” is to find meaning and or intent in someone’s words. But as of today through knowledge graphs, socially validated search and modified SEO, most of the intent is to bring clarity as to what is being searched for today.

 

This same type of ability to extract meaning from search could also be a powerful tools for marketers to better understand what a consumer may intend to do. The question comes down to how marketers can collect, sort and utilize this to connect with a consumer at the exact right time to drive an inevitable purchase their way.

 

The web is smarter, but mostly because we incessantly use tools that allow data to extract meaning. For consumers that leads to some better content to be driven our way, but for marketers this is a goldmine for understanding current behavior and how that may lead to a purchase in the near future.

 

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Via CYDigital
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CYDigital's curator insight, August 13, 2014 7:56 AM

Isn't semantic the core of many solutions, marketing or otherwise?

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Quality vs. Quantity: The Content Marketing Struggle

Quality vs. Quantity: The Content Marketing Struggle | Marketing Digital | Scoop.it

When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.


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Qué es el Marketing Digital - Introducción al Marketing Digital

http://www.queeselmarketingdigital.com Es necesario conocer las áreas más importantes del Marketing Digital para poder actuar como un Empresario/a Sabio/a ya...
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Gestão Eficaz- Marketing Digital

PROG 126 - Gestão Eficaz - Marketing Digital Entrevista com Marcus Yabe.
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