Marketing, digital and otherwise
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Top 8 Reasons Branding Programs Fail, and How to Avoid Them

Top 8 Reasons Branding Programs Fail, and How to Avoid Them | Marketing, digital and otherwise | Scoop.it
Top 8 Reasons Branding Programs Fail This started out as the 3 Most Common Branding Mistakes, but I had to modify it to 8.  There were just too many to limit it to 3, and the result is a more subst...
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Scooped by Wendy Matthews
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Toquiny has it right when it comes to digital marketing. Their thorough and careful use of research makes a huge difference in how to approach digital marketing and branding, which is why they are so successful. Research is a huge component to branding. See the white paper on Top 8 Reasons Branding Programs Fail. https://wendycmatthews.wordpress.com/wp-login.php?redirect_to=https://wendycmatthews.wordpress.com/wp-admin/post.php?post=14&action=edit&reauth=1

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