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Weird & Wonderful Chinese Advertising Of 2011

Weird & Wonderful Chinese Advertising Of 2011 | Marketing depending on location | Scoop.it
So 2011 is drawing to a close, and in keeping of the tradition set last year, here is a round-up of some of the best creative work to come out of China this year. Please note this is not a top 10 l...
Jake Grieco's insight:

In China, advertisements are fairly "free", meaning they can use an array of advertising techniques, but there are a few restrictions. Leonardo DiCaprio is used in an Oppo advertisement while looking like the theme from Inception. They also show the heavenly 1st class seating compared to the hellish underneath in the  JWT commercial

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American vs. European Advertising

American vs. European Advertising | Marketing depending on location | Scoop.it
I have noticed recently that American advertising has become progressively worse. I’m always looking at advertisements for inspiration and ideas, but looking around Los Angeles’ advertising campaigns have filled me with negative inspiration.
After an hour of driving, knowing that whatever I design it…
Jake Grieco's insight:

The creativity of American ads are on a steady decline. Comparing the ads of Europe and America, European ads are much more diverse. American ads tend to play it "safe" while European ads are taking more of a creative approach to advertisements.

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Cultural differences between Europe and America

Cultural differences between Europe and America | Marketing depending on location | Scoop.it
Americans have Thanksgiving, use Fahrenheit, circumcise baby boys, and are typically patriotic; Europeans allow teen drinking, favour free universities, and are usually not very religious. There is plenty more that divides the two sides of the Atlantic.
Jake Grieco's insight:

The difference of perception between Europeans and Americans have developed of the years due to their differences in their way of their life. For example, Americans are much more accustomed to fast food compared to nations in Europe, except maybe the Brits. Another example is that we use billboards to advertise in America, while in Europe it is illegal due to being distracting.

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This Japanese Firm Is Advertising Where?!

This Japanese Firm Is Advertising Where?! | Marketing depending on location | Scoop.it
A Japanese PR firm has taken "creative advertising" to a whole new level -- using young women's thighs as moving billboards. The name of the firm is "Absolute Territory," which is the English translation of “zettai ryouiki" -- a Japanese term referring to the bare skin showing between the hem of a girl's short skirt and the top of her knee-high or thigh-high socks.
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Korea’s Mobile Ad Market Nearly Doubles in 2013 | beSUCCESS ENGLISH

Korea’s Mobile Ad Market Nearly Doubles in 2013 | beSUCCESS ENGLISH | Marketing depending on location | Scoop.it
RT @Nathan_Mill: Still in early stages, but in Korea mobile Ad Market Nearly Doubles in 2013 http://t.co/MCmHmPe8jq #mobile #advertising
Jake Grieco's insight:

Mobile ads are the driving force of advertising and marketing. This is mostly due to the popularity of smartphones. The largest portion of profit came from banners and text ads.

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How to kill Americans with geometry: A North Korean propaganda film for kids

How to kill Americans with geometry: A North Korean propaganda film for kids | Marketing depending on location | Scoop.it
The boy must save the day with a protractor
Jake Grieco's insight:

In North Korea, propaganda is very, very common. North Korea portrays the US to be aggressive imperialists. A boy must use geometry to keep the US army from getting to him.

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European Advertising vs. American Advertising - Term Paper - Lmp0008

European Advertising vs. American Advertising - Term Paper - Lmp0008 | Marketing depending on location | Scoop.it
Read this term paper and over 1,600,000 others like it now. Don't miss your chance to earn better grades and be a better writer!
Jake Grieco's insight:

Advertising is prevelant in both Europe and America, but the styles are different. In America the style of advertising is more oriented towards selling the actual product. In Europe, it is more about creating the beauty of the ad. 

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Leonardo DiCaprio and the easy money of foreign commercials | EW.com

Leonardo DiCaprio and the easy money of foreign commercials | EW.com | Marketing depending on location | Scoop.it
“I’m trying to make movies in my life … that last longer than opening weekend. That’s it, that’s my whole goal. I don’t have to...
Jake Grieco's insight:

Foreign advertisers use American celebrities to promote their products. Although if they wish to do this, they are going to pay a hefty amount. Actors take the risk of damaging their public image for the crazy amount of money they get offered to advertise in other countries.

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15 Surprising Foreign McDonald's Ads You Won't See In The US

15 Surprising Foreign McDonald's Ads You Won't See In The US | Marketing depending on location | Scoop.it
Ronald McDonald with some sex appeal.
Jake Grieco's insight:

Obama is used to help sell fast food in Israel. Japan gives Ronald McDonald sex appeal which wouldn't be something they would do in the US. In China, McDonalds uses angry pigs to help promote their restaurants.

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A practical guide for translating marketing and advertising | Branded Translations

A practical guide for translating marketing and advertising | Branded Translations | Marketing depending on location | Scoop.it

ItTips on how to translate a marketing message or advertisement effectively for a foreign or multicultural market.


Via Charles Tiayon
Jake Grieco's insight:

You have to transfer the message, not just words. Make sure you make you message culturally acceptable to the area you are making it for. Match your tone for your brand.

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